4 Ways to Embed Your TikTok Feed on Your Website

To embed a TikTok feed on your website, you can use TikTok's free Creator Profile Embed or a feed tool like Curator. TikTok's option shows your profile with up to ten of your latest videos (TikTok for Developers). Curator is the better choice when you want customer videos from a hashtag, approval before anything goes live, or a design that matches your site.

Maybe you just posted a video that's taking off, and you want it on your homepage today. Linking out to TikTok works, but it sends people away right when they're interested. An embedded feed lets them keep watching without leaving.

TikTok had an estimated 1.37 billion users worldwide in 2025, and Statista projects that number will approach two billion by 2029. Its largest group is men aged 25 to 34, at roughly 23% of the global audience as of April 2026, according to Statista, which also tracks how TikTok's audience splits by gender.

Embedding your TikToks keeps those viewers on your site longer, so they can go straight from watching a video to browsing what you sell.

Curator.io is an easy-to-customize aggregator that lets you pull from over a dozen sources. If you'd like to give Curator.io's free forever plan a spin sign up today.

Embedded TikTok feed examples

Here are examples of brands that have embedded TikTok videos on their websites with great results:

1. Buy Me a Coffee

Buy Me a Coffee is a platform where creators can get support from fans through quick tips or monthly memberships. If you’ve ever scrolled through its Reviews page, you’ll notice it’s not your typical wall of text. Instead, they’ve inserted an embedded TikTok feed into their wall of love to enhance aesthetics and engagement.

Rather than relying on static testimonials, Buy Me a Coffee lets their creators do the talking through TikTok videos. You’ll see real people sharing how they’ve earned money, built communities, or just found the platform ridiculously easy to use. It’s raw, authentic, and way more convincing than a written blurb.

The TikTok integration also keeps the page fresh with newly posted content. Plus, video storytelling packs a punch that screenshots or quotes just can’t match. In short, by embedding TikTok feeds, Buy Me a Coffee has turned its Reviews page into a living, breathing showcase of creator success. And that’s social proof done right.

2. Kiko Cosmetics

When you land on KIKO Cosmetics’ “Viral on Social” page, it doesn’t feel like the usual product catalog. Instead, it feels alive, thanks to embedded TikTok videos that spotlight what’s trending right now.

Rather than only showing glossy product shots, KIKO pulls in real TikTok clips where fans and creators are raving about their favorites, from juicy lip colors to skin-loving formulas. You can instantly see how products look in real life, how people are using them, and why they’ve gone viral.

Besides selling makeup, the setup builds trust. Shoppers aren’t only hearing from the brand; they’re seeing genuine reactions from everyday people. Plus, the feed keeps the page engaging with new TikTok clips as they roll in. This makes browsing KIKO more fun, social, and inspiring, turning viral moments into must-have beauty buys.

3. Kikkoman

Kikkoman is a household name in soy sauce and seasonings, loved by home cooks around the world. On its former Home Cooks page, the brand took things a step further by weaving in TikTok videos that brought its products to life. Instead of just listing recipes with polished food photos, Kikkoman showcased real people stir-frying veggies, marinating meats, and doing much more with their soy sauce.

That embedded TikTok feed did two big things: it made the content more engaging and it built trust. Seeing everyday cooks and creators use Kikkoman felt authentic, like advice from a friend rather than a brand. It also kept the page fresh, with new videos to inspire everyday cooks. By blending TikTok into its site, Kikkoman turned recipes into an interactive, social experience that felt as lively as the kitchen itself.

4. R.E.M Beauty

The R.E.M. Beauty website’s Community in Action section feels less like a product page and more like scrolling your For You Page. Here, TikTok clips from fans and beauty creators take center stage, showing off bold lips, glittery lids, and those dreamy R.E.M. textures in real life.

What makes this clever is how it blurs community and commerce. By letting TikTok live on its site, R.E.M. Beauty turns fans into the face of the brand, and that makes every look feel instantly achievable.

It’s not staged perfection. The vibe is raw and authentic, and that’s exactly why it works. Visitors don’t just see products; they see real results on real people and want it for themselves..

