Customers’ experiences and reviews provide an exceptional marketing solution. In fact, studies have shown that 93% of internet users have made purchasing decisions based upon reviews.
While the reviews themselves are important, how they are presented also plays a big role in their effectiveness.
Creating elegant displays of positive testimonials, customer success stories, and other user generated content (UGC) that promotes your product or brand is a great way to engage your audience and enhance the purchasing experience.
A wall of love is one of those ways to create that elegant display. And what better way to start your own than through a review of some great examples of what others have done.
In this guide, we look at several wall of love examples and what makes them intriguing and well designed. The hope is to give you the inspiration and motivation to build your own and showcase what people love about your brand and product.
What is a wall of love (no not the Paris version)?
A wall of love is a section on a website dedicated to showcasing customer testimonials, positive reviews, and social media shoutouts. Unlike the Paris Wall of Love, which is a physical mural celebrating romance, this digital version highlights the love and appreciation your customers have for your brand. It serves as a powerful tool for building trust and credibility by featuring real, authentic feedback from your satisfied clients.
The benefits of adding a wall of love to your website
Adding a wall of love to your website is more than just showcasing customer testimonials; it’s about building a stronger connection with your audience. This powerful tool can enhance your brand’s credibility and create a more engaging experience for visitors. By featuring genuine feedback and positive experiences, you create a sense of community and trust that can drive customer loyalty and attract new clients. Here are some of the key benefits:
- Build trust through customer experiences
- Improve relationships with existing customers
- Engaging previous customers promotes repeat business
- Create a community experience around your brand
- Improve your business profile
- Increase conversion rates by leveraging social proof
- Enhance your brand’s online presence
- Provide potential customers with relatable success stories
This approach not only enhances the user experience but also contributes to a more dynamic and interactive website. This in turn leads to increased customer satisfaction and business growth.
19 wall of love examples to inspire your own
Are you ready to have your own testimonial wall? Here are some examples for inspiration.
1. Buffer's social love wall
Buffer's wall of love stands out by displaying the concise benefits stated by its users. The design is clean and clearly portrays the benefits the brand provides. Each post includes the user’s handle which makes it feel personal and authentic. Buffer also ensures that the testimonials cover various aspects of their service.
Key takeaways:
- Scrolling carousel display creates a dynamic experience
- User handles add a personal touch
- Testimonials highlight different aspects of the product
- Clean, minimalist design
2. Notion’s user stories
Utilizing their testimonials to highlight how different individuals and teams use the platform, Notion’s wall of love features a diverse collection of user stories. The stories are accompanied by visuals that showcase the customizability of Notion’s templates and layouts. Each testimonial emphasizes how Notion has improved productivity and organization for its users. They also include quotes from CEOs and managers of major brands which adds to their authority.
Key takeaways:
- Diverse range of use cases highlighted
- Emphasis on customizability and productivity
- Visuals that showcase Notion’s unique layouts
- Positive quotes from executives of major brands
3. Dribble’s wall of love
Dribbble showcases a wall of love that features testimonials from designers and companies praising the platform's impact on their creative journeys. The page highlights various success stories. These stories emphasize how Dribbble has helped users connect with clients, share their work, and gain recognition in the design community. The layout of the testimonials is simple yet visually engaging. This makes it easy for visitors to see the value of joining the Dribbble community.
Key takeaways:
- Highlights success stories from designers and companies
- Emphasizes connections made through the platform
- Visually engaging layout that showcases user experiences
- Focuses on the benefits of gaining recognition in the design community
- Builds credibility through authentic user testimonials
4. Zapier's testimonial quotes
Zapier keeps their wall of love simple and short with impactful quotes from users. Each testimonial is accompanied by the user’s name and handle, adding credibility. The layout is straightforward, ensuring the focus remains on the customer feedback. The continuous scrolling feature also keeps you engaged with the testimonials as they drift by.
Key takeaways:
- Short, impactful quotes keep it concise
- User names and handles add credibility
- Simple layout that emphasizes testimonials
- Continuous scrolling carousel format engages visitors
5. Shopify's success stories
Shopify’s wall of love features extensive case studies from successful businesses using their platform. The case studies are detailed, including both written and video content, and they often highlight how Shopify has helped these businesses grow.
Key takeaways:
- Detailed case studies offer comprehensive insights
- Combination of written and video content
- Focus on business growth and success
6. Relume’s community love page
Relume’s wall of love reviews utilizes a simple waterfall format to showcase heartfelt testimonials from their community of designers and developers. The page combines X and YouTube messages and links to share the customer success stories around the platform’s support in creating websites faster and more efficiently. The page highlights various success stories, featuring feedback from users who have integrated Relume’s library into their workflow. The testimonials emphasize how Relume has enhanced productivity, creativity, and collaboration within the web design community.
