The 10 Best Upfluence Alternatives for Small Businesses

Upfluence has earned its reputation as one of the top influencer marketing platforms, and for good reason. With its AI-powered Creator Marketplace, brands can discover the perfect influencers who already love their products. They can also launch campaigns in hours, automate payments, and track ROI, all from a single, data-driven dashboard. 

But while Upfluence makes influencer marketing seamless, it’s not the only tool out there. In this article, we explore ten of the best Upfluence alternatives for connecting with audiences through authentic, engaging content.

What to look for in an Upfluence alternative

Finding the right influencer marketing platform can make or break your campaigns. If you’re exploring alternatives to Upfluence, it’s important to know what features and capabilities will truly help your brand connect with the right creators and drive results. Here’s what to look for:

• User-friendliness: The platform should be easy to navigate and use, especially when sourcing authentic content. A simple interface allows your team to quickly get your desired content for achieving your brand’s goals.
• Integration capabilities: Check if the tool connects with your existing marketing stack, including CRM systems, social media channels, e-commerce platforms, and analytics tools. Integrations streamline workflows, reduce manual work, and make tracking ROI much simpler.
• Pricing and scalability: Consider both your current budget and future growth. Look for platforms with flexible pricing that can scale from small campaigns to enterprise-level programs. Transparency is key, so avoid tools with hidden fees or confusing billing models.
• User experience and support: A smooth user experience combined with reliable customer support, tutorials, and onboarding services makes adoption easier and ensures your team can fully leverage the platform’s capabilities.
• Analytics and reporting: Robust analytics tools simplify tracking the success or effectiveness of your campaign. That way, you can easily identify what’s working and what needs tweaking for better results.

Why switch to an Upfluence competitor?

Even though Upfluence is a powerful influencer marketing platform, there are several reasons brands might consider alternatives. Here’s why switching could make sense:

1. Cost efficiency: Some Upfluence competitors offer similar features at lower prices or more flexible pricing tiers, making them ideal for small businesses or startups looking to scale campaigns without breaking the bank.
2. Better user experience: Not every platform is equally intuitive. If Upfluence feels complex for your team, some competitors offer cleaner, more user-friendly interfaces, making it faster and easier to onboard team members and manage campaigns efficiently.
3. Advanced content curation: Platforms like Curator focus heavily on aggregating user-generated content. This helps brands showcase authentic content from multiple social channels, which is something Upfluence doesn’t emphasize as much.
4. Enhanced integration options: Some Upfluence alternatives offer deeper integrations with e-commerce platforms, CRM systems, analytics tools, and social media channels, enabling more seamless workflows and accurate ROI tracking.
5. Flexibility: Some competitors offer more customizable workflows, automated features, or campaign structures that adapt better to your business size and growth plans.

The 10 most popular Upfluence competitors

Check out the best Upfluence alternatives for influencer and UGC campaigns.

1. Curator

Instead of relying solely on social media influencers, brands can use Curator as a simpler alternative to Upfluence. Curator makes it easy to gather and showcase real user-generated content from actual customers, all over social media. Such content makes your brand feel more authentic without depending on sponsored posts. 

The platform’s user-friendly interface lets you schedule, display, and manage content without the usual headaches. Also, unlike Upfluence, which focuses on finding influencers, Curator focuses on curating content your audience actually connects with. It’s a straightforward way to boost engagement, build trust, and keep your brand looking active and real online.

Core features 

• User-generated content aggregation
• Content curation and display
• Scheduling and automation
• Content filter and moderation tools
• Analytics and reporting
• Customizable widgets and feeds

Pros and cons

Curator is great for highlighting real user-generated content with an easy-to-use interface, so your campaigns feel authentic and engaging. On the flip side, it doesn’t offer all the influencer management tools Upfluence does. But it does make content curation simple, helping brands showcase real experiences that truly connect with their audience.

Pricing

Curator offers four plans: Free ($0) for basic use, Professional ($25/month) with faster updates and more views, Business ($59/month) for unlimited sources and views, and Event ($200/month) with real-time updates.

Ratings

4.6 stars on G2

2. HypeAuditor

HypeAuditor is an influencer marketing platform that helps brands discover, vet, and manage creators across Instagram, TikTok, YouTube, X, and Twitch. Unlike Upfluence, it emphasizes audience quality and fraud detection, meaning it checks whether an influencer’s followers are real, engaged, and relevant, and flags fake accounts or bots. This ensures brands reach authentic audiences and get meaningful engagement.