Why should you embed your TikTok feed on your website?

Why would you embed you TikTok feed on your website in the first place? Let's explore some important business and marketing use cases.

Tailor your website to your audience

Gen Z made TikTok famous, but the app's audience has grown up with it, as the numbers in the intro show.

So, if your business targets gen Z, or older generations that like to stay up with the times, then you can impress your target audience by embedding your TikTok feed on your website.

Make your website more engaging

TikTok videos are often really funny. The best videos have a great hook and capture the viewer's attention right away.

All of the effort you put into making your TikTok videos interesting can be maximized my including this content in your website. It's sort of a "why not?" moment. If you're making great videos, why not put them in your site?

Even if you have a great website template, you still need to freshen things up sometimes.

This gives website viewers something new to see when they visit your website, and it helps them make an immediate connection with your brand. Beyond your website, don't forget that quality hosting has an impact on your website loading speed and therefore traffic and engagement, so choose web hosts wisely.

Grow your TikTok following

You might also choose to add your TikTok videos to your website in order to call attention to the fact that you have a TikTok account. How will your customers and fans know that you have an account if you don't tell them?

For example, let's say you're an ecommerce brand. Your customers find you on Instagram, visit your website and make a purchase. They see that you have TikTok videos in the footer of your website, and they click on one of them, then follow you on TikTok.

Encourage more UGC from customers and fans

Do you run UGC campaigns on TikTok? You can use your website as a way to get more submission for an evergreen user generated content campaign.

You could embed some of the top UGC videos created on the homepage of your website or on a specific landing page on your site. Then, you can include a headline like "Use the hashtag #yourbrandedhashtag on TikTok for a chance to win our monthly prize drawing."

When customers see that page on your website, they'll join in your UGC campaign. You could even run ad traffic to that page or pitch the contest to relevant publications.

How can you embed a TikTok feed on your website?

You can embed a TikTok feed on your website in four ways. Two use Curator, one uses TikTok's own embed codes, and one shows HubSpot users where to paste any of these codes:

• Curator's auto-updating TikTok feed (account or hashtag)

• Handpicked TikTok posts in a Curator feed

• TikTok's free native embeds

• Custom HTML in HubSpot

Which way to embed TikTok fits your site?

The best method depends on whose videos you want to show. Your own uploads, your customers' posts under a hashtag, and a short list of favorites each point to a different option.

For the quickest setup, use TikTok's profile embed. You copy one code and paste it, with no account to connect. HubSpot users can add any of these codes with custom HTML, as covered in method 4.

I generally recommend starting with TikTok's own profile embed if you only need your latest uploads in a sidebar. Once you want customer videos or a hashtag campaign in the mix, a feed tool is worth adding.

For example, a climbing gym might start with TikTok's profile embed on its homepage. That works until members begin posting climbs under the gym's hashtag, because the profile embed only shows the gym's own uploads. A Curator hashtag feed with manual approval lets the team add member videos after a quick weekly review.

1. Curator's automatic social media feed aggregator

With this method, you connect a TikTok source once. New videos then flow into a feed on your website, where you can moderate and style them. Curator's TikTok widget offers two source types, listed in Curator's help center. User Videos pulls from the TikTok account you connect. Hashtag pulls public videos tagged with a hashtag from across TikTok.

Pros and cons of this method:

The great thing about Curator's social media feed aggregator is that it is easy to use.

Here are some of the top features:

• Add TikTok content and posts from dozens of other social networks

• Automatically or manually approve posts to go on your website

• Style the feed in just a few clicks

Here's what to expect from the TikTok source:

• TikTok hashtag sources are premium. Curator's pricing page lists the TikTok hashtag source as a premium source, with one included on the Business plan.

• Curator pulls about 20 TikTok posts when you add a source, then checks again every 6 hours. Only public videos come through.

• TikTok decides which videos count as relevant to a hashtag, so a few off-topic clips may show up. Manual approval catches them.

• Curator gets read-only access, so it can't post, edit, or delete anything on your TikTok account.

