Social media is an excellent platform help you to grow your business. Platforms such as Facebook, Twitter, and Instagram enable small businesses to connect with their customers in a more personal and direct way. However, some of your customers might not be aware of your social media presence.
To increase your online following, you need to embed your social media feeds directly to your website. In this post, we shall explore free social media feeds and third-party tools you can use to build your brand and remain in touch with your customers. But first things first.What are some of the specific benefits of using social media feeds on your website?
Pros of using free social media feed in your website
- They help increase brand awareness and generate leads
- They help boost your rankings on Google search by showing that you are continually updating your site
- It encourages more followers since people can now follow you directly from the embedded feeds
- Saves you time. There is no need to replicate content on your website
- Collects all your social media profiles in one place
- It increases your advertising reach
- It improves your website presentation
4 free social media feeds for your website
Facebook is a great place for potential customers to find information about your business. Feeds streams posts (including video and photos) from your Facebook business page on to your site. This means that all the visitors to your site get to see your activity on Facebook without having to leave your website or search for it.
Facebook feed is very easy to set up. All you need to do here is use a plug-in generator to embed your profile on your website. This widget allows you to choose what content you want to share on the feed and include a like or share button.
Instagram tools such as Instagram pro, InstaWidget, Lightwidget, and Stadget enable you to display your perfectly styled feed by streaming it live to your website. These apps allow a lot of customization. You can choose what hashtags and profiles you want to include from a feed as well as how you would like the feed to be displayed on your site.
Most Instagram apps are 100% flexible. This means that you have the option of having your Instagram feed cover your entire page. Another great feature is a pop up with all the detailed information of each image such as caption, comments, likes, and hashtags. This feature brings the look and feels of Instagram to your website and can help drive sales.
Twitter is a great way to connect with your audience. You can even gain a few more followers by embedding your Twitter feed to your website.
With Twitter feed, you do not have to worry about the blue color not matching your brands color scheme. You can customize the app to look just as you want it to.You can also customize the layout styling and borders.What is more, the app has an even more impressive feature that allows you to add your own JS and CSS.
Other than images and recipes, there is a ton of curated content on Pinterest. You can quickly gather valuable information such as inspirational quotes, images and other exciting content by following thought leaders in your area.
To embed Pinterest to your website, follow the sites instructions to get the code for your website. You can choose to integrate your entire profile or a specific pin or board. You also have the choice of creating a save or share button. As soon as you input your Pinterest board URL and adjust the size, the proper code will be ready for your website.
While embedding the above social feeds is a no-brainer, you may also consider partnering with a third party company to do all the work for you. Such companies offer specialized tools that help you add social feeds to your website, as well as ensure your feeds are up to date. The common ones include:
Social media stream
This app is a good choice for you if you would like to aggregate all your social feeds into one. With Social media stream, you can display all your networks in one neat and organized widget. The app allows you to add your Facebook, Twitter,Instagram, Pinterest account, Tumblr blog, and Youtube channel or playlist.
Adding the feed is as simple as adding your profile URL. You can also customize the colors layout and design to suit your brand.
In our content driven and overloaded world, it pays to make it easier for your visitors to access your content. Easy content, just like its name suggests, helps you do just that. It allows you to add content to your website effortlessly. The content appears in the form of a list that your visitors can browse through.
You can decide on how you want the app to appear on your website. You can also decide on what content you want to display on your site. Easy content gives you room to cater to all your audiences’ interests by allowing you to select from multiple subjects or even create some of your own.
Most people read several reviews of a business before they transact with them. When people hear about your business, they will search for as many reviews as possible and read them before they buy from you.
My reviews helps you to add any valuable reviews about your website from Google or Facebook.Your readers are able to access all the information they need on your site without having to leave.
Keeping your audience on your site not only gives them a solid but also keeps them engaged on your site, which leads to further interaction. Offering your business’s reviews on your website is a sign of transparency, and it helps in increasing trust.
Curator allows you to specify content sources such as Instagram tags and twitter usernames. It then aggregates this content into a feed that you can embed on your website.
Curator supports several social media sites including Facebook, Instagram, Pinterest, Twitter, LinkedIn, YouTube, Flickr, google+,Tumblr, Vine, and RSS.
To install curator, you need to download the plugin zip file, unzip it and then upload the file to your website under the plugins directory.
Social media feeds are meant to get people to click on your website by creating buzz around your business. Therefore, just embedding the free feeds we have discussed in this post on your website is not enough. You have to ensure that your audience actually engages your content. Here are several tips to help you get more engagement with your social media feeds:
- Keep relevant content that will interest your audience
- Hashtag all your content with your business name to makes it easier to find
- Share interesting ideas with your customers and ask for their feedback
- Include a call to action in your content to encourage people to share it.
All said and done, embedding social media feeds on your website broadens your customer base and helps to make your site more attractive. If you have any question, do not hesitate to contact us today. We will help you to make your website a one-stop social shop.