Key takeaways:
- Highlights success stories from designers and developers
- Emphasizes increased productivity and efficiency
- Focus on how the platform enhances creativity and collaboration
- Authentic testimonials from a passionate user base
- Builds a strong sense of community and shared success
- Elegant waterfall design format
7. Buy Me a Coffee’s wall of love
Combining TikTok, X, and YouTube, Buy Me a Coffee fills their wall of love with reviews and testimonials from creators and supporters alike. The page features a mix of written reviews and video testimonials, highlighting how the platform has helped creators receive support from their audiences. The wall of love is simple yet effective. It showcases the genuine appreciation and positive experiences of both creators and supporters.
Key takeaways:
- Features a mix of written reviews and videos
- Highlights the platform's impact on creator support
- Simple, straightforward design focused on testimonials
- Emphasizes the mutual appreciation between creators and supporters
- Builds trust through authentic user feedback
- Clickable carousel format allows you to flow through the reviews at your own pace
8. Intercom's customer shoutouts
Intercom’s wall of love showcases in-depth case studies from companies that have seen significant improvements using their platform. They also include a scrolling two row carousel social media feed highlighting what the users are saying. The stories are backed by data and the posts include a lot of linked reviews. This results in an incredible level of authority and trust.
Key takeaways:
- Data-driven case studies provide measurable results
- In-depth storytelling offers detailed insights
- Focus on tangible improvements for businesses
- Eye catching two-row, reverse scrolling carousel social feed
9. Asana's wall of love
With a focus on customer stories, Asana’s wall of love highlights testimonials from a wide range of industries. They showcase how different teams use their tool for project management. The testimonials are diverse, and the page includes a search function that makes it easy for visitors to find relevant stories. They also categorize their case studies by features such as industry and company size so visitors can connect to stories that are relevant and transition to customers.
Key takeaways:
- Diverse range of industries represented
- Search function for easy navigation
- Focus on team collaboration and project management
- Over 140 customer stories
10. Agorapulse’s happy customers
Agorapulse features a wall of love that showcases testimonials and case studies from businesses that have successfully leveraged their social media management tools. The page includes stories from a variety of industries. These stories highlight how Agorapulse has streamlined social media workflows, improved engagement, and provided valuable analytics. Many of the testimonials are accompanied by specific results which helps demonstrate the platform's tangible impact on business growth.
Key takeaways:
- Showcases a diverse range of industries using the platform
- Highlights improvements in social media workflows and engagement
- Emphasizes tangible results with specific case studies
- Focus on the impact of analytics and performance tracking
- Builds credibility through detailed success stories
- Interactive page supports engagement
11. Basecamp's love letters
When they asked their customers “What changed for the better…,” Basecamp received thousands of responses. So they made a wall of love filled with these “love letters” from customers who appreciate the simplicity and effectiveness of their project management tool. The page is a very simple format, but impresses as you continue to scroll and scroll through all of the positive feedback.
Key takeaways:
- Simple format with highlighted text exemplifies the positive message
- Focus on simplicity and effectiveness
- Quirky, fun design
- Easy to connect with and find value
12. Mixpanel’s testimonial wall
Mixpanel utilizes X mentions, testimonial quotes, and industry specific case studies into their wall of love. The customer stories are from a variety of companies that have used their analytics platform to drive data-driven decision-making. The page highlights the diversity of businesses that have leveraged Mixpanel to understand user behavior, optimize product features, and boost customer engagement. The testimonials are backed by real-world results, showcasing the platform’s ability to deliver actionable insights that lead to growth and innovation.
Key takeaways:
- Focuses on data-driven decision-making and user behavior insights
- Highlights diverse use cases across various industries
- Emphasizes the optimization of product features and customer engagement
- Scrolling carousel social feed creates engaging content
- Real-world results provide tangible evidence of success
- Builds credibility through detailed and impactful customer stories
13. Miro's customer stories
Miro has combined quotes, video testimonials, and use cases into a full wall of love. They showcase stories from teams that use their digital whiteboard for collaboration and innovation. The testimonials highlight specific use cases, showing how Miro enhances team productivity and creativity.
Key takeaways:
- Focus on collaboration and innovation
- Highlights specific use cases
- Emphasis on team productivity and creativity
14. Bonsai’s reviews page
The reviews page on Bonsai’s platform presents user testimonials in a clean, minimalist design that aligns with the brand’s professional aesthetic. The layout is simple and easy to navigate. Each review is prominently displayed to ensure clarity and readability. The page uses subtle color accents and ample white space to create a focused and user-friendly experience. This makes it easy for visitors to quickly grasp the value of the platform.
Key takeaways:
- Clean, minimalist design that aligns with the brand’s aesthetic
- Simple, easy-to-navigate layout
- Prominent display of each review for clarity and readability
- Subtle color accents complement the overall design
- Effective use of white space to enhance focus and usability
15. OpenVC’s wall of love
OpenVC’s wall of love features a collection of testimonials from startup founders and investors. These testimonials are pulled from X, Pinterest, and LinkedIn and presented in a clean and modern waterfall design format. The page is organized to allow easy navigation, with testimonials displayed in a visually appealing format. The layout highlights key quotes and includes a call to action to get their users posting about them.
