Ecommerce brands use Nosto to make shopping feel more personal. It tracks what customers click, browse, and buy, then recommends products they’re more likely to want. It also improves on-site search, helps teams organize categories, and makes it easy to test what works best. Even better, its AI tools help boost sales and customer satisfaction by automating recommendations, personalizing content, and uncovering new opportunities in real time.
But Nosto isn’t perfect for everyone. Smaller stores with low traffic or tight budgets might not get enough value from such a robust platform, and it doesn’t offer everything a business might need to attract and retain more customers. In this guide, we’ll explore the top Nosto alternatives your ecommerce brand can use to reach new heights.
Types of Nosto competitors
Nosto is an ecommerce personalization platform that helps stores deliver tailored product recommendations. It also creates customized shopping experiences to help boost sales and keep customers engaged. If you want a Nosto alternative that can boost your ecommerce store’s reach and appeal, here are some platform types to consider:
- User-generated content (UGC) platforms: UGC platforms let brands showcase authentic customer photos, reviews, and videos, creating trust and social proof. By featuring real experiences, they engage shoppers, boost confidence in purchase decisions, and increase conversions. According to multiple studies, UGC costs less than traditional marketing and yields better results.
- Social marketing platforms: These platforms help brands plan, manage, and optimize social media campaigns across multiple channels. They increase visibility, attract new audiences, and drive engagement while providing analytics to refine strategies. Customers benefit from relevant, timely content and promotions, making their social interactions with the brand more meaningful and enjoyable.
- Influencer marketing platforms: Influencer marketing platforms connect brands with relevant content creators who can authentically promote products. Customers discover products through creators they already follow and trust, making the shopping experience feel personal, entertaining, and socially validated. Only UGC outperforms influencer marketing when it comes to converting Gen Z shoppers.
- Loyalty and rewards platforms: Loyalty platforms incentivize repeat purchases through points, perks, and referral programs, encouraging long-term customer engagement. They help brands increase retention, average order value, and customer lifetime value. Customers feel appreciated for their loyalty, enjoy exclusive rewards, and are motivated to continue shopping with the brand.
How to pick the right Nosto alternative for your ecommerce brand
Choosing the right Nosto alternative for your ecommerce brand requires careful consideration of several key factors. Here’s what to consider:
- Your goals and priorities: Start by defining what you want to achieve. Are you looking to boost conversions, improve customer retention, increase social engagement, or streamline marketing workflows? Knowing your priorities will help you focus on platforms that specialize in the features you need, whether it’s personalized recommendations, loyalty programs, UGC, or influencer marketing.
- Target audience: Different platforms resonate with different audiences. For example, Gen Z shoppers respond strongly to authentic user-generated content, while older audiences may value email campaigns or loyalty perks. Make sure the platform aligns with your audience’s preferences to maximize engagement and conversions.
- Features and functionality: Compare the capabilities of each alternative. Some platforms focus on AI-powered personalization, while others excel at social marketing, UGC, or loyalty programs. Look for tools that can integrate seamlessly with your ecommerce platform, provide robust analytics, and allow for easy customization to match your brand’s identity.
- Ease of use and support: Even the most powerful platform won’t deliver results if your team struggles to use it. Evaluate user experience, onboarding support, and customer service. Platforms with intuitive dashboards, templates, and responsive support save time and reduce the learning curve.
- Budget and scalability: Consider cost in relation to your expected ROI. Some platforms are better suited for large enterprises, while others cater to small or growing stores. Ensure the solution can scale with your business without forcing you to switch tools later.
The top 10 Nosto alternatives
1. Curator
Product type: UGC platform
Curator is a strong Nosto alternative because it focuses on authentic user-generated content rather than complex AI personalization. Instead of relying on algorithms, Curator pulls real customer photos, videos, and social posts from platforms like Instagram and TikTok, then displays them on your site through clean, customizable widgets.
This creates trust, boosts conversions, and helps shoppers see your products in real life. Curator is also more affordable and far easier to set up than Nosto, making it ideal for smaller brands or those prioritizing authenticity over advanced automation. For stores that want social proof and community-driven engagement, Curator can be the better choice.
Core features
- Support for Facebook, Instagram, Twitter, YouTube, TikTok, LinkedIn, and more
- Intuitive, user-friendly interface and easy feed setup in under five minutes
- Responsive customer support
- Display user-generated content on websites and campaigns
- Affordable pricing with fully featured plans
- Aggregation of social media content from multiple networks
- Seamless integration with websites, landing pages, and marketing campaigns
Pricing
Curator offers a free plan with basic features, while premium plans start at $25/month.
Rating
- 4.6 stars on G2
2. Yotpo
Product type: UGC and loyalty platform
Yotpo stands out from Nosto by offering user-generated content and loyalty programs in one platform. While Nosto focuses heavily on AI-driven personalization and on-site optimization, Yotpo helps brands collect high-quality reviews, photos, and videos and turn them into trust-building displays shoppers rely on.
Its loyalty and referral tools reward customers with points, perks, and milestones that boost repeat purchases and long-term value. This blend of social proof and retention makes Yotpo especially effective for brands that want deeper customer relationships and more sustainable revenue growth.