How to do it:

Setting up the feed takes five steps:

1. Open the Organize page and click Add Source

2. Choose TikTok, then pick User Videos or Hashtag

3. Click Connect TikTok, log in, and grant access

4. Select your account, or type the hashtag without the #

5. Set approval to automatic or manual, pick a layout, and copy the embed code

You'll need a Curator account first. Here's where TikTok appears when you click Add Source:

When you click Connect TikTok, you'll log in and grant access on this screen:

Then you can choose what feed you want the TikTok posts to be added to. If you don't have a feed, then just add a new one by clicking on the + sign and give it a simple name.

Then you can choose your moderation method. You can allow posts to automatically approve, or you can manually approve content if you want to be more selective about what gets added to your website.

If you want all of your content to get added to your website, you can set the approval to be automatic. Then, log in every month or so if you want to remove some of the posts, maybe your less successful posts. Or, if you want to be really selective, set the approval to be manual. Then you can log in once a week and approve the posts you want getting added to your website.

Next, all you have to do is copy the HTML embed code and add it to your website.

When you remove or approve posts, you don't have to re-copy the HTML code. It will still work on your website. All you have to do is login to Curator and click the + or ✓ to delete or approve posts.

2. Handpicked TikTok posts in a Curator feed

If you only want a few top videos, add them one at a time by URL. Curator calls this feature Embed Posts. As Curator's help center explains, it works with public TikToks from any account, so you can feature a customer's review or a creator collab next to your own clips.

Pros and cons of this method:

Pros: You choose every video on the page, and no unrelated hashtag posts slip in.

Cons: Embed Posts only display in the Website > Waterfall (Sydney) style, and some feed styling and custom CSS may not apply to them. On the Business plan or higher, Custom Posts give you full design control instead.

I like handpicking posts for product pages, where every video should help make the sale. Five strong videos usually do more work than twenty random ones.

How to do it:

Start in the Moderate section of your Curator dashboard. Click Add post, then choose the TikTok option.

Next, paste the public video's URL and click Embed post. The video appears in your feed alongside posts from any connected sources.

When you style the feed, choose the Website > Waterfall (Sydney) layout, since that's where Embed Posts display.

Finally, copy your feed code and paste it into your site. To add more videos later, repeat the first two steps. You don't need to change the feed code on your site.

When you want to add a new post, just login to Curator and add the video. You don't need to copy and paste the embed code again. It will automatically synch with your website.

Curator.io is an easy-to-customize aggregator that lets you pull from over a dozen sources. If you'd like to give Curator.io's free forever plan a spin sign up today.

3. TikTok's free native embeds

TikTok offers two free embeds, and neither needs a third-party tool. The creator profile embed shows one account's latest videos. Single-video embeds show one clip each.

TikTok's creator profile embed

The TikTok Embed Creator Profiles docs list what the profile embed includes: the creator's follower, following, and like counts, plus up to ten of their most recent videos. On desktop, videos play when you hover. On mobile, they play when they scroll into view, and the row swipes sideways.

To get the code:

1. Open the creator's profile on TikTok.com

2. Click the share icon and choose Embed

3. Click Copy code

4. Paste it into an HTML or code block on your page

The profile embed has limits. Private and underage accounts can't be embedded, and a video removed from TikTok disappears from the embed too. There's also no moderation, no hashtag or customer videos, and no way to change TikTok's design. If you want your latest videos with approval controls and your own styling, use Curator's auto-updating TikTok profile feed.

Pros and cons of single-video embeds

Single-video embeds are free and quick to add. However, each code shows one video, nothing updates on its own, and changing the look takes custom CSS.

On the other hand, with the Curator method, you have easy-click layout and styling options. Plus, you can use Curator to embed your feed from other popular social media sites.

Build your own grid from single videos

If you choose to go this route, here's how to do it.

First, copy the TikTok embed code of the first video you want in your feed.

Then paste that where you want it to go in your website.

Here are some places you could add it:

• Your blog sidebar

• Your website footer

• A specific page of your website

Next, you need to repeat this process for the other videos you'll want to include.

For example, if you want your top 6 TikTok videos in your blog sidebar, you need to copy the code for each of them in the order you want it.

