With millions of daily users, Instagram is a social media marketing platform you cannot afford to ignore. You can integrate Instagram into your WordPress website in numerous ways. WordPress’ vast plugin ecosystem and broad HTML compatibility for widgets makes it simple for businesses to showcase their Instagram content to their website visitors, an advantage unavailable even in legacy open-source CMS solutions like Drupal. To future-proof their business, many brands are deciding to migrate from Drupal to WordPress so they can easily extend their site’s functionality whenever needed without much hassle. As WordPress provides a lot of Instagram feed widget and plugin options for brands, it is also quite likely that you will find a solution that fits your needs perfectly. In this article, let’s understand the advantages these widgets and plugins bring and delve into the top six Instagram feed widgets.
The benefits of having an Instagram plugin for WordPress
Embedding your Instagram feed into your website can improve aesthetics. But even more, it’s a strategic move that connects your social media content with your broader web presence. A reliable Instagram plugin for WordPress helps you turn social engagement into website visits, and vice versa.
If you’re putting effort into curating great content on Instagram, embedding that content on your WordPress site ensures it reaches a wider audience, especially those who find your brand through Google rather than the app. A wordpress Instagram widget makes your site more dynamic and engaging by automatically updating with your latest posts, saving you the hassle of manual updates.
If that’s not enough, here are some key benefits of using an Instagram plugin for WordPress:
- Showcase your Instagram feed directly on your homepage, blog, or product pages to enhance visual appeal
- Keep your site content fresh and dynamic with real-time syncs from your Instagram profile
- Boost SEO performance by increasing user engagement and time-on-site
- Encourage cross-platform engagement with clickable links that guide visitors to follow your Instagram account
- Customize the look and feel of your embedded instagram feed to match your site’s branding
- Access advanced features like content filtering, hashtag moderation, or carousel displays with more advanced instagram-feed plugins
- Ensure mobile responsiveness across all devices with modern, responsive instagram wordpress plugins
Whether you’re using a free tool or a premium wordpress instagram feed plugin, these integrations give you more control over how your social content is seen, shared, and interacted with.
Tools like Curator.io make this process even easier by offering multi-platform support, seamless WordPress compatibility, and beautiful, embeddable galleries that load fast and look great..
1. Smash Balloon
Smash Balloon, formerly known as Instagram Feed, is a popular WordPress Instagram plugin with an excellent user rating. The plugin is free to use and has over 900,000 active installs. Smash Balloon allows you to display photos from multiple non-private Instagram accounts. You also have the option of creating numerous feeds to use throughout your site. Each of these feeds can show photos from several accounts. It is, therefore, a great way of ensuring your website displays a constant stream of photos from a variety of sources. With this plugin, you get to control how the images are displayed on your site. You can adjust the sizes of your photos and choose the number of images shown at any one time. Visitors to your site can display more content from your featured feed using the optional load more button.
Key features:
- Smash Balloon is fully responsive and mobile friendly. It looks great on any device
- Regular updates ensure that the plugin remains compatible with the latest changes to Instagram
- Easy customization of layout, color, size, and spacing
- You can choose between a beautiful header at the top of your feed and infinite scrolling
- Follow on Instagram button
Pricing:
Introductory pricing ranges from $49/year for one site to $149/year for 10 sites, with advanced features like shoppable feeds and moderation tools. The All Access Bundle offers all pro plugins and unlimited websites for $299/year, ideal for agencies or multi-brand businesses. After the first year the prices double to their regular level.
2. Curator.io
Curator.io works well for multiple social networks including Instagram, Facebook, Twitter, and Pinterest. It is a great option if you want to display content from several social media networks. This feature helps Curator stand out from many other WordPress Instagram feed widgets. The premium version supports:
- Instagram feeds
- Facebook feeds, groups, albums, and events
- Twitter feeds
- Pinterest pins, boards, and latest pins
On top of supporting multiple social accounts, Curator.io also allows you to integrate content from other users’ accounts. The material from these feeds is then displayed in your pages, posts and the sidebar areas of your website.
Key features:
- Mobile responsive content and maximum device compatibility
- Attractive, professional looking galleries
- Numerous customizable options
- Great options with memorable message display
Pricing:
Plans start at $0/month for Curator.io and $49/year for premium WordPress plugins. Curator.io offers real-time updates, unlimited users, and API access. Premium plugin bundles range up to $299/year for unlimited websites, ideal for brands needing advanced layouts, analytics, and multi-platform feeds.
3. 10Web Social Photo Feed
10Web Social Photo Feed, originally called WD Instagram Feed, allows you to display content from your Instagram account on your website. While it’s easy to customize, it does take a little longer to set up due to all the available options. It’s designed to help increase engagement by offering a wide variety of display styles to help grab a visitor’s attention quickly. 10Web Social Photo Feed works well for beginners as it’s not complicated to add to your site. If you need a basic option, this could easily work well for you. It comes in both a free and premium version.