Core features
- Ratings and reviews management across products and stores
- Visual UGC collection from customers through photos and videos
- Loyalty and rewards programs to boost customer retention
- SMS marketing tools for personalized, high-engagement outreach
- AI-powered product recommendations and personalization
- Social proof widgets for websites, product pages, and campaigns
- Seamless integrations with Shopify, BigCommerce, WooCommerce, and more
Pricing
Yotpo’s plans start at $79/month, with higher tiers offering more features and custom pricing for Premium.
Rating
- 4.3 stars on G2
- 4.5 stars on Capterra
3. Taggbox
Product type: UGC platform
Unlike Nosto, which optimizes product recommendations and on-site personalization, Taggbox emphasizes community trust, engagement, and social proof. It uses these elements to boost conversions, increase average order value, and keep visitors on your site longer.
Taggbox collects UGC from 20+ social platforms, creates shoppable galleries, and displays authentic social proof across websites, emails, and ads. You should choose it if you want to showcase social proof and drive sales through real customer experiences.
Core features
- Support for Instagram, Facebook, TikTok, Twitter, YouTube, LinkedIn, and more
- Intuitive, user-friendly interface with fast feed and gallery setup
- Responsive customer support
- Display user-generated content across websites, emails, ads, and campaigns
- Shoppable UGC galleries and “Shop the Look” product tagging
- UGC moderation and rights management
- Real-time updates and automatic content refresh
- Analytics and performance tracking
- Seamless integration with Shopify, WooCommerce, BigCommerce, WordPress, and more
Pricing
Taggbox for ecommerce starts with a free plan, with paid plans beginning at $15/month for small businesses and $23/month for growing brands.
Rating
- 4.8 stars on G2
- 4.8 stars on Capterra
4. LoyaltyLion
Product type: Loyalty and reward platform
LoyaltyLion positions itself as a Nosto alternative by focusing on loyalty and rewards. It helps Shopify stores turn repeat purchases into a growth channel, offering points for actions like account creation, reviews, referrals, and social follows. Its AI-powered campaigns help you find the best ways to reward customers, estimate how much revenue your loyalty program could generate, and automate personalized loyalty messages
However, LoyaltyLion has limitations. It only works with Shopify, so brands on other ecommerce platforms cannot use it. Additionally, while powerful for retention, it doesn’t offer the same level of on-site product personalization and recommendation features that Nosto provides.
Core features
- Reward customers for purchases, referrals, reviews, and social follows
- AI-powered loyalty campaign suggestions
- Predictive analytics and revenue forecasting
- Automate personalized loyalty emails and messages
- Points, tiers, and VIP programs for repeat purchases
- Shopify and Shopify Plus integration
- Klaviyo integration
- Native analytics to track engagement, retention, and revenue impact
- Customer segmentation and targeted campaigns
Pricing
LoyaltyLion’s pricing starts at $199/month for the Classic plan, with a custom-priced Advanced plan for brands adding VIP tiers and more advanced features.
Rating
- 4.6 stars on G2
- 4.4 stars on Capterra
5. Upfluence
Product type: Influencer marketing platform
Upfluence differs from Nosto by focusing on influencer marketing. It helps brands discover, manage, and collaborate with creators who align with their audience, automates campaign workflows, tracks sales and ROI, and facilitates payments and affiliate management. Brands can run influencer campaigns quickly, leverage AI to find the best matches, and turn creators into long-term partners.
Unlike Nosto, which optimizes on-site recommendations and shopping experiences, Upfluence drives growth through social influence, content creation, and affiliate relationships. This approach makes it ideal for brands looking to expand their reach and boost engagement through trusted creators.
Core features
- Influencer discovery
- AI-powered campaign recommendations
- Creator relationship management with automated workflows and tracking
- One-click influencer and affiliate hiring with contract templates
- Payment automation for influencers, affiliates, and creators
- Integrated sales tracking and ROI measurement for campaigns
- Customizable dashboards to monitor campaign performance, clicks, conversions, and commissions
- Support for major ecommerce platforms including Shopify, WooCommerce, Magento, BigCommerce, and Amazon
Pricing
Each customer gets a custom quote.
Rating
- 4.6 stars on G2
- 4.4 stars on Capterra
6. GRIN
Product type: Influencer marketing platform
Another influencer marketing platform that works as a Nosto alternative is GRIN. It makes managing influencer campaigns easier by automating outreach, tracking content, handling payments, and organizing creator relationships.
GRIN also provides social listening and performance reports, so you can see what’s working. Perfect for brands that want to reach new audiences, it turns creators into authentic advocates, streamlines your workflow, and helps you get real results. It also seamlessly integrates with many of the marketing tools you already use.
