If you use social media platforms such as Instagram, Facebook, Twitter, and Pinterest, you may already know they go a long way in helping you connect with your customers in a direct and personal way. For instance, Instagram has over 500 million daily active users
. As such, this platform presents a terrific opportunity to grow your brand awareness.
However, some clients may not be well acquainted with your social presence. Therefore, the second best way to build a massive online following is to embed Instagram feeds and other social media profiles to your website. In this article, we will explore how you can embed your Instagram feeds directly into your website. Let’s dive in!
1. Individual posts
To start with, you may want to embed individual posts to your website. While this is easy to do, it can be cumbersome in the long run, because you have to keep on embedding to particular posts. In other words, if you would like this embed to display the most recent post, then you’d need to move back and edit your embed whenever you create a new Instagram post. For most people, who post on a daily basis, this would be a lot of trouble for not much value.
Nonetheless, you will find this process useful when creating particular posts. For instance, you may choose to screenshot Instagram posts then use those screenshots within blog posts on your website. The argument here is that accounts get banned or close down, therefore after a while, embedded posts will disappear. So you can’t use the post later as an example if it’s gone. Screenshots can come in handy as future proof.
Embedding an individual post is easy. Simply navigate underneath the post, and you will notice a […] button. Proceed to click this button, and you will see several options, including embed. Tap embed.
Copy the code that will appear. Next, paste it in your WordPress blog post, and it will automatically convert into an embed. You are done! The process is that simple. You may also add extra parameters such as specifying the width of the post, hiding the captions of the post and display just the image with Instagram’s frame trappings.
2. Feed Plugins
The second alternative is to use feed plugins. Unlike other social media platforms, like Facebook, that provide users with a plug-in generator, Instagram does not offer a single box plugin to help you display content from your account. Therefore, to embed your Instagram feeds or entire Instagram profile, you will need to use third-party plugins.
Instagram feed plugins work by allowing you to enter your Instagram account ID and then displaying a gallery of your recent posts. This includes your latest photos, a page, and the sidebar area of your website.
If you would like to publish photos from your Instagram account, there are several Instagram feed plugins you may consider. We will just cover a few commons ones that you can try out. As you will realize, they all have extra value besides the feed embed.
Curator.io is one of the most popular Instagram feed embed tools. Most people like it because it covers several social networks all at once. Curator.io works with Twitter, Facebook, Instagram, YouTube, LinkedIn, Hashtag feeds, and more.
You don't have to do numerous feeds either. Curator.io will let you aggregate all of the different sources into a single embedded feed. In other words, you do not need to have your RSS feeds, Twitter, Facebook, Instagram feeds, and others in different locations and format. You use a single central feed instead.
Using a single feed is more convenient for you and your site visitors. Otherwise, you're looking at a cluttered site that's not pleasant for anyone.
Curator.io offers free versions as well as paid versions. Using the free version, you can still access content from various social media platforms all at once and even filter by hashtag. However, the advantage of the paid version is that get more customization options, refined filtering and many other features you will find useful.
You can start with the free version and once you see the benefits, you'll likely want to upgrade for even more engagement with your Instagram feed and other social feeds.
SnipWidget isn't just a single widget, but a variety of widgets you may consider to embed posts in several ways. Some of its unique features include:
- A simple grid widget that helps display image thumbnails, which as users hover over them, you will see likes as well as replies to the particular post in question. This is fun and interactive.
- The second feature that may interest you is the scrolling widget. This feature helps showcase a few selected posts in a line. The posts scroll at your specified rate and only stop if a user hovers over a post, so that they can tap to visit the source. Think of it as a slider on your site's homepage, but with social media posts.
- The map widget displays geotagged posts on a Google map. And this can come in handy if you travel a lot, and you would want to showcase several posts from various places you have been to all at once. Just like Curator.io, it offers a free version, but you can go for a premium version to access custom CSS, more marketing options and built-in analytics.
As you can see, there are several options and features to choose from.
EmbedSocial is also a series of plugins. Perhaps you may have come across some of them, such as EmbedStories, EmbedFeed, EmbedAlbum and EmbedReviews. With the free version, you can access, aggregate and create up to ten Instagram albums or Facebook albums. However, if you are looking to increase the number of data sources or turn your gallery into a shop, then you may consider a premium version.
3. Custom Code
If you are tech savvy and you can code, you may also consider writing a plugin code yourself. You will need to apply for a token for authentication allowing you to access the Insta API (and this where things get tricky for most programmers).
To begin with, following several privacy breaches, Instagram is in the process of changing their API. There is an accelerated plan to drop their API in favor of Facebook Graph API. The potential outcome you should expect from this move is getting rid of ID which enabled you to aggregate photos from other users.
The worst case scenario would be a total elimination of your ability to aggregate content. Should Instagram consider this option, this would be a nightmare even for the plugins we have discussed above. But, there is hope! Instagram has launched a partnership program through which apps can apply to access their advanced API features.
Actually, this partnership program is good news. This will help weed out potentially malicious activity which resulted in privacy breaches to begin with. Of course, you'll need to be prepared to meet all the requirements, which may not be easy.
Another issue with creating your own plugin is you'll also be required to update it yourself as Instagram makes changes. With every change, your Instagram feed will become unavailable until you're able to update the code. Doing this and applying again could take days or weeks, which leaves site visitors thinking your site is incomplete.
If you don't want to do it yourself, you can hire someone to create an Instagram embed plugin for you. This works well for custom websites or when you need a highly customized look and feel for your embedded Instagram feed.
Benefits of Adding Instagram Feeds
The options for embedding Instagram feeds above do vary in difficulty. However, choosing the right one or even the right combination is beneficial for your brand. Becoming an authority in your niche is crucial for gaining more organic traffic.
Embedded Instagram feeds showcase your expertise on your website. For people who may not be on Instagram, this offers additional exposure to your expertise. Think of it as additional site content. Giving your visitors more is always a great idea.
Plus, you're increasing the visibility of your Instagram posts. While Instagram's daily active user base is substantial, it's still not as huge as its parent company, Facebook, which has over a billion daily active users
Some of the biggest benefits of embedded Instagram feeds include:
- Creating a seamless experience between Instagram and your website.
- Bring user-generated content from Instagram straight to your site. Not only are you showing site visitors your own Instagram posts, but the engagement from other Instagram users too.
- Providing social-proof. Instagram is well-known to be an influencer's network. Showcase what influencers think of your brand and show site visitors that your brand is worth trying.
- Display your social media presence. Yes, you should have an Instagram feed on your website, but also incorporate your other social media channels too. Showing how active you are and how brand followers are responding helps create more brand loyalty.
- Encourage more conversation. While someone may have found your brand by discovering your site via a search engine, seeing your Instagram posts on your site encourages them to join in on the conversation. The more people talking about your brand, the better.
- Showcase your engagement levels. Of course, you have to stay responsive. Seeing that you're not only posting fresh content regularly, but responding to customers helps to create long-term customer relationships.
- Get involved in trends. Customers love trends. Your Instagram posts show your love of trends too, building even more customer loyalty.
- Give your website a picturesque makeover. It's easy for your website to look uniform. Having your Instagram feed embedded adds a constant flow of new imagery. Not only does it look good, but it's more engaging for visitors.
Embedded Instagram feeds are only effective, though, if you stay active on the platform. Don't forget, you can also embed more than just your own personal feed. Use hashtags to also embed feeds mentioning your brand. Just make sure you monitor posts to avoid irrelevant posts.
Ready to start bringing your Instagram and website followers together? Create brand consistency by embedding Instagram feeds on your site. Consider Curator.io to help you get started today.