A social media wall can help you interact with your website visitors while maximizing your the potential impact of your social media content.
Marketers often talk about posting website content on social media, but what about adding your social media posts to your website? Did you know that was possible?
Well, in this post, we cover what a social media wall is, how it benefits you as a marketer or business owner, and 20 unique examples to back this up and inspire you to create your own engaging social media wall.
What is a social media wall?
A social media wall is a custom feed that brings content from your social media accounts in one place, typically your website.
How you customize your social feed is entirely up to you. You can include only user-generated content that shows your best sides, or you can update your feed to show all your recent posts.
How can a social media wall benefit me?
Glad you asked! While social media walls sound simple, they are powerful marketing tools that you can use to:
- Generate more user-generated content
- Keep your website fresh with little to no effort
- Increase brand awareness
- Add personality to your website
- Increase engagement
- Keep website visitors up-to-date on business- and product-related news
- Improve your SEO ranking
Those aren’t all the ways you can benefit from adding a social media wall to your website, but those give you a good idea of what you can expect.
Top social media wall examples
Now that we’ve gone over what a social media wall is, let’s go over examples from businesses in various industries and with distinctly different goals.
1. Boys & Girls Club of Lake Tahoe
The Boys & Girls Club of Lake Tahoe is a non-profit that focuses on helping young people reach their full potential with resources they might not have otherwise had access to. They use their social wall to curate content from their Instagram account to provide helpful tips and updates for website visitors.
2. The Engineer Guy
The mold making, casting, and special effects supply company The Engineer Guy includes content from their Facebook and Twitter accounts on their wall. On it, they showcase their products and how customers are using their products to create realistic art.
Adorn512 is a handmade jewelry company that uses their Instagram content on their website to showcase their jewelry in different scenarios, keep their website visitors informed about coupons.
4. Gulf County Florida Tourism
The Gulf County Florida Tourism uses their Instagram content to provide visitors with a glimpse of the atmosphere, food, and activities they can participate in when they visit. Also, they offer a hashtag, #InGulf, that visitors can use to share their experience while touring.
5. Austin Community College Continuing Education
The Austin Community College Continuing Education brings college and community resources together to help people develop new skills and knowledge. They pull content from their Instagram and Twitter accounts to interact with their students and give them quick updates on courses, events, workshops, and more.
6. Bivac Solidari
The Bivac Solidari is a non-profit organization that focuses on bringing awareness to homeless people’s conditions when they have to sleep outside. Their social wall consists of user-generated content from people who went to sleep under the stars to understand how it feels.
And they use the hashtag #vivacsolidario to share their experience with a broader audience.
The furniture store Homemakers uses their Instagram content to display their merchandise in-stores and how it would look in homes. And they also feature a local business each week and rooms that were transformed with their products.
Sika is a specialty chemicals company that curates content from their Instagram, Twitter, Facebook, LinkedIn, and Youtube channels. Their content includes projects they’ve supplied solutions for, product features, news-related updates, and more.
The premium energy, weight-management, sports performance, and wellness company AdvoCare products are backed by the latest science for a healthier lifestyle. Their social wall features its Instagram content about its products and the health benefits associated with it.
10. Manchester City
Manchester City shares updates, program announcements, photos from students participating in their programs, and more from their Facebook and Twitter accounts.
11. Achieve Clean
The laundry detergent non-profit Achieve Clean provides meaningful employment and a network of collaboration to people with disabilities. Their feed includes product showcase and user-generated content.
12. 37 Dawson Street
37 Dawson Street is a late-night bar that showcases their food and bar’s interior. They use their social media wall to showcase their yummy cocktail recipes and unique nightlife atmosphere.
Like all of the examples on our list, 37 Dawson uses Curator to build its social media wall. You can use Curator to display your best social media posts on your website, including photos of your team, your clients, your products, or anything else that will positively brand your business and help cultivate a stunning online presence.
13. Marisa Shadrick
Personal brands, such as Marisa Shadrick, can also benefit from repurposing their social media content on their website. Marisa adds her Instagram posts to her site to show her personality and provide tips to potential leads.
14. Department of State Growth
The Department of State Growth for Tasmania drives economic growth and provides support for job and opportunity creation. They use content from their Facebook account to notify visitors of volunteer opportunities, free programs, business tips, etc.
The low carb diet program and weight loss plan company, Atkins, helps people lose weight and eat healthier. Their social wall consists of cooking, nutritional facts, success stories, motivational quotes, and product features.
Monash University provides encouragement to their students, shares updates from their research centers, and tons of other informative, helpful content.
17. Be the change HR
Be the change HR provides HR support for SMBs. Their Instagram content on their website consists of inspirational quotes, business updates, and HR tips.
Home improvement company, ArchitecturalDepot, features their home improvement products so visitors can get inspiration on how certain fixtures, fireplaces, molding, etc., will look in their home.
19. Sheridan College
Sheridan College displays its Twitter, Youtube, RSS feed, and Instagram content on its website that includes photos of the campus, encouragement, students, etc. This content helps prospective students understand what they could experience and be involved in on campus.
20. Evolution Power Tools
Evolution Power Tools is a power tools company that features user-generated content and product presentations so their visitors can visualize how their products actually look and work.
As you can see, there’s no denying how beneficial it is to add your social media posts to your site. Regardless of your goals and industries, creating a social wall is always a wise decision.