An Instagram wall is a simple way to show off your dedication to building a strong brand.
Is your marketing stuck in a rut? Maybe your website is a little dull, or you haven’t been utilizing user generated content the way that the cool kids say you should.
As marketers, sometimes we need a boost to kickstart our creative thinking and get us excited about building up a stunning brand presence again. In this post, we’re detailing what an “Instagram wall” is exactly, explaining how using one can improve your marketing, and showcasing 25 very unique examples.
What is an Instagram wall?
An Instagram wall is essentially a feed of Instagram posts that gets embedded into your website. There are a few different options for what to display in your Instagram posts:
- All of your most recent posts
- A curated selection of your most recent posts
- User generated content only
- A curated selection of only the very best posts from the past few years
How you use your Instagram wall is up to you. If you’re not sure how to curate the images and add them on your site, then make sure you check out this step-by-step tutorial on embedding Instagram feeds.
In addition to the different types of images you will select to include on your Instagram wall, you can also choose where to source these images from. Will you source them only from your Instagram business account? From a corporate branded hashtag? Or leverage a popular hashtag in your niche? You can use just one source or a combination, including an Instagram hashtag feed to curate and display user-generated content.
How can you use an Instagram wall to improve your marketing?
With 1 billion active monthly users, Instagram is the reigning champ of all social media platforms. You put a lot of work into posting quality content on this platform. You might as well show it off. And if you’ve gotten a bit lazy with your Instagram game lately, putting your Instagram feed on your website just might be the kickstart you need to make sure you’re only posting the best possible content your brand can create.
There are so many benefits to using an Instagram wall, including:
- Forces you to improve the quality of your Instagram content
- Reveals any inconsistencies between your website style and your Instagram feed
- Gives you a place to display user generated content
- Adds humanized content to your website to help your organization showoff more personality
- Improves the authority and perception of your brand with social proof
- Helps you maximize the reach of your Instagram content
What are some examples of Instagram walls?
Now that you know what an Instagram wall is and how it can help you boost creativity, authority, and social proof in your marketing, let’s take a look at some examples to make everything crystal clear.
These examples span a range of categories:
- Governments
- Non profits
- Professional services
- Consumer products
- Home improvement
- Personal brands
- Tourism
1. Awe Inspired
Awe Inspired offers a line of goddess-inspired jewelry. There are medallions with goddesses like Athena and Aphrodite, as well as ethereal, nature-inspired product lines like mermaid necklaces and fairy rings. They use their Instagram wall to showcase top posts and collaborations.
2. R.E.M Beauty
Founded by Ariana Grande, R.E.M. Beauty is in its holographic era. The brand has tons of shiny, shimmery products out right now, and they use their Instagram feed to highlight their most viral products and showcase on-brand makeup looks that inspire website visitors to try it for themselves.
3. Comfrt
Sweatsuit brand Comfrt has tons of cozy product shots on their site. Models are decked out in camo and pink hoodies. In the footer of their website, they have an Instagram wall with a more informal take. Influencers are decked out in their products and rocking them in their everyday lives. Rather than continuously update their Instagram wall with new posts, they continue to showcase their top influencer collaborations.
4. SimplyWORKOUT
SimplyWORKOUT is a Southern Californian lifestyle brand specializing in pilates clothing. They offer grippy socks that are great for both pilates and barre, as well as cute tops, bralettes, leggings, and pullovers. With their Instagram feed, they highlight bestsellers. Users can click on any embedded post to be taken to the product page, a feature which is available with Curator.
5. DICK’S
DICK’S sporting goods has a prominent Instagram wall at the bottom of their homepage. They use it to highlight a variety of sports and products to make it clear to website visitors that DICK’S is a one-stop shop. You can hover over each Instagram post and click on the “Shop Now” button to see all of the products showcased in a single post.
6. Tackle World USA
Tackle World USA is a premium destination for fishing enthusiasts, offering top-tier gear from brands like PENN, Bubba, and JYG Pro Fishing. Their Instagram wall brings the energy of the tackle shop online—featuring real-life fishing wins, exclusive giveaways, and major in-store promos. From saltwater jig bundles to flash reel sales, the feed is packed with action shots, product highlights, and happy anglers showing off their latest catches. Whether you’re a seasoned fisherman or just getting started, this Instagram wall reels you into the Tackle World experience.
