A YouTube Aggregator allows companies and individuals alike to monitor, manage, optimise and effectively use their social media accounts in one place.
Essentially, an aggregator helps you to bring together posts and updates from numerous platforms and curate them in one convenient spot.
Aggregators are great for simplifying social media processes and ensuring your feed is consistently brimming with varied and effective content. Create a sense of community and authenticity around your brand with a tool you can rely on.
Why do I need a YouTube aggregator?
As you’re no doubt already aware, it can sometimes be tricky and time-consuming to source or create enough original and relevant content for your social feeds. In fact, a whopping three out of four marketers admit that they never find the time to produce original content for their brand. This can be highly problematic, as regular posts on social media are key to becoming a trusted and useful source of information for your audience.
Alongside simplifying your social networking experience and generating masses of content, an aggregator can help you to improve engagement with your brand by creating aggregated social streams that can be embedded into your website.
The two main uses cases are...
- Promoting your brand's own YouTube content on your website
- Curating YouTube content from other curators on your website
How to aggregate your YouTube videos
Now that we understand why it's a good idea to aggregate your YouTube videos on your website to earn them more exposure, let's take a look at how to achieve this.
In this step-by-step tutorial, we'll show you how to aggregate content from this YouTube playlist in your website. Using Curator.io, you can also aggregate content from YouTube hashtags and channels too.
Choose your source
The first step is to choose the source you want to pull content from. While we're of course choosing YouTube for this example, you can also aggregate content from Facebook, Instagram, Twitter and several other popular channels.
Next, you'll need to pick the source type. A YouTube playlist is an excellent option because YouTube content creators frequently use playlists to organize their videos into different categories.
By aggregating content from a playlist, much of the curation is already done, since the videos were hand selected to be part of that playlist.
Once you've chosen your source and source type, you need to enter the source details. For our example, this simply means that you need to copy and paste the URL of the YouTube playlist.
Select your feed's approval setting and curate posts
Now that your source is added, it's time to create the feed that you want the YouTube videos to go to. You'll also need to select this feed's approval settings.
There are two options:
- Approved - Everything from will automatically get added to your feed and be visible. You can delete posts you want to remove.
- Needs approval - Everything will require approval to be visible, so you don't have to delete any posts, but you do need to approve them in order to get them shown.
When selecting "Approved" you can see that all of the posts have the green check mark above them. You can click the minus sign to delete any you don't want.
Update the style of your feed
If you want to change the icon color, text color, or background color you can do so. You can also change the template of the feed to not have captions, if you want to remove them.
Copy the code and paste it in your website
The next step is to publish your feed and then copy the HTML code to your clipboard so you can paste it inside of your website.
You can paste the code in a side bar, footer, website page, or blog post. Here's what the curated feed looks like when copied and pasted into a blog post.
How to curate other people's YouTube content (if you don't have your own channel)
You can also curate content from multiple channels or sources. To do this, you'll simply add different sources to the same feed. Then in the Curate menu, you can delete the posts you don't want from that source (whether it's a playlist, hashtag, or channel) to only leave behind the videos that you want to showcase.
Curating content (as opposed to promoting your own content) can be an effective marketing strategy for numerous reasons:
- Serves your audience with helpful content
- Save you time on content curation
- Allows you to own expertise in your chosen area
- Can be used on blog posts and web pages
- Can be linked to from email nurture campaigns
The strategy behind successful content aggregation
Why use an aggregator for YouTube? Well, besides being the second largest search engine in the world behind Google, YouTube has more than a billion monthly active users. It’s no stretch to say that the platform is an international sensation – which explains why countless people have launched hugely successful careers through it.
What’s more, the digital landscape has changed significantly in the last ten years. This includes the landscape of content marketing, in which content only succeeds today if it delivers exactly what consumers want – when they want and in the format they prefer. In our current climate, video marketing is one of the major sources of online material that can provide the relevance, value and flexibility that your consumers need.
For this reason, video marketing has emerged as a leading way for marketers to engage and influence their target audience. Mobile video consumption grows by 100% every year on YouTube, whilst HubSpot claims that a staggering 80% of customers remember a video that they have watched in the last month.
One of the biggest strengths of video marketing is that it is both highly auditory and visual, which means that it’s generally easier for users to remember than text-based content. When someone remembers your video marketing content, they will also remember your brand – which results in increased sales and leads for your business! It is therefore imperative that you make video content a significant part of your marketing efforts.
Viewers are watching more than 6 billion hours of YouTube content each month, whilst over 300 hours of video content is uploaded to the platform every single minute. This means that there is a lot of competition on the channel, but also an incredible opportunity to get your brand seen by millions of people all around the world.
Try it for yourself
If you want to share interesting content and generate discussion amongst your target audience to increase the reach of your brand - without putting in hours of research and planning – then a YouTube aggregator is the tool for you. With the help of Curator’s aggregator, you can easily pull your social media posts across multiple channels into one feed that can be embedded anywhere and customized with your own unique branding!