One of the best routes to achieve this is by taking advantage of the free resources offered online. Reading ecommerce blogs is your ticket to improving your business knowledge, understanding how to build brand awareness, and learning the tips for the optimal inventory forecasting methods.
This article takes a look at the ten ecommerce blogs that will help you grow your online store enterprise.
Let’s dive in.
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What is an ecommerce blog?
An ecommerce blog focuses on the world of ecommerce. Tackling topics like how to improve website conversion rates and digital marketing strategies to drive more traffic, an ecommerce blog can be a wealth of information.
Online selling platform blogs
The following examples are blogs run by selling platforms and specific sales channels. You’ll certainly find an element of platform-specific bias, but chances are, you’ll be using one of these technologies, so they’re worth checking out.
1. BigCommerce Blog
As one of the top ecommerce platforms, BigCommerce helps online enterprises of every size sell and grow.
BigCommerce has provided a helpful and easy to spot search feature, together with categorisation, to enable you to find specific content.
Blog categories include:
How to sell online
This website also includes a table of contents tailored to improving the user experience.
BigCommerce features their own original research together with input from industry experts, such as how to increase subscribers using a mass email service. The result is a superb mix of insights and actionable information.
2. WooCommerce Blog
This platform-owned blog delivers ecommerce inspiration by the bucketload. Exploring common ecommerce topics like logistics, customer retention, and the basics behind WooCommerce, you’ll certainly find helpful takeaways here.
Targeting WooCommerce users, their blog categories cover:
Shopify’s blog is ideal for you if you’re after actionable tips at the beginning of your ecommerce journey. Learn the basics of running an online store, together with relevant software, and the latest business trends.
Growing brands can explore content covering subjects on:
This platform’s blog shares a wide variety of information in the form of long-form content, founder stories, and online marketing collateral.
If you’re after information on different niches such photography and creativity, you’ll find guides covering those topics and more.
Expect to find blogs relating to:
Selling successfully online
Ensuring ecommerce profitability tactics
5. Magento Blog
Much like the other ecommerce platform blogs, Magento offers everything you need to create an optimized ecommerce store using their platform. You’ll also find interesting subjects such as how to choose the right product content and social selling techniques.
Blog subjects talk about:
Mobile optimization strategies
How to create the best content for your ecommerce site
Product niche trends
Free to use image from Pixabay
Ecommerce expert blogs
6. A Better Lemonade Stand Blog
A Better Lemonade Stand has lots going for it, beyond a great name. A valuable resource for ecommerce communities, you’ll discover inspiration and information on early business days, how-to guides, and free video training webinars.
This blog covers a multitude of subjects, some of which include:
Third-party marketplace selling
Online marketing strategies
7. eCommerce Fuel Blog
eCommerce Fuel looks at all aspects of ecommerce optimization. Think social media ROI, influencer marketing, photography, shipping, and more.
Collected from resident business and industry experts, expect to read blogs about:
Content creation for ecommerce
How to sell your business
How to workaround ecommerce platform issues
8. eCommerce SEO Blog
This one's for you if you’re starting out in the world of ecommerce.
eCommerce SEO covers everything you need to know about creating an ecommerce company in a simple manner - including a super useful guide on customer loyalty programs.
Blogs cover three top areas of ecommerce:
Step-by-step information on how to begin building your online store
Reviews of the best platforms, software, and tools
Marketing tactics to boost sales and conversions
Ecommerce marketing and selling blogs
Here’s the best of the rest.
9. Yotpo Blog
This is your go-to for everything marketing, growth, and engagement.
Find information on how to grow your brand’s customer loyalty, explore user-generated content marketing, learn how to gain traction with customer reviews, and build online communities.
Yotpo explores blog subjects covering:
Everything you need to know about subscriptions
How to increase customer retention rates
Embracing SMS marketing
10. Sumo Blog
What was once a set of tools to build lists has evolved into a marketing platform for ecommerce businesses.
Sumo has created an interactive, community feel which works to share marketing strategies, information on how to improve customer retention, and how to use sales CRM software to your advantage.
Sumo includes a great section entitled ‘Sumo Growth Studies’. This area looks at some of the biggest names in global ecommerce such as Amazon and HubSpot, and provides detailed analysis of their strategies for success.
Blog subjects include:
Principles of persuasion
Complete guide to surveys
Newsletter tips to convert
Content marketing strategies
How to leverage social media marketing
Growth marketing tactics
How to use search personas
11. Smile.io Blog
Head to Smile.io for the latest data on referral schemes, VIP insights, rewards, and loyalty programs. This blog platform covers everything from how to optimize customer retention to converting the unconvertible. Real business examples add a layer of effective expertise, including actionable tips you can use to build your brand.
Covering a wide range of blog subjects such as:
Entrepreneur case studies
Reward program strategies
Future ecommerce predictions
Website launch tips
Program case studies
12. Klaviyo Blog
When you land on the Klaviyo blog, you’ll find a lot of information on email and SMS marketing tools, and how to use them to your ecommerce business’s advantage. Specializing in customer communications and lifecycle marketing, Klaviyo gives detailed examples of how to develop effective email strategies for specific industries such as hosted VoIP technology, and more.
The Klaviyo community is a bustling place with plenty of industry tales and information that you can use to grow your own ecommerce business successfully.
Find resources on:
SMS and email marketing strategies
Customer acquisition and retention
Email automation tips
Ecommerce benchmarks and analysis tools
Social selling blogs
The following blog platforms specialize in social selling strategies to drive awareness for your ecommerce brand and how to integrate social media with email marketing.
13. ManyChat Blog
This customer communication tool enables you to automate social selling chats across various sales channels and platforms. Working across Facebook Messenger, SMS, WhatsApp, and Instagram direct messages, uncover strategies to unlock social selling tips.
Examples of how other businesses have experienced success with strategies such as WhatsApp templates and how to leverage Instagram recurring notifications are great additions to this blog.
Blog categories include:
Social media marketing
Automation for ecommerce
14. Influencer Marketing Hub Blog
Another strand of social selling is the ever-increasing influencer marketing game.
Influencer Marketing Hub is your resource for the latest strategies and trends in influencer marketing for ecommerce - in addition to in-depth guides on the state of direct-to-consumer industry news. This blog also contains helpful free tools - an Instagram Influencer Earnings Calculator, Instagram Follower Growth Tracker, Micro-Influencer vs Celebrity Engagement Calculator, YouTube Calculator, TikTok Engagement Calculator, and more.
Expect to read:
Social selling tips
How to market to a B2B audience
Social media tools
How to use TikTok for ecommerce
15. Later Blog
Covering everything from setting up an Instagram shop to using its features to drive sales, Later blog contains everything you’ve ever needed to know about social selling for ecommerce. You’ll discover the most recent resources to level up your social media strategies here.
The Later blog also has free tools to help you to schedule and plan your social media posting workflows to stay on track.
Find blog topics on:
How to use chatbots for marketing on social media
How to boost sales with automated Instagram direct messages
How to add a link to your TikTok bio
New social selling platform features
How to create AI-generated content
Checking out these ecommerce blogs will certainly help you with tactics to grow your business.
The eCommerce industry is expanding exponentially, and as such, there are new tools, strategies, and tactics to unearth at every turn.
Increasing your industry knowledge by keeping up to speed with what’s hot can help you take advantage of your competitors, enhance your business operations, and improve your customers’ experiences with your brand.