7. Maurices
Maurices is all about real women wearing real outfits they love. Their Instagram wall is a joyful celebration of style—highlighting everyday looks shared by customers across the country. Floral dresses, animal prints, lace tops, and lived-in denim all take center stage, modeled confidently by the maurices community. The feed invites visitors to get inspired, join the conversation with #discovermaurices, and see how others are styling their favorite finds in the wild.
8. Anthropologie
Anthropologie’s Instagram wall feels like flipping through a stylish, sunlit travel journal. Lush textures, timeless silhouettes, and vintage-inspired vibes fill the feed, styled effortlessly by their community. Think polka dot skirts, woven bags, crisp cotton blouses, and oversized sunnies—each look telling its own story. The section, labeled Styled by You, Loved by Us, puts customers front and center, inviting browsers to explore how real people bring Anthropologie pieces to life.
9. City of Riverside, CA
The City of Riverside, California includes not just Instagram content in their Instagram wall, but recent blog posts and tweets as well. This helps the city government spread the reach of news, recommendations, local events, etc.
10. University of Delaware
The University of Delaware proudly displays their Instagram content, which features images around campus, university swag, students, faculty, faculty family members, news, etc. For universities, creating an Instagram wall is a smart way to show prospective students what it’s like to go to school there, and it also helps spread the word for any important announcements.
11. USA Track & Field
The website for USA’s Track & Field team allows you to choose what content you want to see: their Instagram wall, Twitter wall, or Facebook wall. They post major milestones, athlete profiles, historic moments, athletic motivation, and more.
12. Dover Saddlery
A popular creator of gear for English-style horseback riding, Dover Saddlery uses their Instagram wall to showcase user-generated content right on their website. They also include instructions on how loyal fans can get their content seen too: just use the hashtag #itsfromdover for a chance to be featured. Not having to make all of your quality content while engaging with customers? That’s super smart marketing!
13. Hocking Hills
Hocking Hills is an area with multiple state recreational parks in Ohio. The website helps tourists plan their trip, choose activities, and find lodging. With their Instagram wall, they showcase photographs taken by adventure lovers who have traveled to the area.
14. Up the Creek RV Camp
Smoky Mountain RV camp Up the Creek allows RV travelers to book sites straight from their website. By putting their Instagram content in their website, they showcase all of the fun things to do in the area and show interested travelers how beautiful the region is.
15. Dutchmen
Dutchmen is one of the top brands for RVs. With their Instagram wall, they showcase local dealers and service shops as well as user-generated content from RV lovers.
16. University of Massachusetts, Amherst – College of Natural Sciences
The College of Natural Sciences at UMass Amherst shares updates from staff scientists, student scientists, and the scientific community at large. By displaying their Instagram posts on their website, they help cultivate a sense among community for students and prospective students.
17. Reclink
Reclink is an Australian organization that provides access to sports and recreational activities for disadvantaged people. They showcase community events on their Instagram wall.
18. Dolly’s Dream
Dolly’s Dream is an organization that works to combat cyberbullying and improve teen mental health. With their Instagram wall, they share suicide prevent tips, cyberbulling awareness, and organization and event news.
19. Ride for a Reason
By connecting cyclists with charities, Ride for a Reason helps people get fit while giving back. With their Instagram wall, they showcase charitable cycling events so interested persons can better understand what the organization does and get excited for the next event!
20. Dwayne Fields
Non profits, universities, and consumer brands aren’t the only ones who can benefit from extending the reach of their Instagram content. Personal brands are wise to jump on this move too. By showing off an Instagram feed with a lot of likes, TV presenter and explorer Dwayne Fields puts social proof right in his website.
21. Dave Blunden Staircases
Dave Blunden Staircases has a smart way to showcase their portfolio. They put their Instagram wall on their “Recent Work” page on their site. They post before and after pics of client work. This serves to lock in their status as staircase experts.
