The Impact Of Social Content Aggregation For Brands

You can't truly market your brand and engage your audience without social media. However, your audience craves a better way to digest brands' social media content.

Social content aggregation gives your brand the unique opportunity of consolidating all your social media feeds along with desired hashtags and mentions into a single embeddable feed. This creates a single point of engagement for everything related to your brand.

Billions Of Social Media Users

There were over 3.4 billion active social media users as of early 2019. This means there are billions of people ready to engage with your brand. You just have to make it easier for them to find your content.

Now, imagine if many of those users were also coming to your brand's website. Instead of your posts getting lost among the billions of others, all your posts from every platform you use are in a single feed. You're immediately showing all these users that you care about their time.

Organic Social Reach Is Down

Sadly, social media isn't friendly to brands. It takes a little extra work now. You may have heard that Facebook's organic reach for a post was only 2%, but it's now averaged out to be around 6.4%, which isn't much better.

Buffer studied how to increase your social media organic reach. One common theme among every platform was increasing engagement. This is where social media aggregation can help.

Aggregate To Increase Engagement

Now for the big secret - social media aggregation boosts overall engagement on all your social media platforms. This means a higher organic reach just by adding an embeddable feed to your website.

Of course, it's not just about gathering all your social media posts together. It's also about gathering mentions, which allow you to keep track of comments, questions and even who's recommending you to others.

Your audience is also able to see all of your interactions to see how well you interact with your audience. They can quickly see what others are saying about you too. Think of it as the ultimate tool for collecting, interacting and providing social proof all in one.

You can also add more than one feed. Have one just for your brand's content and another for industry-leading content, such as the latest news, trends and tips in your niche.

One of the easiest ways to incorporate social media aggregation into your brand's strategy is by creating a feed (or two) with It's a brandable aggregator ideal for increasing engagement and organic social reach.

Image: geralt