Key takeaways:
- Clean and modern design with a waterfall layout
- Easy navigation and well-organized
- Visually appealing presentation of testimonials
- Professional yet approachable page design
16. Zendesk’s customer stories page
The customer stories page of Zendesk showcases testimonials and case studies in an organized, scrollable layout. The format makes it easy for visitors to browse through different success stories and find the content that resonates with them. The page uses easy filtering to help visitors find relevant case studies. Each customer story is presented in a dedicated section that stands out through bold headings and vibrant visuals. The design is both professional and user-friendly.
Key takeaways:
- Visually organized, scrollable layout for easy browsing
- Dedicated sections for each customer story with bold headings
- Effective use of images alongside text for visual appeal
- Professional and user-friendly design
- Engaging presentation
17. 99designs reviews and rating
99designs’ testimonials page presents customer feedback in a visually striking, list-style format. Visitors can easily navigate and filter through different testimonials. The design features large, bold typography and vibrant images that draw attention to each client’s experience. Displaying the high rating with high quality customer testimonial video is a compelling way to engage visitors and demonstrate the value of the company.
Key takeaways:
- List-style format for easy navigation through testimonials
- Bold typography enhances visual appeal
- Dynamic and engaging presentation of customer feedback
- Visually striking design that captures attention
18. Postmark’s love reviews
Utilizing their reviews, Postmark features their customer support in quote captions. The positive feedback is effectively highlighted in these customer testimonials. Each testimonial is presented in a simple card style that makes it easy to read and navigate. The testimonials are a mix of short quotes and longer feedback with several links to customer success stories. Their wall of love provides a well-rounded view of customer satisfaction. The use of consistent typography and subtle color accents helps maintain a professional look while keeping the focus on the content.
Key takeaways:
- Clean and straightforward design with a semi-waterfall format
- Simple card style presentation for easy readability
- Mix of short quotes and longer, detailed testimonials
- Consistent typography for a professional appearance
- Subtle color accents that enhance the overall design
19. Hotjar’s customer love
Hotjar’s customer love page presents compelling video testimonials. The layout is a visually engaging overlapped mosaic--style that captures attention immediately. The design is vibrant and dynamic, with testimonials displayed as quotes and short videos. This approach keeps the page lively and interactive, and encourages visitors to explore different customer stories.
Key takeaways:
- Mosaic-style layout that captures attention
- Includes a mix of quotes and short videos
- Bold colors that enhance visual appeal
- Eclectic approach keeps the page lively and interactive
How to add a wall of love to your website
Now that you’ve got your creative juices flowing, here's how to set up your own wall of love.
Step 1. Select a free content aggregator
The first step in creating your own wall of love is to sign up for a content aggregator. The aggregator is how you will pull all those positive testimonials from social media. You’ll want to be able to moderate the content that shows up, so make sure you select an aggregator that allows you to moderate the content both manually and automatically.
With Curator you can aggregate up to three sources of content for free—which is more than enough to get your wall love up and running. And, since our aggregator integrates with all the major social platforms, including X (formerly Twitter), TikTok, Instagram, YouTube, Slack, Facebook, LinkedIn, and more, you’ll be able to pull the right content to fill your wall.
If you are wanting to add more than three sources don’t stress. Our incredibly affordable plans are always available and upgrading your account is super easy.
Step 2. Pull content
Once your account is set up, the next step is to pull content. This process is dependent on the aggregator you choose. Going with Curator keeps this process as simple as possible. You click “Create new feed”, name it, and decide the moderation style (“Approved” or “Needs approval”). From here you just follow the prompts to get your content and aggregator connected.
Since you are creating a wall of love, we recommend that you choose the “Needs approval” moderation style. This will require you to review and approve new content before it appears on your wall. That way you can vet the testimonials and ensure your wall's message stays on track.
Also, there are several types of content you can pull beyond your own accounts—such as hashtags and mentions. While it is ultimately dependent on what the social platform allows, this can accelerate your collection of positive feedback for your brand.
For example, pulling content from Instagram can be done by hashtags or mentions. And, you can create feeds that pull from multiple sources so your wall of love is not platform dependent.
Step 3. Choose the style of your wall
The next step is to choose the style of your wall. To do this click on “Style/publish feed.” You’ll have the option to completely customize your feed through the incorporated editing features, or by using your own custom CSS. Or, you can simply use one of our templates (that’s the option we recommend, but it’s totally up to you).
We recommend the “Grid”, or “Mosaic” format for wall of love photos. For wall of love testimonials, the “Waterfall” template is a great choice. Of course, the decision is yours so find the style that best fits your brand.
Also note that the templates are customizable as well so you can really get the look you are going for without having to start from scratch.
Step 4. Integrate your wall of love onto your website
The process of integrating your wall of love into your website is a simple copy paste procedure. Once you are finished styling your feed (Step 3 above), click on “Get code.” This will bring up the HTML code you’ll need to embed.
Copy the code to your clipboard, head over to your website, and embed the code where you want your wall of love to appear. If you are using Wordpress, you can also use our official Wordpress plugin as well.
Step 5. Moderate content
Congratulations! Your wall of love is up and running.
Remember that you’ll need to moderate your content. We recommend adding a regular scheduled time in your weekly calendar to log into Curator and go through the new posts. That way your wall of love can stay up to date.