Core features
- AI-powered Creator Discovery Suite to find ideal influencers
- Automated outreach and personalized messaging to save time
- Centralized workflow for content, campaigns, and payments
- Social listening to track brand mentions and trends
- Real-time campaign performance reporting and analytics
- Organized content library with search by creator, date, or hashtag
- Payment integrations with alerts for timely creator payouts
- Relationship management tools to personalize creator experiences
- Access to GRIN Community for expert insights and support
Pricing
Custom quotes are available on request
Rating
- 4.5 stars on G2
- 4.7 stars on Capterra
7. Growave
Product type: Loyalty and reward platform
Another Shopify‑focused platform, Growave, competes with Nosto by focusing on customer retention and loyalty building. It helps ecommerce businesses build long-term relationships with customers using tools like loyalty programs, VIP tiers, referral programs, wishlists, reviews, and Instagram UGC.
This approach helps keep customers coming back, encourages them to spend more, and deepens their connection with your brand. With smooth integration across Shopify Plus and 30+ apps, Growave makes managing loyalty, referrals, reviews, and wishlists easy.
Core features
- Loyalty and rewards program (points, VIP tiers, and perks)
- Referral program for referring friends and earning rewards
- Reviews and UGC collection (photos, reviews, social content)
- Wishlists and gift registry for shoppers to save favorites
- Instagram UGC and social‑proof galleries embedded in-store
- Seamless integration with Shopify Plus and 30+ other tools
- Wishlist reminders and automated re‑engagement workflows
- API tools for custom integrations and headless setups
Pricing
Growave plans start at $49/month for basic loyalty features, with Growth at $199/month and Plus at $499/month offering more customization, integrations, and priority support.
Rating
- 4.6 stars on G2
- 4.9 stars on Capterra
8. Personyze
Product type: Ecommerce personalization platform
Personyze is a direct Nosto competitor with many of the same features. However, it goes further by offering a full personalization engine that works across websites, emails, and pop-ups. Using AI and machine learning, it delivers tailored product and content recommendations, personalized landing pages, and targeted banners with urgency messaging.
Real-time A/B testing, social proof, and CRM integration help brands engage customers, boost conversions, and build loyalty. With clear analytics and insights, Personyze makes it easy to see what’s working and continuously improve, giving businesses a smarter, more personal way to connect with their audience.
Core features
- AI‑powered product recommendations
- Personalized content recommendations
- Dynamic landing pages that adapt per visitor
- Targeted banners, pop-ups, and urgency messaging
- Email personalization and recommendation integration
- A/B testing for site content, pages, and campaigns
- Social proof tools (like recent purchases, stock alerts, view counts)
- Performance analytics and dashboard with custom KPI tracking
- API and multi-platform integrations for flexibility
Pricing
Personyze pricing starts free for small sites and scales up to $1,450/month for enterprise-level personalization and services.
Rating
- 4.8 stars on G2
- 4.6 stars on Capterra
9. Personizely
Product type: Ecommerce personalization platform
Personizely is a powerful tool for ecommerce stores looking to maximize every visitor’s value. Its all-in-one conversion rate optimization (CRO) suite allows you to run unlimited A/B tests on content, product pages, pricing, and full layouts, so you can see what truly drives purchases.
You can personalize text, images, and calls-to-action in real time, ensuring shoppers see exactly what resonates with them. Smart popups, embedded overlays, and precision targeting capture attention at the right moment, while seamless integrations connect Personizely with your existing marketing stack. Together, these features help convert traffic into loyal, repeat customers efficiently.
Core features
- Website personalization with tailored text, images, and CTAs
- A/B testing for content, pages, pricing, and layouts
- Smart widgets like pop-ups, banners, and overlays
- Precision targeting based on behavior, location, and device
- Cart abandonment, cross-sell, and upsell optimization
- Promotions, surveys, and lead capture tools
- Visual drag-and-drop editor for easy customization
- Integrations with CMS, analytics, and marketing tools
- Performance analytics and real-time conversion insights
- Seamless visitor journey optimization to boost sales
Pricing
Personizely pricing starts at $39/month for essential features, with a $59/month premium plan for advanced tools and higher visitor limits.
Rating
- 5.0 stars on G2
- 4.9 stars on Capterra
10. Bloomreach
Product type: Ecommerce personalization platform
Bloomreach is a Nosto alternative that focuses on AI-driven personalization across every customer touchpoint, from email and SMS to search and apps. Unlike Nosto, which focuses mainly on on-site product recommendations, Bloomreach offers a broader approach.
It combines autonomous marketing, AI-powered search, and conversational shopping to boost conversions, increase revenue per visit, and strengthen customer loyalty. The platform learns from customer behavior in real time to optimize campaigns, merchandising, and interactions automatically. This makes it ideal for brands seeking a comprehensive, data-driven personalization engine with marketing automation, product discovery, and AI recommendations in one platform.
Core features
- AI-powered product recommendations and personalization
- Autonomous marketing and campaign automation
- Conversational shopping assistant for real-time guidance
- Marketing automation across email, SMS, and other channels
- Real-time customer behavior tracking and insights
- Campaign optimization and self-learning AI
- Data-driven merchandising and product discovery
- Performance analytics and reporting
- Integration with multiple marketing and e-commerce platforms
Pricing
A custom quote is available on request.
Rating
- 4.6 stars on G2
- 4.8 stars on Capterra
No matter what type of competitor you’re looking for, you’re sure to find it in this list!
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