Integrating TikTok with Shopify is a powerful way to boost ecommerce sales by tapping into TikTok’s massive, highly engaged audience. From creating TikTok ads to embedding your TikTok feed on your website, there are various ways to streamline your social commerce efforts. These integrations allow you to promote products, track performance, and drive conversions more effectively. Below, we’ve outlined five of the best apps to help you integrate TikTok with your Shopify store and leverage the platform’s potential to grow your business.
We also offer tips for maximizing TikTok sales in 2025 so you can grow your ecommerce revenue faster through Shopify:
What's in this guide:
- 5 ways to integrate TikTok with Shopify
- 10 ideas to boost Shopify sales using TikTok
5 ways to integrate TikTok with Shopify [+ app recommendations]
There are multiple ways to integrate TikTok with Shopify. Keep scrolling for the top methods.
1. TikTok Ads Integration
TikTok Ads allow Shopify merchants to tap into TikTok’s massive audience by promoting products through engaging, native ads. You can create ads directly from your Shopify dashboard and track conversions with the TikTok Pixel for better campaign performance.
? Why it works: TikTok’s hyper-engaged audience loves discovering products through creative content, driving more traffic and conversions.
Best app to power the integration: TikTok Shopify App
The TikTok Shopify App makes it easy to create video ads, sync product catalogs, and manage TikTok Shop orders. With features like 1-click TikTok Pixel integration and ad creation tools, merchants can quickly launch targeted campaigns to boost sales.
How to set up the integration:
- Add the TikTok app to your Shopify account by visiting the Shopify App Store and clicking Add App.
- Connect your TikTok Business account and authorize TikTok to access your Shopify store.
- Sync your product catalog to easily promote products with TikTok ads and TikTok Shop.
- Enable TikTok Pixel with one click to track key events like conversions, add-to-cart, and checkout, optimizing your campaigns for better performance.
2. TikTok Shopping: In-App Shopping Integration
Enable TikTok Shopping to turn your Shopify products into shoppable videos within TikTok’s app. This integration allows users to browse your products directly from TikTok, without leaving the app.
? Why it works: Reduce friction in the buyer journey and capture impulsive buyers.
Best app to power the integration: AfterShip Feed Shopify App
AfterShip Feed for TikTok Shop simplifies Shopify-to-TikTok Shop integration by automatically syncing product listings, prices, and inventory in real-time. It streamlines order fulfillment with centralized management and automates key processes like category mapping and returns. Designed to prevent overselling, it uses customizable pricing rules to protect revenue. Merchants benefit from automated listing updates and efficient return handling via integrations like AfterShip Returns and Happy Returns. Ideal for businesses aiming to boost visibility and sales through TikTok Shop, it ensures compliance with TikTok policies while reducing manual workload. You'll also be happy to know that AfterShip feed supports live shopping with TikTok.
How to set up the integration:
- Install AfterShip Feed. Go to the Shopify App Store, search for AfterShip Feed for TikTok Shop, and click Add App.
- Connect Your Shopify Store. In the AfterShip Feed dashboard, go to Apps > View More Apps, find Shopify, and click Install App.
- Add TikTok as a Sales Channel. After installing, select Add Sales Channel to connect TikTok Shop.
- Complete Onboarding. Follow the onboarding steps in the AfterShip Feed app to sync product listings and inventory automatically.
3. Embed TikTok Feed on Shopify
Add your TikTok feed to your Shopify website using Curator.io to display your latest TikTok videos as social proof.
? Why it works: Showcasing TikTok videos on your website builds trust and engages visitors, increasing conversions.
Best app to power the integration: Curator
Curator is the best app to embed your TikTok feed on Shopify, providing a fully customizable social proof solution. Curator automatically pulls TikTok videos from your account and displays them on your Shopify site in engaging layouts like grids, carousels, or waterfalls. You can choose manual or automatic post approval to control the content showcased on your website. The app also offers customizable templates to match your brand colors and style. With Curator’s no-code embed, it’s easy to boost conversions by showcasing TikTok content that resonates with your audience.
How to set up the integration:
- Sign up for a free Curator.io account. Go to Curator.io and create an account. Log in to the dashboard to start setting up your TikTok feed.
- Create a new feed and connect your TikTok account. In the Curator dashboard, click "Create New Feed," select TikTok as the content source, and connect your TikTok account to pull in your videos.
