E-commerce marketing books are the most innovative tools in the business as business is all about competition, elimination, and winning.
In this blog post, we’ve curated a list of 5 e-commerce marketing books to help you navigate your online journey. These are written by experts in the industry and will guide you through the most effective online marketing practices. You can read these e-commerce books online or buy them as they are worth every penny.
1. ECommerce Marketing - How to Drive Traffic That Buys to Your Website
Chloë Thomas has written an eCommerce marketing book titled 'eCommerce Marketing - How to Get Traffic That Buys to Your Website.' The book focuses on customer persuasion and conversion optimization to help businesses grow sales online. It provides effective marketing methods to increase website traffic and convert it into sales. This book targets busy e-commerce marketers and business owners, providing a marketing handbook on e-commerce marketing. It has received great reviews from customers on Amazon, rating 4 out of 5 stars.
The book provides valuable insights into the world of e-commerce marketing, providing tips, tricks, and best practices for successful e-commerce marketing efforts. It is a must-read for anyone interested in e-commerce marketing.
2. Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
Get Scrappy: Smarter Digital Marketing for Businesses Big and Small is a book by Sarah Bagley that provides practical strategies for starting a business.
It offers guidelines for social media marketing and essential practices for healthy and prosperous business life.
It explores the evolution of the brand experience through companies that have succeeded and failed in the digital market.
The book helps businesses understand the essential practices for building a successful online presence. In this way, companies can harness the power of digital marketing to reach new audiences and generate additional revenue. Lastly, it highlights the importance of sustainable business practices in this digital age.
3. 2022 Ultimate Guide To E-commerce Growth: 7 Unexpected KPIs To Scale An E-commerce Shop To $10 Million Plus
The book "2022 Ultimate Guide To E-commerce Growth: 7 Unexpected KPIs to Scale an e-commerce shop to $10 million plus" by Jayashree Bojja provides a set of concrete KPIs and actions for aspiring e-commerce owners.
This book offers a step-by-step blueprint to guide marketers in making money online in 2023 with eCommerce, affiliate marketing, self-publishing, niche websites, online courses, and more. In this book, you’ll learn that hard work beats talent. In other words, you won’t be able to make money unless you do something for it.
It contains proven steps and strategies to start and take a dropshipping business to a higher level.
The book is an excellent resource for anyone planning to start or scale an e-commerce business. In addition, it provides valuable insights into the e-commerce industry regarding marketing and business practices.
4. The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy
B2B marketing is essential for any online business to gain visibility, attract customers, and ultimately create profits. It requires a comprehensive approach, including email marketing, social media marketing, content marketing, and search engine optimization (SEO).
However, it can be difficult for e-commerce marketers to spend enough time on each part of the marketing strategy. That's where books such as Chloe Thomas' "eCommerce Marketing: How to Get Traffic That Buys to Your Website" come in handy. The book provides valuable insights into e-commerce marketing, giving you step-by-step instructions to succeed.
If you want a more manual guide, consider Marc Ostrofsky's "Get Rich Click." This book provides detailed instructions on setting up an online business and making money with e-commerce. Another excellent book for e-commerce marketers is Tanner Larsson's "E-commerce Evolved." It provides a comprehensive guide on e-commerce marketing with in-depth reviews of best practices and emerging trends.
5. The Best Damn Website & ECommerce Marketing Optimization Guide, Period!
E-commerce marketing is an integral part of e-commerce businesses. However, it requires much effort and a thorough understanding of online consumer behavior.
In this age, the internet has become essential in the daily lives of people across the globe. A business that cannot adapt to the digital revolution can hardly survive.
So, e-commerce entrepreneurs must use online marketing in their business practices. Several books are essential for e-commerce leaders to read, such as The Personal MBA by Josh Kaufman, Everybody Writes by Ann Handley, and The Art of Gathering by Priya Parker. These books provide essential insights into online marketing practices and challenges.
E-commerce marketers must be aware of the changes in online consumer behavior to stay competitive. The top five books on e-commerce marketing provide valuable insights into digital marketing practices and challenges.
6. E-commerce: Business, Technology, Society
One of the most comprehensive books on e-commerce, "E-Commerce 2021: Business, Technology, and Society" by Kenneth C. Laudon and Carol Guercio Traver is an in-depth look at the ongoing digital revolution. It provides professionals with a detailed understanding of the essential elements of e-commerce, from business analysis to marketing. The book covers over 900 pages of well-structured e-commerce information from two authors with impressive credentials in the field. Their theoretical approach enables readers to gain a thorough understanding of the subject. Besides, there is also a SkillShare course on the subject of e-commerce, "E-Commerce Essentials: How to Start a Successful Online Business," led by Tracey Wallace, Editor-in-Chief at BigCommerce. With this book as your guide, you'll be able to navigate e-commerce with confidence, improving your skills in marketing..
7. ECommerce MasterPlan 1.8: Your 3 Steps to Successful Online Selling
All successful e-commerce businesses should follow a plan, and it is the e-commerce MasterPlan. This book introduces the seven e-commerce business patterns the most accomplished e-commerce businesses use. Understanding the e-commerce business patterns is the first step in building your Masterplan. The other two steps are the principles of your e-commerce business (website, budget, and products) and the marketing plan itself (such as how to build, start and improve it.) These three steps, explained in this book, have been used by many businesses to grow faster and prevent any loss.
The Personal MBA by Josh Kaufman, Everybody Writes by Ann Handley, The Art of Gathering by Priya Parker, DotCom Secrets by Russell Brunson, Supermaker by Jaime Schmidt, Building a StoryBrand by Donald Miller, Atomic Habits by James Clear, The E-Myth Revisited by Michael E. Gerber, The 7 Habits of Highly Effective People by Stephen Covey, and Linchpin by Seth Godin, Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business created by Tanner Larsson are some of the best books for e-commerce leaders.
You can read these business books to learn how to market your e-commerce business online. Also, make sure to research the market you are planning to operate. Reading these books will help you develop the right business plan and strategy for your e-commerce venture.
Conclusion
E-commerce marketing books are the best way to improve your online business. So, read these books if you want to be successful in online business. Also, bookmark this blog, as we plan to update it with new e-commerce marketing books soon. Happy reading!