A social media wall can help you interact with your website visitors while maximizing your the potential impact of your social media content.
Marketers often talk about posting website content on social media, but what about adding your social media posts to your website? Did you know that was possible?
Well, in this post, we cover what a social media wall is, how it benefits you as a marketer or business owner, and 24 unique examples to back this up and inspire you to create your own engaging social media wall.
What is a social media wall?
A social media wall is a custom feed that brings content from your social media accounts in one place, typically your website.
How you customize your social feed is entirely up to you. You can include only user-generated content that shows your best sides, or you can update your feed to show all your recent posts.
How can a social media wall benefit me?
Glad you asked! While social media walls sound simple, they are powerful marketing tools that you can use to:
- Generate more user-generated content
- Keep your website fresh with little to no effort
- Increase brand awareness
- Add personality to your website
- Increase engagement
- Keep website visitors up-to-date on business- and product-related news
- Improve your SEO ranking
Those aren’t all the ways you can benefit from adding a social media wall to your website, but those give you a good idea of what you can expect.
Top social media wall examples
Now that we’ve gone over what a social media wall is, let’s go over examples from businesses in various industries and with distinctly different goals.
1. IsaDora
The Swedish beauty brand takes a more visual approach. Its homepage features an Instagram wall filled with customer looks, tutorials, and lifestyle shots. By curating authentic content from everyday users, IsaDora makes beauty feel accessible and inspiring.
2. Raycon
Uses its social wall to bring personality to its sleek technology products. Social posts flow seamlessly into the homepage, showing real people wearing and enjoying Raycon gear. This makes the brand more relatable and helps potential customers imagine how the products fit into their own lives.
3. Pepsi
The global brand brings its campaigns to life with a landing page that feels energetic and interactive. Its social media wall highlights fan posts in real time, creating a sense of buzz that mirrors what is happening offline. Visitors see the excitement of people engaging with Pepsi, which strengthens the emotional connection and keeps the site feeling current.
4. Nusr-Et
Even Salt Bae is getting in on the action with an Instagram social media wall for his Nusr-Et restaurant chain’s website. Visitors can drool over his meat-inspired dishes and menu before visiting the restaurant itself. It proves just how powerful this tool can be for building appetite, hype, and brand loyalty online.
5. Boys & Girls Club of Lake Tahoe
The Boys & Girls Club of Lake Tahoe is a non-profit that focuses on helping young people reach their full potential with resources they might not have otherwise had access to. They use their social wall to curate content from their Instagram account to provide helpful tips and updates for website visitors.
6. The Engineer Guy
The mold making, casting, and special effects supply company The Engineer Guy includes content from their Facebook and Twitter accounts on their wall. On it, they showcase their products and how customers are using their products to create realistic art.
7. Adorn512
Adorn512 is a handmade jewelry company that uses their Instagram content on their website to showcase their jewelry in different scenarios, keep their website visitors informed about coupons.
8. Gulf County Florida Tourism
The Gulf County Florida Tourism uses their Instagram content to provide visitors with a glimpse of the atmosphere, food, and activities they can participate in when they visit. Also, they offer a hashtag, #InGulf, that visitors can use to share their experience while touring.
9. Austin Community College Continuing Education
The Austin Community College Continuing Education brings college and community resources together to help people develop new skills and knowledge. They pull content from their Instagram and Twitter accounts to interact with their students and give them quick updates on courses, events, workshops, and more.
10. Bivac Solidari
The Bivac Solidari is a non-profit organization that focuses on bringing awareness to homeless people’s conditions when they have to sleep outside. Their social wall consists of user-generated content from people who went to sleep under the stars to understand how it feels.
And they use the hashtag #vivacsolidario to share their experience with a broader audience.
11. Homemakers
The furniture store Homemakers uses their Instagram content to display their merchandise in-stores and how it would look in homes. And they also feature a local business each week and rooms that were transformed with their products.
12. Sika
Sika is a specialty chemicals company that curates content from their Instagram, Twitter, Facebook, LinkedIn, and Youtube channels. Their content includes projects they’ve supplied solutions for, product features, news-related updates, and more.
13. AdvoCare
The premium energy, weight-management, sports performance, and wellness company AdvoCare products are backed by the latest science for a healthier lifestyle. Their social wall features its Instagram content about its products and the health benefits associated with it.
14. Manchester City
Manchester City shares updates, program announcements, photos from students participating in their programs, and more from their Facebook and Twitter accounts.
15. Achieve Clean
The laundry detergent non-profit Achieve Clean provides meaningful employment and a network of collaboration to people with disabilities. Their feed includes product showcase and user-generated content.
16. 37 Dawson Street
37 Dawson Street is a late-night bar that showcases their food and bar’s interior. They use their social media wall to showcase their yummy cocktail recipes and unique nightlife atmosphere.
Like all of the examples on our list, 37 Dawson uses Curator to build its social media wall. You can use Curator to display your best social media posts on your website, including photos of your team, your clients, your products, or anything else that will positively brand your business and help cultivate a stunning online presence.
17. Marisa Shadrick
Personal brands, such as Marisa Shadrick, can also benefit from repurposing their social media content on their website. Marisa adds her Instagram posts to her site to show her personality and provide tips to potential leads.