In short, compared to Upfluence, HypeAuditor leans more into detailed, data-driven insights to help brands confidently pick the perfect influencers for their goals.

Core features 

• Influencer discovery, analytics, and audience quality reports
• Fraud detection and bot identification
• Campaign management and tracking
• Influencer outreach and relationship management
• Competitor and market analysis

Pros and cons

HypeAuditor excels at verifying influencer authenticity, analyzing audience quality, and detecting fake followers, giving brands confidence in engagement. On the downside, using this Upfluence alternative can feel more complex because of its data-heavy interface and the depth of analytics.

Pricing

HypeAuditor offers a free demo, after which you can request for a custom quote.

Ratings

4.6 stars on G2

4.8 stars on Capterra

3. Sprout Social 

Sprout Social is a strong Upfluence competitor because it does more than just manage influencers. You can plan posts, engage with followers, track performance, and spot trends all in one place. Its AI tools make content creation and customer replies faster, helping teams stay consistent and connected across every channel.

Unlike Upfluence, which focuses mainly on influencer discovery and partnerships, Sprout is built for ongoing brand management. It’s ideal for teams that want deeper insights into audience behavior and a more unified approach to social growth.

Core features 

• Content planning and scheduling
• Social media engagement and inbox management
• AI-assisted content creation and replies
• Advanced analytics and performance reporting
• Trend discovery and social listening

Pros and cons

Sprout Social’s biggest strengths are its intuitive interface, strong scheduling tools, and excellent customer support. Users love its team collaboration, cross-platform posting, and detailed analytics. However, it can feel pricey for small teams, and some find its reporting complex or limited in demographic depth. Paid ad integration and customization could also be smoother.

Pricing

Sprout Social’s pricing starts at $199 per user/month for the Standard plan, $299 for Professional, $399 for Advanced (when billed annually).

Ratings

4.4 stars on G2

4.4 stars on Capterra

4. Influencity

You can think of Influencity as an Upfluence competitor built for teams that want everything in one place. It helps you find the right influencers from a massive 200M+ creator pool, manage relationships, run campaigns, and even handle payments. Plus, it goes beyond influencer marketing with built-in social media scheduling, analytics, and listening features, so you can plan, post, and track results from the same dashboard.

Core features 

• AI-powered audience and performance analysis for more precise matching
• Social listening for tracking mentions, hashtags, and trends
• Fully automated influencer payments in multiple currencies
• Real-time, customizable campaign reporting dashboards
• Competitor and brand monitoring tools

Pros and cons

Influencity wins praise for its huge influencer database, detailed analytics, and easy-to-use interface that streamlines campaign management. Users love its strong filtering, reporting, and customer support. However, some find it a bit complex at first, with slow loading times, occasional navigation issues, and limited automation for tracking stories or post URLs.

Pricing

Plans start around $198/month, offering scalable tools for influencer discovery, analytics, and campaign management, with higher tiers adding advanced features.

Ratings

4.6 stars on G2

4.2 stars on Capterra

5. Aspire

This platform makes influencer marketing feel effortless. It helps brands connect with creators, ambassadors, and affiliates by combining smart automation with genuine relationship-building. 

You can manage everything in one place, from sending products to running campaigns and tracking results. It also turns user-generated content into high-performing ads that actually drive sales. 

But what really makes Aspire special is how easy it is to scale big campaigns without losing that personal touch. And if you ever need extra help, their in-house agency can handle it all for you.

Core features 

• Inbound and outbound influencer discovery
• Automated campaign workflows
• UGC-to-ad integration
• Comprehensive ROI tracking
• Agency services option

Pros and cons

As an Upfluence alternative, Aspire shines for its streamlined influencer management, intuitive setup, and strong support, helping brands scale campaigns efficiently. Users love its automation, product catalog, and seamless Shopify integration. However, occasional technical glitches, rising costs, and frequent platform updates can be minor hurdles for teams managing multiple campaigns.

Pricing

Aspire’s pricing is available only through a custom quote, tailored to each brand’s size, goals, and campaign needs.