Here's what a TikTok posts looks like in a blog side bar:

If you want to make a feed in your website using a builder like Divi, you should only put 2 or 3 TikTok videos in a row inside of a webpage, depending on the width of that row.

Here's an example of a 2-row TikTok feed embedded in a website page:

For the exact code, player settings, and fixes for embeds that won't load, see our guide to the TikTok embed code.

4. Using custom HTML with HubSpot

Many website builder tools like HubSpot will require custom HTML code to add TikTok to your website. Luckily, with the drag-and-drop feature, it makes styling your TikTok feed a lot easier. With HubSpot, you can head to the Rich Text module in your CMS to add custom snippets that you can drag and drop onto your website page. This allows an easy way to design your TikTok feed into your site

To add a TikTok feed this way, click the rich text module, open the Advanced dropdown menu, and select Source code. Then paste either a Curator feed code or TikTok's profile embed.

Is TikTok worth featuring on your website?

For most consumer brands, yes. TikTok's audience now reaches well beyond teens, so it likely includes many of your customers.

While some brands don't need to hop on the TikTok trend, many are dragging their feet for no good reason. If you sell to consumers who aren't only over 40, it's probably past time to start marketing on this platform, and to work out which TikTok marketing tools worth paying for belong in your stack.

And, to make the most of your content, embed it in your site.

How do you add a TikTok feed to your website builder?

To add a TikTok feed to your website, paste one feed code into an HTML or code block, just as you would any other embed. Unlike a single-video embed, a feed code only needs to be pasted once, and it keeps updating as new TikToks arrive. Here's where to find that block on popular website builders.

WordPress

You have two options. Paste your feed code into a Custom HTML block, or install Curator's WordPress plugin and add the feed with a shortcode: [curator feed_public_key="FEED_PUBLIC_KEY"]. The shortcode works in posts, pages, and widget areas. Follow our full guide to embed a TikTok feed in WordPress for the complete setup walkthrough.

Squarespace

1. Edit the page and click where you want the feed to go

2. Add a Code block

3. Paste your feed code and save

Code blocks often show a placeholder while you're editing. Check the live page to see the feed. Our Squarespace TikTok guide has screenshots for each step.

Wix

1. In the Wix Editor, click Add Elements

2. Choose Embed Code, then Embed HTML

3. Paste your feed code and click Update

Drag the element tall enough to fit more than one row of videos, then preview the mobile view. For more detail, see our guide on how Wix supports TikTok embeds.

Shopify

1. Go to Online Store > Themes > Customize

2. Open the template you want, such as your homepage

3. Add a Custom Liquid section (the label varies by theme)

4. Paste your feed code and save

A feed works well under a product grid or on a dedicated "as seen on TikTok" page. See our Shopify TikTok guide for more placements.

Webflow

1. In the Designer, drag a Code Embed element onto the page

2. Paste your feed code and click Save & Close

3. Publish to see it working

Embed scripts usually run only on the published site, so a blank box in the Designer is expected.

Plain HTML sites

1. Open the page file in your code editor

2. Paste the feed snippet where the feed should appear

3. Save, upload, and refresh the page

What TikTok content works best in an embedded feed?

When you embed a TikTok feed on your site, the goal is to keep visitors engaged without sending them away. The best-performing content types are those that feel authentic, scroll-friendly, and visually engaging, like these:

Branded content

Branded videos work well because they reinforce identity and messaging. Product demos, announcements, and campaign clips help visitors instantly understand what your brand offers while keeping them on-site longer. These are especially useful for turning awareness into interest.

Source: TikTok

UGC reposts

User-generated content builds trust fast. Reposting customer videos, reviews, or testimonials adds social proof directly into your embedded feed. This type of content feels more authentic than polished ads and often drives higher engagement. Paid creator videos belong in the same feed once you own the usage rights, which our guide to TikTok influencer marketing walks through.

Source: TikTok

Hashtag collections

Hashtag-based feeds let you group content around campaigns or themes. For example, product launches or seasonal trends. This keeps the embedded TikTok feed on your website organized while still showing variety and momentum.

With Curator, hashtag feeds use a TikTok hashtag source, a premium source included on the Business plan (see pricing).

