Once a fun place for sharing SMS-like thoughts, Twitter has now become a go-to channel for almost all savvy businesses.
It’s no wonder that more than half (66%) of American companies with 100+ employees use Twitter for their campaigns.
Twitter itself has built-in marketing features to encourage marketers to level up their marketing campaigns on the platform– TweetDeck, Twitter Shopping, Twitter Newsletter, Tweet Analytics, you name it.
But, to go the extra mile, you need stand-alone tools to utilize the platform to its full potential. We’ve listed some best Twitter tools to use in your next campaign.
1) Tool for trending topics: TrendSpottr
The trends come and go in a blink of an eye on Twitter. If you want to know what’s trending right now, TrendSpottr is the go-to tool.
This is a free social media tool to track popular topics on Twitter. You can see what’s currently trending, what top hashtags are being used, and what specific topics are getting the most attention. From building engagement to providing quick customer support, the platform can be a powerful tool for marketing– whether it’s an eCommerce business to even a text animation company.
This data-driven insight can help you to create more relevant content to engage users and tailor your marketing strategy. TrendSpottr comes with a “Trending Topics” feature, which shows you what’s hot on Twitter.
You can check out the most shared links, the most-used hashtags, and what top influencers are tweeting about. You can also search for a specific topic or hashtag to discover what people are talking about and join the conversation.
2) Tool for embedding Tweets in your website: Curator
3) Tool for social listening: Twilert
The best way to engage your audience on Twitter is by listening to them first. This tool allows you to track hashtags and keywords related to your business and industry.
You can get real-time alerts when someone mentions your brand or links to your website. This allows you to respond to your customers right away with helpful suggestions. Twilert allows you to set up free alerts for keywords, hashtags, and URLs.
It collects Twitter data and alerts you when something happens with it. You can track as much as you want, and Twilert will make sure you’re the first to know. This way, you can stay on top of your industry and respond to customers in real time.
4) Tool for audience analytics: Twitonomy
You need to understand your audience better to improve your marketing strategy. This data-driven tool allows you to understand the demographics of your followers, the number of tweets per day, and more to help you refine your marketing.
Twitonomy is a data-driven tool that allows you to understand the demographics of your followers, the number of tweets per day, and more to help you refine your startup marketing strategy.
Twitonomy is a free Twitter analytics tool that lets you track and understand your Twitter followers. It allows you to see the age and gender breakdown, the time your followers are online, and the geographic breakdown of your followers. You can also use this Twitter analytics tool to track your tweets and retweets.
5) Tool for content distribution: Meet Edgar
Engaging your audience with content is the best way to make them stick around, lead them to your website, and even encourage them to make a purchase. But, with tons of content users upload every day on Twitter, how can you make your content stand out?
Meet Edgar can help you out. It is a free social media management tool that helps you boost your Twitter content marketing efforts. You can find the best content to write, the best times to tweet them and expand your reach to target new followers.
Moreover, it helps you track your tweets and provides data that can help you improve your content and reach more people.
You can also use this tool to discover who’s engaging with your content and find new potential followers.
6) Tool for influencer strategy: Klear
To expand your reach and increase your sales, you need to create relationships with other influential people in your industry. Klear allows you to discover who’s worth engaging with and find the best time to reach out to them.
Klear is a free social media marketing tool that helps you find influencers in your industry. You can track your progress and see who you’re engaging with, when you’ve contacted them, and what they’ve said. This way, you can create partnerships with the right people and make a positive impact in your field.
7) Tool for customer support: Tchat.io
As much as you want communication with your followers, you also want to protect your brand. Tchat.io allows you to create a support channel on Twitter to provide immediate help to customers.
This tool is a free social media marketing tool that makes it so much easier for you to create real-time conversations and invite others to participate. You can use it to provide help 24/7 and build better relationships with your followers.
Any conversations that mention your brand will be shown. So, even when a potential customer doesn’t send you a DM, you can still reach out to them and solve their problems when they have issues.
8) Tool for audience engagement: Tweepi
Engaging with your followers is the best way to make them loyal to your brand, but sometimes, you just can’t keep up. When it comes to building a solid engagement and the following base, Tweepi is one of the most worth-considering tools.
It allows you to schedule your tweets to post at the best times and engage your followers while you sleep. You can engage with your followers on autopilot.
Tweepi also cleans up your account from spammers and deadbeat users. This way, you can interact with more people and make more meaningful connections hassle-free.
Bottom Line
Twitter tools make marketing campaigns on the platform much easier. However, one thing to bear in mind is that Twitter marketing is so much more than creating random content and sharing them on the platform.
The above tools can help you perform marketing activities without burning yourself out. That all said, it doesn’t mean that you have to invest in all of them. It’s always best to analyze your needs and goals, so you can understand what you really need from a tool and choose the best ones.
Author
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Twitter: @breadnbeyond
Email: andre@breadnbeyond.com
LinkedIn: Andre Oentoro