How to Display a Live X (Twitter) Feed on Your Website or Smart TV

Including a live X (formerly Twitter) feed on your website (or displaying it on a Smart TV) is an easy way to add interest. You can show off news, updates, customer testimonials, great photos, funny tweets, memes, or any other sort of content that gets published to Twitter.

In this post, we dive into what live Twitter feeds are, the main ways to display them, and how to make it happen. The good news is that this only takes a few minutes and the technology needed to achieve it is either free or low-cost, depending on your needs.

What is a live X (Twitter) feed?

A live X (formerly Twitter) feed is a continuously updated roll of posts from Twitter. For example, in an office environment, a company might display Twitter posts from customers using the company’s branded hashtags to show employees some customer love. The feed can be moderated by the administrator to show positive reviews. This would be a great fit if the feed was displayed in the staff break room. Or, let say that NBC is in livestreaming the Superbowl on their app. In the green room, where staff troubleshoot the live event, a smart TV could display all tweets about the Superbowl in order to show staff the positive and negative comments. This way, they can spot and troubleshoot any issues.

What are the main ways to display a live Twitter feed?

There are two main ways to show off a live Twitter feed.

1. On your website

The most common way is to embed your Twitter feed in your website. You might do this to showcase important updates or add engaging media to your website, like this example from the city of Riverside, California.

You can also add a live Twitter feed on your website to show off user generated content, meaning videos or images created by customers that include your products or brand in some way. For ecommerce companies, Instagram is a more common way to display UGC. But in the B2B world, Twitter would be a smarter bet. (Learn how to embed Instagram feeds here.)

When adding a Twitter feed to your site, you can put it anywhere you want it to go:

• Home page
• Footer across every page
• Blog side bar
• Dedicated page (such as a review, testimonial, examples, or portfolio page)

The good news is that you can prevent certain tweets from appearing, which we’ll discuss in more detail in the section below on curating content.

2. On your smart TV

And of course, the other main way to display a live Twitter feed is to do so with a smart TV.

Here are some common use cases:

• Displaying live reviews and updates during a live conference or other event
• Watching for customer complaints in the green room during an important live stream
• Showcasing team updates or customer praise in the office every day
• Showing off photos of a wedding, restaurant, or other venue.

With Twitter, you have multiple options for pulling in live tweets. You can display tweets from your branded account, a specific hashtag, or a geolocation. The geolocation option is great for a live event or wedding, where people might forget to use the hashtag you’ve requested.

Now, we’ll dive into how to add a live feed to your site, and then show how to do so on a smart TV.

Reasons to have a live X feed 

Here are five use cases that showcase the benefits of a real-time X (formerly Twitter) feed:

1. Boost website engagement

Embedding a live X (formerly Twitter) feed on your website brings real-time social interaction directly to your visitors, keeping content fresh and dynamic without constant manual updates. It showcases your brand’s activity, highlights customer engagement, and builds trust by displaying authentic conversations. 

For businesses, it’s a powerful way to promote events, campaigns, or product launches, creating buzz and encouraging shares. Visitors can see updates, feedback, or industry insights instantly, making your site more engaging and informative. Overall, a live feed enhances user experience, strengthens credibility, and drives repeat visits by offering constantly updated, relevant content.

As you can see in this image, Boston University uses live X (formerly Twitter) updates to showcase real-time achievements, campus events, and student life. The dynamic images and updates keep audiences connected and foster a sense of community.

2. Live event coverage

Live event coverage through a social feed lets brands showcase real-time engagement from attendees, speakers, and branded hashtags during conferences, product launches, or webinars. By displaying tweets or posts, brands amplify excitement, create a sense of community, and keep both virtual and in-person audiences connected to key moments. 

This visibility encourages participation, generates authentic user content, and extends the event’s reach beyond the physical venue. Attendees feel recognized when their posts appear, while viewers online experience the energy and highlights as they happen. Overall, a live feed turns events into interactive, shareable experiences that enhance brand presence.