22. Hilltop Cloud
Fiber and yarn company Hilltop Cloud puts their Instagram posts in their site in order to showcase the process and passion they put behind all of their products. Revealing the “behind the scenes” is a great way to humanize any brand, especially for handmade or specialty products.
23. Home LeadGen
Home LeadGen is a B2C lead generation company that offers cold calling and other direct marketing services to their clients. With their Instagram wall towards the bottom of their website, they show off team events, company news, motivational quote, marketing advice, and more. This is a smart way to stand out from marketing agencies that have dull and boring websites. If you have a team of awesome people behind you, then put them front and center.
24. House Belfast
Boutique luxury hotel and restaurant House Belfast takes a very upscale approach to their Instagram wall. With a full-width section devoted to the embedded Instagram posts and only the highest quality, on-brand photography, their Instagram wall serves like a gallery right on the homepage of their site. This invites interested site browsers to book a room or reserve a table.
25. TimberTech
Deck company TimberTech offers inspiration from real examples of homes that have installed their decking product. By showing a variety of deck styles and layouts, homeowners can envision how the product could work for their own home.
Frequently asked questions
What is an Instagram wall?
An Instagram wall is a live, embedded feed of Instagram content displayed on your website. It showcases posts from your brand, customers, or influencers using hashtags or mentions. Instagram walls help build social proof, boost engagement, and bring fresh, visual content to your homepage, product pages, or blog.
How do I embed an Instagram wall on my website?
To embed an Instagram wall on your website, use a third-party tool like Curator.io. Connect your Instagram account, choose your display style, and customize the layout. Once set up, the platform will generate an embed code (HTML, JavaScript, or iframe) that you can paste into your site’s code, CMS, or eCommerce builder. Most tools support automatic syncing, so your Instagram content stays fresh without manual updates.
Can I display user-generated content in my Instagram wall?
Yes, you can display user-generated content (UGC) in your Instagram wall by using hashtags, mentions, or tagged posts to pull in content from your community. Most Instagram wall tools let you moderate submissions to ensure everything aligns with your brand. Always get permission from users before featuring their photos, especially for promotional or commercial use.
Do I need to update the wall manually every time I post on Instagram?
No, you don’t need to update the wall manually. Most Instagram wall tools, like Curator.io, automatically sync with your Instagram account. Once connected, new posts that meet your chosen filters—such as hashtags, mentions, or account posts—will appear on your website in real time or at scheduled intervals, keeping your feed fresh without extra effort.
Can I moderate which posts appear on the wall?
Yes, most Instagram wall tools offer moderation features that let you control which posts appear. You can review content before it’s published, approve or reject posts, and filter by hashtag, username, or keyword. This helps ensure your Instagram wall stays on-brand and only displays high-quality, relevant content that aligns with your brand values.
Will an embedded Instagram wall slow down my website?
An embedded Instagram wall won’t significantly slow down your website if you use a well-optimized tool. Platforms like Curator.io use lightweight code and lazy loading to minimize performance impact. The wall loads asynchronously, meaning it doesn’t block other content from loading, helping your site stay fast and user-friendly.
What types of content perform best on Instagram walls?
The best-performing content on Instagram walls is authentic, visually appealing, and community-driven. User-generated content, customer photos, influencer collaborations, and behind-the-scenes looks often drive the most engagement. Lifestyle shots that show your product in real-world settings typically outperform studio images. Highlighting giveaways, tutorials, or trending products also boosts interaction. Overall, posts that reflect your brand personality and feature real people tend to resonate most with visitors.
How do I link Instagram wall posts to product pages?
To link Instagram wall posts to product pages, use an aggregation tool like Curator.io that supports clickable posts. Within the platform, you can manually add product URLs to individual posts. When users click an image on your site, they’ll be directed to the corresponding product page—making your wall both shoppable and engaging.
As you can see, there are so many ways that an Instagram wall can help you. Whether you want to display social proof to increase your brand authority or to directly impact sales, maximizing your Instagram content is always a smart move.