digital era, people use search engines such as Google to determine who they
contact, where they shop and how much money they spend on anything they need to
purchase. Consequently, many businesses have made their transition to the
As an entrepreneur,
search engine optimization (SEO) helps you to reach potential customers who are
actively searching out information that relates to your products and services.
skillset you should have.
Keep reading all the way to the end to find which one is best for SEO.
claim that this programming language is too arcane to execute.
So, who is
we answer these questions, let’s first explore the following:
- how a site using JS can be crawled, indexed
and then ranked
- whether search engines can execute all these
creates interactive web pages by using frameworks to control the behavior of
different elements on the page.
past, JS was only ideal for front- end (client- side) browser. These days, the
code can be embedded on other host software like server-side in website servers
as well as databases.
problems started when its implementation still relied on client-side rendering.
the problem way before it arises.
understand why problems occur and how you can prevent them, you need to have
some basic skills on how search engines work. Let’s have a look at the information
retrieval phases: crawling, indexing, and ranking.
Crawling, indexing and ranking
is the discovery phase. It is a rather complicated process that uses software
programs known as spiders or web crawlers.
A popular example of a web crawler is Google bot.
what the process looks like:
A crawler fetches
web pages. It then follows the links on these pages and the process continues
until the pages are indexed. During
indexing, the crawler uses a parsing module that analyzes code and extracts
URLs in the <ahref=”…”> script without rendering them. Web crawlers can
validate HTML codes and hyperlinks.
You can use a “robots.txt” file to assist
Google find the pages to crawl. This file communicates to search engines on
whether they should access and crawl your entire site or just some parts of it.
phase involves analyzing the URL to understand its contents and relevance. The
crawling and indexing phase work together. The crawler sends its findings to
the indexer which in turn prioritizes the URLs according to their high value and
feeds more URLs to the crawler.
stage is complete, and there are no errors in the search console, the ranking
process begins. At this point, SEO experts and webmasters must offer quality
content, optimize the website and build valuable links.
essential for webmasters to know that it is the indexer and not the web crawler
knowledge, they can correct any errors that occur and obtain the desired
outcome which is google ranking website pages.
approach when using JS code is to try and make it easier for Google to
understand the generated content. For
Let us now
look at iframes and their impact on SEO
(inline frames) are part of HTML syntax. They allow you to embed
another site on your website’s code. As such, it enables you to use
resources from other sites without duplicating content.
you can use iframes to embed; maps from google, slideshows from SlideShare,
videos from YouTube as well as content for advertisement.
the challenge with Iframes was that search engines were unable to crawl iframe
content. Users could see the content but robots couldn’t. Also, robots were unable to leave the iframes once
they entered hence would not index content on the rest of the website.
days, web crawlers can travel freely between iframes and regular website
engines to access the content in your iframes using robot.txt.
Iframes and cloaking
So, can we
consider Iframes to be cloaking? If you are new here, cloaking is a technique
where you try to obscure poor quality content with good SEO by presenting
different content to search engines robots than what your users see when they
visit your site. This approach can have negative impacts on your search engine
ranking as it defeats the purpose of ranking.
are distinct from cloaking. They mark the source of their content in the HTML
syntax. Search engines, therefore, understand that the content seen by users is
similar to the content referred to in the source URL.
Iframes and search engine rankings
Iframes affect your site ranking? Search engines consider the content in frames
to belong to another website. They do not hurt or improve your search engine
ranking. The best practice here is to avoid using iframes on essential pages you
want to rank high on search engines results. Also, create useful and unique
content for your high priority pages then use iframes in other pages.
generally do not effect SEO. However, since they contain content from other
sites, you should avoid using them on website pages that you consider
On the other
However, with proper implementation and use of a few tools and plugins, it is
possible to have your content rank high in search engines.
out how our brandable social media aggregator can benefit you, signup for a
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