18. Department of State Growth
The Department of State Growth for Tasmania drives economic growth and provides support for job and opportunity creation. They use content from their Facebook account to notify visitors of volunteer opportunities, free programs, business tips, etc.
19. Atkins
The low carb diet program and weight loss plan company, Atkins, helps people lose weight and eat healthier. Their social wall consists of cooking, nutritional facts, success stories, motivational quotes, and product features.
20. Monash
Monash University provides encouragement to their students, shares updates from their research centers, and tons of other informative, helpful content.
21. Be the change HR
Be the change HR provides HR support for SMBs. Their Instagram content on their website consists of inspirational quotes, business updates, and HR tips.
22. ArchitecturalDepot.com
Home improvement company, ArchitecturalDepot, features their home improvement products so visitors can get inspiration on how certain fixtures, fireplaces, molding, etc., will look in their home.
23. Sheridan College
Sheridan College displays its Twitter, Youtube, RSS feed, and Instagram content on its website that includes photos of the campus, encouragement, students, etc. This content helps prospective students understand what they could experience and be involved in on campus.
24. Evolution Power Tools
Evolution Power Tools is a power tools company that features user-generated content and product presentations so their visitors can visualize how their products actually look and work.
The latest social media wall trends
Social media walls have evolved from simple displays of live posts into dynamic marketing tools that shape how audiences engage with brands. As more companies invest in interactive experiences, several clear trends are emerging. These approaches show how walls can move beyond visibility and become powerful drivers of participation, trust, and sales.
1. Hashtag walls
Hashtag walls are still one of the biggest hits at events and product launches. When audiences post with a specific hashtag, all that content comes together in one live stream for everyone to see.
It spreads the word, gets more people talking, and makes attendees excited to spot their own posts on the screen. For brands, it’s an easy and affordable way to boost engagement while gathering authentic content straight from their community.
2. Live social media walls
Events run on energy, and live social media walls have become a big part of that buzz. Whether it’s a conference, concert, or festival, real-time displays of posts, tweets, and photos bring people together and create a sense of community.
Guests love posting when there’s a chance their content will show up on the big screen. For organizers, live walls not only extend the event’s reach online but also keep the conversation going long after the event is over.
3. Social review walls
Social proof is a powerful way to build trust, and more brands are using review walls to show real feedback. By displaying authentic reviews from social media, businesses highlight genuine experiences that inspire potential customers to take action.
Review walls work just as well on websites as they do in stores or showrooms. They add transparency and give customers the confidence that they’re making the right choice.
4. Shoppable Instagram feeds
One of the most effective social media wall ideas is a shoppable Instagram feed, where people can browse posts and buy right away. For brands, it creates a smooth journey from discovery to purchase. For customers, it turns inspiration into instant action. Retailers, in particular, see shoppable walls turn casual browsing into a fun, interactive shopping experience.
5. Employee branding walls
More companies are realizing the impact of showcasing employee voices. Branding walls filled with behind-the-scenes moments, team wins, and everyday snapshots put the spotlight on staff.
Besides strengthening company culture, this makes the brand feel more human to customers. People connect more when they see the faces behind the logo, and for employees, it builds pride and motivation that naturally shines through to the outside world.
6. User-generated content walls
Few strategies are as effective as user-generated content walls. Popular social media wall ideas include curating customer posts, tutorials, reviews, or before-and-after images that showcase authentic product use.
Studies show this kind of content can lift conversions by around 29%, making it a huge trust-builder. These walls let customers share their stories while giving brands a constant flow of fresh, relatable content.
Frequently Asked Questions
What is a social media wall?
A social media wall is a live or curated feed that pulls posts from Instagram, Facebook, X (formerly Twitter), TikTok, and LinkedIn into one display. It lets brands showcase real-time conversations on websites, events, or large digital screens, creating an engaging and centralized experience for audiences.
How do I add a social media wall to my website?
Social media wall tools like Curator provide an embed code once you set up your feeds. Simply paste the code into your website’s backend. The wall will appear instantly, updating automatically as new posts arrive. This makes it an easy way to keep your site content fresh and engaging.
What social platforms can I connect to a social media wall?
Social media walls typically support Facebook, Instagram, X, LinkedIn, TikTok, and YouTube. Many also connect to Pinterest, Slack, or RSS feeds. The best choice depends on your audience. If they are visually driven, prioritize Instagram and TikTok. If professional networking matters, LinkedIn integration should be a priority.
Is a social media wall different from a social media feed?
Yes. A feed usually shows posts from one platform, such as an Instagram widget. A social media wall combines multiple platforms into a curated display. This makes it more versatile for campaigns, websites, and events where you want to showcase broad conversations across several networks in one place.
Are social media walls free?
Some tools offer free versions with limits, like one feed or a cap on posts. Paid plans unlock features such as moderation, analytics, and branding. Businesses and event organizers often choose paid options to ensure a social media wall for their websites looks professional and polished.
How do you create a social media wall?
Start by selecting a social wall tool like Curator. Connect your desired platforms, choose hashtags or keywords, and filter what appears. Customize the design to match your brand, then embed the social media wall for your website or display it on screens. The wall will update automatically with new content, keeping your site fresh and engaging.
As you can see, there’s no denying how beneficial it is to add your social media posts to your site. Regardless of your goals and industries, creating a social wall is always a wise decision.