TikTok was once just a whimsical realm where the world's most skilled lip-syncers and dance-floor maestros showcased their talents. Fast forward to today, and it has transformed into a digital marketplace bustling with opportunities for businesses to dazzle and thrive.
According to a survey, it’s the most common (55.5%) social media channel used by brands for marketing, and many businesses find TikTok ads beneficial. In addition, organizations increasingly leverage the field survey app to gather valuable insights and feedback. As the platform is becoming more and more crowded with businesses, TikTok ads come in handy.
Using the ad feature, you can level up your TikTok marketing game by capturing the attention of millions of potential customers. In this article, we’ll dive into some of the best TikTok ad tools to make sure that you get the most out of every penny spent.
6 Essential TikTok Ad Tools
There's no such thing as a one-size-fits-all TikTok ads tool. It all depends on your specific marketing goals, target audience, budget, and creative approach. With tons of options out there, we’ve listed only essential ones below.
1. TikTok Promote
Let’s start with the built-in ad feature first. There’s TikTok Promote that allows you to extend your reach, boost follower count, enhance engagement, and drive traffic to your website.
By reaching users who may not have encountered your content otherwise, you have the opportunity to introduce your brand, products, or services to a wider demographic.
One thing to bear in mind here is that the selected video (whether it’s an animated explainer video or slide-show style video for promotion) must be publicly accessible and will be displayed as an advertisement.
You can’t be the only one who uses TikTok ads, right? There are tons of competitors who opt for paid ads to get their message across. It’s a fight for eyeballs out there. But, you can spy on their strategies using BigSpy.
This TikTok tool allows you to see how your competitors who have the same niche from the same industry do their overall TikTok marketing strategy. Take some notes on their strategy and see what works for them and what does not.
From their strategies, you can identify areas where they may have room for improvement and formulate strategies to outperform them.
PiPiADS is another TikTok ad spy tool that allows you to unearth valuable insights and intelligence from your competitors' ad campaigns.
With PiPiADS, you can finally understand the mystery behind successful TikTok ad strategies by analyzing the creative content, ad placements, targeting options, and engagement metrics of rival campaigns.
While BigSpy can also be used for other social media ads (Facebook ads, Instagram ads, and YouTube ads), PiPiADS is specifically designed for TikTok, and there’s no free plan.
4. TikTok Ad Library
TikTok Ad Library is another native tool that allows you to see high-performing auction ads on the platform over the last 30 days.
The library is sourced directly from TikTok's Creator Center, a hub where you can explore app trends, advertisements, and valuable insights. It’s a valuable resource for studying successful ads and gleaning insights to enhance your own campaigns. You can sort ads by reach, CTR, and view rate.
For those seeking innovative ways to engage TikTok users, integrating a conversational AI platform into your advertising strategy is a compelling option. These platforms employ AI-driven chatbots and virtual assistants to provide personalized interactions with TikTok users, including real-time responses, tailored recommendations, and a unique user experience. They can significantly enhance engagement and effectively guide potential customers through your TikTok ad campaigns.
TikTok has its own built-in analytics feature. But, if you want more information about how your ads are actually performing, then you need a third-party tool like Analisa.io.
It’s an AI-driven social analytics tool that is designed for Instagram and TikTok. You can create tailored reports for their social media campaigns by examining TikTok profiles and hashtags.
Not to mention that you also get valuable insights into user posting patterns, including details such as posting frequency and timing.
Another in-depth TikTok analytics tool is Pentos. This tool helps you check the insights on the trending challenges of the platform. You know which profiles perform well in terms of hashtags, songs, and posts they have and use.
You can also use the tool to see the hearts, views, engagement rates, comments, and so on of high-performing profiles. This way, you know what you need to bring to the table before you start investing in TikTok ads. It makes sure that your advertising strategy is finely tuned and aligned with the preferences and expectations of TikTok's discerning audience. Also in addition to using analytics tools, you should consider using a free VPN for your phone to enhance the security of your online activities.
Understanding the performance metrics of top-notch profiles makes it much easier for you to tailor your content and ad campaigns to match or even exceed the standards set by the best in the business.
How to choose the right TikTok ad tools
You don't have to use all those TikTok ad tools mentioned above. Not only will it give you a big headache because of the overwhelming data, but also can cost you big bucks. So, how do you choose the right one?
Understanding your target audience is fundamental to the success of any advertising campaign, and TikTok is no exception.
When you consider the demographics, interests, and behaviors of your audience, you gain a deeper understanding of who they are and what motivates them. Some TikTok ad tools offer advanced audience insights that help you to tailor your campaigns effectively.
Evaluate your budget constraints. While some tools may require a substantial investment, others offer cost-effective solutions. Ensure your chosen tool aligns with your financial resources.
Define your needs
Start by clearly outlining your advertising objectives first. Are you looking to increase brand awareness, drive website traffic, boost engagement, promote an upcoming New Year’s Eve event, or generate leads? Understanding your primary goals will help you narrow down your TikTok ad tool selection.
Ease of use
User-friendliness is vital, especially if you're new to TikTok advertising. You can make sure the tool's interface is intuitive and that it offers comprehensive tutorials or customer support in the first place.
Signing up for a free trial can be a great way to give the tool a test drive and ensure it aligns with your familiarity and comfort level, all while experiencing its functionality firsthand.
In the ever-evolving world of TikTok advertising, the right tools can make all the difference between success and obscurity. Remember that the right TikTok ad tool is not one that merely offers a flashy interface or promises quick fixes. It’s the one that genuinely understands your unique needs, adapts to your strategies, and consistently delivers meaningful results in your TikTok advertising campaigns.
For more great platforms, check out our list of Reels editing tools.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
LinkedIn: Andre Oentoro