Key features:
- Automatic feed and sync updates
- Customize display style and number of photos in just a few click
- Improves site loading times as data is pulled directly from Instagram versus being stored locally
- Choose what happens if a visitor clicks an image, such as leaving your site or opening a new window
Pricing:
10Web offers plugin bundles starting at $85, which includes 6 months of updates and support for 3 domains. More advanced bundles at $100 and $150 extend domain support, updates, and access to 15+ WordPress plugins and 30+ extensions.
4. WP Instagram Widget
Social Feed Gallery is a highly flexible and user-friendly Instagram plugin for WordPress. It offers seamless integration with both the Gutenberg and Elementor editors. It also allows you to display your Instagram feed as a gallery, carousel, or masonry layout, all with minimal setup. Designed with both simplicity and customization in mind, Social Feed Gallery supports business features like Instagram Stories and tagged posts, as well as visual enhancements like lightboxes, like/comment counts, and full design control over feed presentation.
Key features:
- Native Gutenberg and Elementor blocks for easy visual editing
- Multiple layout options: carousel, gallery, masonry, highlight
- Supports Instagram Stories (Premium) and tagged post feeds
- Lightbox support with customization options
- Responsive design for mobile and tablet compatibility
- Visible Instagram likes and comments for added social proof
- Optimized API usage and caching for fast load times
Pricing:
Social Feed Gallery is available as a free plugin with core functionality. Premium versions unlock business features like Instagram Stories and tagged post feeds. Paid licenses start at around $49/year and vary based on the number of websites and support level.
5. Feed Them Social
Most WordPress Instagram feed widgets only focus on Instagram, but Feed Them Social allows you to work with Instagram, Facebook, Pinterest, Twitter, and YouTube. The only drawback is you only have access to Facebook feeds in the free version. The premium version includes the ability to show feeds from other social platforms as well. You can display your feeds anywhere on your site and customize them to fit your brand perfectly. The premium version allows you to choose refresh rates, auto load and scrolling options. In some ways, it’s similar to Curator, but doesn’t offer a free option for all social networks.
Key features:
- Easily generated shortcodes to add content from all supported networks
- Mobile-friendly design to work on any device
- Customize colors and layouts
- Share buttons available for supported networks
Pricing:
Feed Them Social offers a premium version starting at $50 for a single site. Multi-site licenses are also available: $75 for up to 5 sites, $150 for up to 25 sites, and $199 for unlimited site usage.
6. Instagram Journal
Instagram Journal only offers a premium option, but it’s designed to work seamlessly with WordPress and Instagram to offer an unparalled experience. If you’re a photographer, artist, or other visual professional, you may also want to consider the Instagram Journal WordPress theme which is made to perfectly showcase your images and offer an engaging experience to your visitors. Display photos from your own account and/or a friend’s. You can also filter by hashtag and location. While it only works with Instagram, it’s one of the more powerful WordPress Instagram feed widgets available. It’s easy to install and once you add in your customizations, you’re all set.
Key features:
- Multiple filters to choose exactly what to display and fully leverage everything Instagram has to offer
- Responsive design to display on every device
- Customize gallery size, photo size and much more
- Comes complete with video tutorials to help you get started faster
Pricing:
Instagram Journal is available for $20 with a Regular License (non-commercial use) or $100 with an Extended License (for end products that are sold). Both licenses include 6 months of support and updates, with optional renewal for continued access.
7. Envira Gallery
Envira Gallery is a powerful, professional-grade WordPress gallery plugin trusted by over 150,000 websites. Whether you’re a photographer, designer, or marketer, it provides the tools you need to build stunning photo and video galleries that are fast, secure, and eCommerce-ready. This instagram wordpress plugin alternative even allows direct import from Instagram, enabling you to showcase your social content alongside videos, albums, and image slideshows. With integrations for Elementor, Gutenberg, Adobe Lightroom, and WooCommerce, Envira is a robust solution for both creatives and developers.
Key features:
- Drag-and-drop gallery builder
- Multiple layouts: gallery, albums, slideshows, full-screen, and carousels
- Instagram import and video support (YouTube, Vimeo, Wistia, self-hosted)
- eCommerce and client proofing built-in with WooCommerce integration
- Image protection with watermarking, password access, and right-click prevention
- Built-in SEO options including deep linking and custom metadata
- Optimized for mobile, with fast-loading, responsive galleries
- Adobe Lightroom sync and custom gallery scheduling
- Native compatibility with Elementor, Beaver Builder, and Gutenberg
- Social sharing and commenting features
Pricing:
Envira Gallery offers four premium plans, all currently 50% off for the first year. Pricing starts at $39.50/year for the Basic plan (1 site) and scales to $199.50/year for the Ultra plan (25 sites). Plans include features like WooCommerce integration, Lightroom syncing, and advanced gallery management tools. Renewals are at full price.
Wrapping up
A good Instagram presence is instrumental in encouraging your audience to visit and spend time on your site. This is why it’s so important to integrate Instagram on your site and not just have two separate presences online. While the WordPress Instagram feed widgets mentioned in this article are not an exhaustive list, tools such as Curator.io may be a good choice for your business. With affordable pricing and extensive customization options, it’s good for businesses of all sizes and budgets.
Let us know, what WordPress Instagram widget are you currently using?