Instagram Reels has now become one of the hottest types of posts in the leading visual platform. Just like TikTok, this feature allows users to upload and watch bite-sized video clips (e.g., social videos, tutorial videos, even dance videos), whether it's for entertaining or educational purposes.
Since it makes the content much easier and quicker to consume, businesses use Instagram Reels to amp up their Instagram marketing game, boost engagement, strengthen brand awareness, book more appointments, and even increase the potential to go viral on the platform.
That being said, more and more users and businesses are jumping into the Reels bandwagon, as a new growth hacking tactic, making it harder for you to create one that stands out and grab viewer's attention in the feed. It means creating mediocre, bland, or lackluster videos will more than likely put you to waste.
Since the Reels itself still has some limited in-app editing tools, you need to leverage some tools "outside" the app to ensure that your Reels will be appealing and engaging for users. Not to mention that Reels often glitches when users edit their videos through the feature that can result in de-synced visuals and audio.
That's why using video editing tools for Instagram Reels comes in handy for many users. In this article, we'll be highlighting top tools that can help you create better-looking Instagram Reels in a faster way and with less hassle.
You know Reels work best for vertical videos. But, when you want to upload horizontal videos, you can use InShot to take care of the editing process. It adds bars on top of below the horizontal video so it becomes vertical. You can change the video aspect ratio to 9:16 (the recommended ratio for Reels) with a few taps.
InShot also allows you to add transitions, titles, and custom text captions that can help you produce beautiful Reels. It also allows you to trim your footage, splice it up, speed up clips, add filters or background music, and more.
Clips allows you to add fun, eye-catching built-in captions to your Reels effortlessly. If you want to create 15-second Reels where your captions appear as you speak (just like subtitles), you're going to want to use this tool. Clips does a really good job at accurately transcribing what you are saying.
The captions are customizable and you can choose the color, font, size of your text. Clips is also great if you want to make a Reel with an intro message or outro message that shows up at the beginning or end of a video clip.
It's super easy to use and helps viewers to understand your content is all about even when they mute the sound. Not to mention that this tool also allows you to add emojis, animated characters, fun stickers, and more.
3) Adobe Rush
Adobe Rush is a well-known social video editor. This tool has almost every basic feature you need for creating simple and straightforward social videos, including Reels. It has built-in templates for Instagram Reels that you can choose from.
Its easy-to-use interface allows users to export videos in HD quality with just one click, so this app works well if you want the convenience of publishing your content on Instagram Reels right away without any hassle.
If you are a perfectionist yourself and want your Reels to look flawless, professional-looking, and high-resolution, you might need to use KineMaster. The tool has everything you need for creating professional-looking content, including sound effects and record voice-overs (a feature Instagram Reels is still lacking).
You can use it to trim clips from a prerecorded event or create unique animations with its easy drag & drop interface. It also offers features like shape masks (to add shapes/logos), text overlays, transitions between scenes, and motion graphics.
Filmora is a quite popular video editing tool. The company then established a mobile version called FIlmoraGo that allows users to edit and create stunning videos at their fingertips. You can add animated text, stickers, text overlays, etc., to make your Reels more eye-catching.
The tool also provides you with a royalty-free music library, so you can use the right background music to set the Reels tone and evoke viewers' emotions with your content.
Splice could be your go-to Reels tool if you're a fan of Hollywood-style effects or transitions. This easy-to-use professional editing tool provides you with a number of cinematic effects, including the ability to change or customize background videos. Other well-known features include dynamic transition styles, pan and zoom effect, trendy filters and effects.
Editing your Reels on Splice can enhance the quality of it. It makes your Reels video even more catchy and attractive -- just like being filmed and captured by a professional videographer.
WeVideo is another video editing tool that enables you to create professional-looking video reels. It has the most intuitive interface out of all these tools, with a full-screen preview and timeline for editing your footage.
It supports 4K resolution and provides you with a green screen effect to help you make such videos more aesthetically pleasing. Plus, it has a library of royalty-free music, sound effects, and stock video clips to help you pump up the visual for your Reels.
WeVideo allows users with all different levels of expertise to create professional Reels videos for personal use or online sharing. The best part about WeVideo is its cloud service which makes it so you can access your work from anywhere and on any device.
Final Thoughts: Craft Your Reels Now
Now that Instagram users are spending more and more time scrolling through Reels to see quick videos, leveraging the feature for marketing campaigns has never been more important.
However, editing straightly in Reels is not always such a smooth process as the native Reels editor itself is still lacking and fairly limited. So, it falls on you as the marketer to create a video that will stand out from other clips.
You need to go beyond the app to craft eye-pleasing and stand-out clips to catch more eyeballs. With those seven best Instagram Reels tools mentioned above, you now have some choices not to improve your Reels visuals but also higher your chances to level up your editing skills.
About the author
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).