In this screenshot, you can see how Mercedes uses a live X (formerly Twitter) feed to showcase behind-the-scenes moments, from drivers practicing on simulators to casual interactions and fun details like customized shoes. This real-time, authentic content engages fans, highlights the team’s personality, and strengthens the connection between the brand, its drivers, and the audience both online and at events.

3. Promotional campaigns

Promotional campaigns with a live feed amplify brand visibility and engagement by showcasing posts tied to contests, giveaways, or seasonal promotions in real time. Featuring user-generated content or branded hashtags motivates your audience to participate, creating a sense of community and excitement around your brand. 

The feed acts as a dynamic display of activity, demonstrating social proof and encouraging others to join in. By embedding it on websites, event pages, or social channels, brands can drive traffic, boost conversions, and extend the reach of their campaigns. This real-time interaction turns passive viewers into active participants, enhancing overall marketing impact.

4. Industry news and trends

Why let customers get news about your business and industry from elsewhere when you can showcase it yourself? Embedding a live X (formerly Twitter) feed with industry news and trends positions your brand as an authoritative, up-to-date source. It keeps audiences informed about market developments, innovations, and relevant topics, building trust and credibility. 

More importantly, it keeps visitors on your website longer, giving your brand more opportunity to engage them with your products, services, or content. By providing a centralized hub for relevant updates, you reduce the chance of potential customers drifting to competitors for information. The feed also encourages sharing, commenting, or clicking through to related content, which can boost traffic, improve SEO, and strengthen brand loyalty. 

5. Community interaction

Community interaction with a real-time X feed helps brands build stronger connections and foster loyalty. By featuring live posts, mentions, and discussions from your audience, you create an open space for engagement and conversation. This transparency humanizes your brand, showing that you value customer voices and participation.

A live feed also encourages more users to join in, post content, or use your branded hashtags, amplifying visibility and reach. Whether it’s showcasing testimonials, event highlights, or social chatter, community-driven content reinforces trust and authenticity. This turns casual followers into active advocates who can grow your brand’s online presence organically and continuously.

5 steps to display a live Twitter feed on your website

Want to add a live feed of tweets to your site? Here’s how to add all relevant tweets, or just a select few.

1. Set your moderation style

The first thing you’ll need to do is choose a social media aggregator, a free or low-cost app that pulls content from social media and sends it where you want it to go (your site).

With Curator, you can select from two moderation styles. Your tweets will be either automatically approved or will require manual approval.

• Approved – Tweets get added to your site automatically. You can then log in to Curator at any time to remove ones that you don’t want showing on your site.
• Needs approval – Tweets will not get added to your website unless you log in to Curator and approve them individually.

If you are pulling content from your own brand, you can likely opt for automated approval. If you’re aggregating UGC, you should manually approve everything. More on those options in the next step!

2. Choose the account, hashtag, or geolocation

Next, you need to choose where the social media content is coming from.

Curator offers over a dozen social media and content apps to choose from. But in this case, we’ll of course select Twitter.

With Twitter, there are multiple options for aggregating content. So, after you choose Twitter as the network, you’ll then need to select the source of the content.

Here are the sources you can choose from:

• Twitter geo location
• Twitter hashtag
• Twitter timeline (content from the accounts you follow)
• Twitter user (content from your account only)
• Twitter user mention (anytime someone mentions a specific account with an @)

You have plenty of options for pulling content. The right option for you depends on what you want to show. If you want to show customer praise, choose Twitter user mentions and Twitter hashtag (your branded hashtag). Some customers might use your name as a hashtag and some might @ you. You can add as many sources to a single feed as you want.

3. Curate your content (delete or approve posts accordingly)

Now it’s time to curate your content. After you’ve picked your source(s), your content will get pulled in to Curator for your review.

If your feed is set to be automatically approved, go ahead and delete any duplicate posts or posts you don’t want on your site.

If your feed is set for manual approval, then you’ll need to approve every post you like.

4. Choose a feed style and customize it

The next step is stylizing your feed. Curator offers several ready-to-go templates, including Grid, Carousel, Tetris, and a dozen more.

You can select and play around with the different templates until you find the perfect one.