Behind-the-scenes

Behind-the-scenes clips humanize your brand. Whether it’s product creation, team moments, or day-to-day operations, this content feels raw and relatable. It helps visitors connect with your brand beyond polished marketing content.

TikTok feed on website FAQs

Get answers to frequently asked questions about embedding TikTok feeds.

How do I embed a TikTok feed?

Use TikTok's free creator profile embed for your ten latest videos: copy the code from your profile on TikTok.com and paste it into your site. For approval controls, custom styling, or customer videos from a hashtag, build a Curator feed and paste its feed code once.

Does TikTok have an official way to embed a whole feed?

Yes. TikTok's creator profile embed shows a creator's profile stats and up to ten of their most recent videos, according to TikTok's developer docs. It only covers one account, and it doesn't offer moderation or custom styling.

Does an embedded TikTok feed update automatically?

Yes, an embedded TikTok feed updates automatically when it is powered by a TikTok embed generator like Curator. New posts are pulled in on a regular refresh schedule, so your website keeps showing fresh content without manual updates or code changes.

Do TikTok API changes affect embedded feeds?

Yes, TikTok API changes can affect embedded feeds, especially those built on third-party tools or custom integrations. Updates may impact data access, display options, or refresh rates, so feed providers must adapt their systems to stay compatible.

Can I filter which TikToks appear?

Yes. With Curator, you first choose the source, either your account or a hashtag. Then you approve or remove individual videos in moderation, or switch to manual approval so nothing goes live until you've seen it.

Is it free to embed a TikTok feed?

TikTok's own embeds are free: both the creator profile embed and single-video embeds cost nothing. Curator also has a free plan, and its pricing page lists the TikTok hashtag source as a premium source included with the Business plan. Paid plans add faster updates, more sources, and branding removal.

Where can I get a TikTok embed code?

You can get a TikTok embed code directly from the TikTok app or website by selecting the Share option on a video and choosing Embed. Tools like Curator can also generate embed codes for full TikTok feeds.

Can I embed multiple TikTok videos in one feed?

Yes, you can. Using tools like Curator, you can embed multiple TikTok videos in a single feed. It collects content by account or hashtag and generates an auto-updating embed code for your website.

Will embedding TikTok videos slow down my website?

Embedding TikTok videos may slightly affect load time, but tools like Curator optimize the feed so it loads quickly.

Can I embed TikTok videos from any user account?

You can embed videos from public accounts only, and TikTok's profile embed also excludes underage accounts. Curator's User Videos source pulls from the account you connect, and Embed Posts accept any public video URL.

Are embedded TikTok videos mobile-friendly?

Yes, embedded TikTok videos can be mobile-friendly, especially if you use a tool like Curator that keeps feeds responsive across devices. Videos automatically resize to fit screens, so visitors can watch and interact smoothly on phones, tablets, or desktops.

Can embedding TikTok improve my website engagement?

Yes, embedding TikTok can significantly boost engagement by keeping visitors on your site longer. The videos grab attention, encourage interaction, and showcase authentic content, which makes users stick around.

How often is the embedded TikTok feed updated?

A Curator feed checks TikTok sources about every 6 hours, according to Curator's help center. TikTok's profile embed pulls the creator's most recent videos directly from TikTok.

Can I customize the appearance of embedded TikTok videos?

Yes, with Curator, you can customize embedded TikTok videos to match your site’s style. That includes adjusting the feed’s layout, colors, and design settings.

Can I embed TikTok videos with autoplay in a Curator feed?

Not at the moment. Curator's help center notes that autoplay isn't supported for TikTok posts in Curator feeds. If you need one video that plays on its own, use TikTok's embed player, which our TikTok embed code guide explains.

Does embedding TikTok content affect SEO?

Yes, embedding TikTok content can indirectly help SEO. It keeps visitors engaged on your site longer, increases interaction, and improves user experience. All of these are positive signals that search engines consider when ranking websites.

Curator.io is an easy-to-customize aggregator that lets you pull from over a dozen sources. If you'd like to give Curator.io's free forever plan a spin sign up today.