Ratings

4.6 stars on G2

3.2 stars on Capterra

6. Bazaarvoice

Compared to Upfluence, Bazaarvoice takes a different route, which is all about amplifying real customer voices instead of influencers. While Upfluence focuses on managing influencer partnerships, Bazaarvoice focuses on everyday shopper reviews, photos, and videos. It turns this authentic content into powerful marketing tools that boost trust and conversions across eCommerce platforms.

Core features 

• Ratings and reviews management
• Social commerce and shoppable UGC
• Product sampling programs
• Retail syndication network
• AI-driven contextual commerce and insights

Pros and cons

Bazaarvoice earns praise for its powerful review management, vast retail syndication network, and ability to boost trust through authentic customer content. Users appreciate its helpful support and measurable impact on sales. However, some find it expensive, confusing to navigate, and frustrating to deal with due to rigid contracts and inconsistent customer service quality.

Pricing

You can get a custom quote tailored to your brand’s size, goals, and campaign needs.

Ratings

4.2 stars on G2

4.3 stars on Capterra

7. Modash

As an Upfluence alternative, Modash makes influencer marketing less complicated. Instead of juggling spreadsheets, email chains, and separate affiliate tools, everything lives in one clean, connected workspace. You can discover influencers, check audience data, track performance, and even send products without leaving the platform.

Also, compared to Upfluence’s more enterprise-style setup, Modash feels faster, friendlier, and built for action. You can bulk email creators, auto-track posts, and manage affiliate links or codes in seconds. It’s especially handy if you’re on Shopify or running large micro-influencer campaigns where speed and visibility really matter.

Core features 

• AI-powered creator discovery and filtering
• Influencer performance and audience analytics
• Bulk and automated influencer outreach emails
• Automatic content and campaign performance monitoring

Pros and cons

Top selling points include Modash’s intuitive design, powerful filters, and all-in-one workflow that saves tons of time. Users also love its responsive support and constant updates. However, it’s not perfect, with some complaints about minor bugs, occasional lag, and limited reporting polish.

Pricing

Modash offers public plans starting around $199 to $599/month for Essentials and Performance tiers. 

Ratings

4.9 stars on G2

4.9 stars on Capterra

8. CreatorIQ

You use CreatorIQ to manage every part of your creator marketing in one place. With it, you can discover safe, relevant creators faster with AI recommendations, centralize campaigns, track performance, and integrate with your existing tools. These features make leveraging influencer marketing smarter, safer, and effortlessly scalable.

Core features 

• AI-powered creator discovery
• Unified campaign and creator management
• Advanced analytics and competitive benchmarking
• Enterprise-grade integrations and workflows
• Global collaboration and data security

Pros and cons

CreatorIQ offers an intuitive dashboard, detailed creator analytics, and exceptional customer support that quickly resolves issues. However, occasional payment errors and delayed updates can interrupt an otherwise seamless workflow.

Pricing

You have to fill a contact form to request pricing.

Ratings

4.6 stars on G2

4.5 stars on Capterra

9. Birdeye

Birdeye uses AI-powered agents to manage your brand’s online presence across reviews, social media, listings, and search. In other words, it automatically takes care of how your brand shows up online by gathering reviews, posting updates, refreshing listings, and improving search visibility.

Core features 

• AI-powered review and reputation management
• Social media scheduling and engagement
• Automated business listings updates
• Competitor benchmarking and tracking

Pros and cons

Birdeye’s biggest strengths are its AI automation, multi-location support, and easy reputation management that saves tons of time. However, it can be pricey for smaller teams.

Pricing

You can ask for a custom quote.

Ratings

4.7 stars on G2

10. Hypefy

Hypefy solves some of the biggest headaches in influencer marketing, like endless influencer searches, manual campaign setup, and messy reporting. With its AI, you can enjoy automated influencer matching, effortless campaign management, and real-time performance tracking.

Core features 

• AI-powered influencer discovery
• Automated campaign creation and management
• Real-time performance tracking and analytics
• Content review and approval workflow

Pros and cons

Hypefy earns praise for its intuitive design, helpful support team, and ability to easily launch campaigns in any market, regardless of language or region. However, since it’s relatively new, it may lack some of the advanced integrations or analytics depth of more established platforms.

Pricing

Hypefy charges no monthly or annual fees, letting you pay per campaign with all features included, so you only invest when your influencer marketing actually delivers results.

Ratings

4.2 stars on G2

5.0 stars on Capterra