A social media aggregator is a tool that enables you to bring together content from various platforms and moderate them from a single point. This enables you to interact with your audience in real-time. Posting in the heat of the moment creates a sense of community which encourages continuous engagement.
So, why should you use a social media aggregator for your next event?
As an event organizer, you are looking for exciting ways to get your audience, and more people hooked to your event. A social media aggregator comes in handy here. All you need to do is to incorporate a customized live hashtag and a social media wall in your event.
A social media wall is a screen or screens that display content from social media platforms at an event. A live hashtag is a word, phrase or sentence preceded with the # sign.
When you combine the two, a live hashtag and social wall, powered by a social media aggregator in your next event, this is what you can achieve:
1. Real-time engagement
It is no secret that a great event is not great if people are not talking about it days after its completion. If you intend to have an awesome event with exceptional results, look no further than great engagement.
Social media aggregators like curator.io help you run live hashtags that provide next level engagements in your events. By incorporating customized live hashtags; attendees can use the hashtag to talk, share and ask questions about your event from various platforms. This content can then be displayed on the social wall to encourage engagement.
Displayed posts give your attendees their 15 seconds of fame, resulting in excitement and continuous engagement. They can even share pictures of their displayed content with friends who are not even in the event, attracting greater participation in your next event.
You can keep your attendees engaged by posting questions and topics for them to discuss and answer. You can post captivating content that attracts and maintain the interest of your audience.The more entertained your attendees are, the more likely they are to keep talking about your event.
2. Return of Investment
An engaging and entertaining event may boost your return on investment. For example, if you intended to increase your market, the more people tweet about your event, the more likely you are to increase your market reach.
Viral tweets and posts have a way of attracting even those not interested.
3. Market your brand
Social media displays of your brand (around your event) give your content the engagement and marketing it deserves. Those not already following your content across certain social media platforms may opt to do so. This increases your influence across social media platforms.
4. Identify your target audience
Displayed content enables you to see which of your content is better and which needs improvement. By gauging how your attendees engage with your content, you get to know where you need to make the necessary adjustments. This helps you understand your market.
5. Market your sponsors’ content
Sponsors can utilize the event’s hashtags to showcase their brands, product, and services from whichever platform they posted. Content displayed on the social media wall is bound to attract engagement and interaction that your sponsors need.
In the end, as you increase your brand awareness and market so do your sponsors.
All said and done. Social media aggregators can make or break your event. With the right social media aggregator powering your social wall, you are sure to get the kind of buzz your event needs.
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