- Customize your feed's layout and style. Choose a layout option such as Grid, Carousel, or Waterfall. Adjust colors, borders, and fonts to match your Shopify website’s design.
- Moderate your feed. Set the moderation style to either automatic or manual approval to control which TikTok videos appear on your website.
- Copy the HTML embed code and paste it into Shopify. Once your feed is ready, click "Get Code" in Curator. Copy the HTML code and add it to your Shopify theme by pasting it into your desired section (e.g., footer or homepage).
This will embed your TikTok feed directly into your Shopify store.
4. TikTok Pixel: Track Conversions
Add the TikTok Pixel to your Shopify store to track user behavior and optimize your TikTok campaigns.
? Why it works: Gain valuable insights into how TikTok users interact with your store, allowing you to improve ad targeting and boost conversions.
Best app to power the integration: PixelPro Shopify App
PixelPro for TikTok Pixel helps Shopify store owners seamlessly integrate and manage TikTok Pixel tracking for better ad performance and optimization. The app enables you to track key events like Add to Cart, Complete Payment, and Initiate Checkout, offering valuable data to optimize TikTok campaigns. With features like multi-pixel support, enhanced tracking, and attribution reporting, it ensures accurate conversion tracking. PixelPro also provides campaign reporting and product analytics, allowing merchants to make data-driven ad decisions. Ideal for stores running TikTok ads, it simplifies setup and boosts conversion rates through advanced insights.
How to set up the integration:
- Install the TikTok App on Shopify. Go to the Shopify App Store, search for TikTok, and click Add App.
- Activate TikTok Pixel through PixelPro. In the Apps section of Shopify, open PixelPro, select TikTok Pixel, and follow the setup instructions.
- Connect Your TikTok Business Account. Authorize your TikTok Business account to sync with your Shopify store.
- Choose Events to Track. Select key events like Add to Cart, Complete Payment, and Initiate Checkout to capture valuable data.
- Turn on Advanced Matching. Enable Advanced Matching to improve ad targeting and retargeting performance using hashed customer data.
5. TikTok Influencer Marketing: UGC Campaigns
Partner with TikTok creators to promote your Shopify products through authentic content. UGC (user-generated content) feels more genuine and resonates with TikTok’s audience.
? Why it works: Influencers create content that fits TikTok’s unique culture and reaches niche audiences.
Best app to power the integration: Sauce Shopify App
Sauce is an all-in-one platform for managing influencer partnerships and user-generated content (UGC) to boost Shopify sales. With Sauce, you can easily turn TikTok videos and Instagram posts into shoppable galleries, creating a more engaging shopping experience. The app simplifies influencer collaborations by helping you discover TikTok creators and track performance with real-time analytics. It also allows you to showcase UGC on product pages and customize galleries to match your brand. Sauce's video commerce feature maximizes conversions through authentic content from trusted influencers.
How to set up the integration:
- Install Sauce. Go to your Shopify admin, search for Sauce: Instagram, TikTok & UGC, and click Add App to install it.
- Connect Your TikTok Account. In the Sauce dashboard, connect your TikTok account to start discovering influencers and managing UGC.
- Create Shoppable Galleries. Turn influencer content into shoppable galleries on product pages to drive engagement and conversions.
- Track Influencer Performance. Use real-time analytics to monitor UGC performance and sales generated by influencers.
- Customize Content Display. Easily adjust galleries to match your website’s design and optimize user experience.
10 ideas to boost Shopify sales using TikTok
TikTok is one of the fastest-growing platforms for ecommerce, making it a goldmine for Shopify store owners. Here are 10 creative ideas to help you drive more Shopify sales using TikTok!
1. TikTok live shopping: real-time sales
TikTok Live Shopping allows you to showcase your Shopify products during a live stream and let viewers buy directly through TikTok. Real-time interaction creates a sense of urgency, encouraging viewers to act quickly and make purchases. Announce your live sessions on TikTok Stories to build excitement. Use TikTok’s pinned products feature to highlight products during the stream. Offer exclusive deals for viewers to increase conversions.
Tips:
- Announce your live sessions on TikTok Stories to build excitement.
- Use TikTok’s pinned products feature to highlight products during the stream.
- Offer exclusive deals for viewers to increase conversions.
2. Shoppable TikTok video ads
Shoppable TikTok video ads are native TikTok ads that link directly to product pages on your Shopify store. These ads blend seamlessly into users' feeds, making them feel less intrusive and more engaging. Keep your videos short, engaging, and fun. Use text overlays and TikTok trends to capture attention. Showcase your product in action to build trust.