After you’ve selected your template, the next step is to customize it. You can keep everything black and white, or you can change the color of the Twitter logo, tweet text, tweet background, and tweet border. Keep things simple or brand it to your site with lots of customization. Up to you.

5. Publish the feed on your site

Once you’ve designed your feed to match your site, the final step is of course adding it to your website.

This is super easy and doesn’t require web design or coding knowledge.

Option 1: Copy and paste HTML code

The most popular option is to copy the HTML code and paste it where you want it to go. For example, if you want it in your footer, you paste it into your footer widget or section. Wix, Webflow, WordPress, SquareSpace, and other user-friendly website builders all have HTML widgets where you can paste the code.

Option 2: Use Curator’s WordPress plugin

The other option you can use is Curator’s WordPress plugin. You add the plugin to your website and then copy and paste short code instead of HTML. This is important because, using WordPress plugins, you can implement a broad range of features and unlock the platform’s true potential. All this without knowing the first thing about programming.

Both options work equally well. When you’re finished, you’ll have a live Twitter feed like this:

If you’re using automatic approval, then your Twitter feed will be updated continuously. If not, make sure to log in to Curator at least weekly to add fresh content to your feed.

How to display a live Twitter feed on your smart TV

To display a live Twitter feed on a smart TV, you’ll follow Steps 1 – 4 above.

However, Step 5 will be different.

Instead of copying and pasting code to your site, you’ll need to solicit the help of someone with technical know-how on your team. They will use Curator’s API to pull your Twitter feed onto the smart TV. All they need is your feed ID, which you can access inside of your account. They will then submit a simple request:

POST /v1/feeds

{
    "name": "My feed"
}

Learn more about our API requests here.

With Curator, your Twitter feed will add new posts to the TV display according to your approval, with no need to refresh the screen or feed. The content will also loop continuously. So if you only have 30 approved tweets from employees, event, participants, or customers, that isn’t a problem.

FAQs

How do I add a live X feed to my website?

You can embed your X feed by generating an embed code or using a social feed tool like Curator. Curator makes it easy to collect and display posts from your X account directly on your site without coding, ensuring automatic updates and simple setup.

Can I customize the look of my embedded X feed?

Yes. Curator allows full customization of your feed’s layout, colors, and style to match your website’s branding. You can adjust the size, background, and spacing to create a cohesive design that blends naturally with your site’s visual identity.

Do I need a plugin to add an X feed?

You don’t need a plugin, but using Curator simplifies the process. Instead of manually embedding HTML, Curator lets you connect your X account, customize the feed, and paste a simple code snippet into your site. It’s fast, flexible, and beginner-friendly.

Will the X feed update automatically on my site?

Yes. Once you embed your feed using Curator, it refreshes automatically to show your latest X posts. You don’t need to manually update anything. This keeps your website content dynamic, relevant, and engaging for visitors who want to see what’s new.

Can I display tweets from a specific hashtag or user?

Absolutely. Curator lets you filter and display content from specific Twitter hashtag feeds, users, or mentions. This feature is great for highlighting branded hashtags, event discussions, or influencer mentions, helping you create a more focused and interactive social experience for your audience.

Is the Curator Twitter widget free?  

Yes, Curator offers a free plan that lets you embed your X feed with live updates, responsive design, and simple customization. The free version includes a small “Powered by Curator” tag. You can upgrade to a paid plan to remove branding and access advanced tools like post pinning, custom filters, and link editing.

Besides websites, where can I add a live X feed?

You can display a live X feed across multiple platforms beyond your website. Popular options include event screens and digital signage to show real-time engagement. You can also embed feeds in mobile apps, online communities, internal company portals, or marketing dashboards to boost visibility, interaction, and brand engagement.

What to look for in a social media aggregator

To add Twitter content to your site or TV for continuous display, you need a social media aggregator. Here’s what to look for:

• Supports your favorite social media networks
• Pricing that fits your needs
• Works on smart TVs (if that’s important to you)
• API access
• Automatic and manual approval
• Support for Twitter accounts, mentions, hashtags, geolocation, and timelines

Ready to aggregate your tweets? Get started with Curator today.