Tips for high-performing ads:
- Keep your videos short, engaging, and fun.
- Use text overlays and TikTok trends to capture attention.
- Showcase your product in action to build trust.
3. TikTok retargeting campaigns
TikTok retargeting ads help you reach users who have interacted with your Shopify store but didn’t make a purchase. Retargeting helps you recapture lost customers by reminding them of products they showed interest in. Retarget users who added products to their cart but didn’t complete the checkout, viewed product pages without purchasing, or engaged with your TikTok profile but haven’t visited your store.
Retarget users who:
- Added products to their cart but didn’t complete the checkout.
- Viewed product pages without purchasing.
- Engaged with your TikTok profile but haven’t visited your store.
4. TikTok ads: dynamic product ads (DPAs)
Dynamic product ads automatically show personalized product recommendations to TikTok users based on their browsing behavior. Personalized recommendations increase the likelihood of conversions by showing users products they are already interested in. Run TopView ads that appear as the first video users see, in-feed ads that appear in the For You feed, or branded effects like filters and AR experiences to engage users.
Types of TikTok ads you can run:
- TopView ads – the first video users see when they open TikTok.
- In-feed ads – appear in the “For You” feed.
- Branded effects – filters and AR experiences to engage users.
5. Influencer collaborations & UGC campaigns
Partnering with TikTok influencers helps promote your products through authentic, user-generated content. Influencers know how to create content that resonates with TikTok’s audience and builds trust with their followers. Use Shopify Collabs to find influencers. Provide influencers with exclusive discount codes to share with their audience. Encourage influencers to run giveaways to generate excitement.
Tips:
- Use Shopify Collabs to find influencers.
- Provide influencers with exclusive discount codes to share with their audience.
- Encourage influencers to run giveaways to generate excitement.
6. TikTok challenges for brand engagement
Launching a branded TikTok challenge encourages users to create content featuring your products, increasing brand visibility and driving traffic to your Shopify store. Create a unique hashtag for your challenge. Offer a prize or discount to encourage participation. Promote the challenge using TikTok ads and influencers to maximize its reach.
Tips:
- Create a unique hashtag for your challenge.
- Offer a prize or discount to encourage participation.
- Promote the challenge using TikTok ads and influencers.
7. TikTok sounds to build your brand
Creating a custom sound or jingle for your brand encourages users to incorporate it into their TikTok videos. TikTok sounds are a key part of viral trends, and a catchy sound associated with your brand can increase awareness and recognition. Keep the sound short and catchy. Add a call to action in your sound to encourage users to visit your Shopify store. Collaborate with influencers to spread the sound.
Tips:
- Keep the sound short and catchy.
- Add a call to action in your sound to encourage users to visit your Shopify store.
- Collaborate with influencers to spread the sound.
8. Run limited-time TikTok offers
Announce exclusive discounts or limited-time offers on TikTok to drive urgency and boost sales. TikTok users love exclusive deals, and FOMO (fear of missing out) can drive impulse purchases. Use TikTok Stories and Live sessions to announce deals. Include a countdown timer to build urgency. Promote your offer with shoppable TikTok ads to maximize conversions.
Tips:
- Use TikTok Stories and Live sessions to announce deals.
- Include a countdown timer to build urgency.
- Promote your offer with shoppable TikTok ads.
9. Show behind-the-scenes content
Sharing behind-the-scenes videos of how your products are made, packed, or shipped helps build trust with your audience. TikTok users appreciate authentic, raw content that gives them a peek behind the curtain. Ideas for behind-the-scenes content include packing orders and writing thank-you notes, showing the product creation or manufacturing process, or sharing a day-in-the-life of your business journey.
Ideas for behind-the-scenes content:
- Packing orders and writing thank-you notes.
- Product creation or manufacturing process.
- Day-in-the-life of your business owner journey.
10. Leverage TikTok trends for product demos
Using TikTok trends to create product demonstration videos can help your content resonate with TikTok’s audience. Participating in trends increases your content’s visibility and can lead to viral success. Jump on trends early to maximize visibility. Add your own twist to make the trend relevant to your product. Use trending hashtags to boost your content’s reach.
Tips:
- Jump on trends early to maximize visibility.
- Add your own twist to make the trend relevant to your product.
- Use trending hashtags to boost reach
Add your TikTok feed to your Shopify website with Curator.