9 TikTok Marketing Strategies Every Marketer Should Know

Due to its rapid rise in popularity, TikTok is now a major player in the digital space. TikTok has millions of users worldwide, attracting their attention with its entertaining short-form videos. This platform offers marketers an unmatched chance to connect with a large and varied audience, making it a crucial component of any digital marketing strategy. This article delves into the top 10 TikTok ad tools that can give marketers the most bang for their buck. These tools use the social media platform’s statistics and data to assist you with your digital marketing efforts. 

1. TikTok Ad Manager

What is TikTok Ad Manager?

The TikTok Ad Manager is the company's exclusive platform for advertisers, offering tools for developing, managing, and optimizing ad campaigns. In-depth targeting options, ad creative customization, and performance analytics are all provided to help marketers successfully promote their brands and products on the platform.

How to set up a TikTok Ad Manager account?

You can create a TikTok Ad Manager account by going to the TikTok Ads Manager website, clicking "Create an Ad Account," entering the necessary details like your email address and password, completing the verification process, and then you can start creating and managing your ad campaigns.

Benefits of using TikTok Ad Manager

Marketers can take advantage of TikTok Ad Manager's advanced targeting options, thorough performance analytics, creative customization, and access to a sizable and active user base. It allows advertisers to improve the effectiveness of their TikTok advertising campaigns.

2. TikTok Creator Fund

woman filming a tiktok video
Young Asian woman entrepreneur talking camera live recording video on social network at home. Online selling, work at / from home, Social media and technology concept

What is TikTok Creator Fund?

The TikTok Creator Fund is a TikTok initiative that offers eligible content creators financial incentives. It aims to assist and compensate content producers for their exciting and unique works posted on the platform.

How to become eligible for the Creator Fund?

The TikTok Creator Fund is available to creators who meet certain requirements set forth by the platform. These requirements frequently include having a minimum number of followers, producing consistent content, and abiding by community standards.

Benefits of the Creator Fund for Marketers

By encouraging content creators to create high-quality and engaging content, the TikTok Creator Fund benefits marketers by opening up opportunities for influencer marketing campaigns on the platform as well as increased brand visibility and collaborations.

3. TikTok Branded Effects

What are TikTok Branded Effects?

TikTok Branded Effects are unique visual effects, filters, stickers, and interactive elements produced by brands for TikTok advertising. They improve brand engagement by enabling users to include branded elements in their videos and share them with their followers.

How to create them?

In order to develop TikTok Branded Effects, team up with TikTok, design distinctive visual elements, filters, stickers, or AR effects that are in line with your brand, submit them for review, make any necessary adjustments in light of user feedback, and then launch the campaign together with TikTok. This will engage users and effectively promote your brand.

Benefits of using TikTok Branded Effects

TikTok Branded Effects usage has a number of advantages. First off, by incorporating unique visual elements, it increases brand awareness. Second, it offers immersive and interesting user experiences, which boosts interaction rates. Thirdly, allowing users to add branded effects to their videos promotes user-generated content. Finally, it has the potential to engage more people with brands within the TikTok community by reaching a large audience and creating viral content.

4. TikTok Hashtag Challenge

hashtag challenge

What is TikTok Hashtag Challenge?

Through a feature called the TikTok Hashtag Challenge, users can take part in video challenges by producing content based on a particular hashtag. As users contribute their own original creative interpretations of the challenge theme, it promotes user-generated content and increases engagement.

How to create it?

Choose a captivating theme, develop a distinctive and memorable hashtag, and promote it through various channels to create a TikTok Hashtag Challenge. Encourage users to take part by giving them clear instructions and rewards, and keep an eye on user-generated content throughout the challenge to interact with it.

Benefits of using it

The TikTok Hashtag Challenge offers advantages like heightened user engagement, increased brand visibility, interactive brand interactions, and the potential for content to go viral, raising audience reach and brand awareness.

5. TikTok In-Feed Ads

What is TikTok In-Feed Ads?

TikTok In-Feed Ads are native video advertisements that display alongside other user-generated content in the user's TikTok feed, giving brands access to the platform's large user base and encouraging interaction.

How to create them?

To create TikTok In-Feed Ads, use the TikTok Ads Manager, select the ad objective, choose the target audience and ad placement, create engaging video content, set campaign parameters, and launch the ad campaign.

Benefits of using TikTok In-Feed Ads in Marketing

TikTok In-Feed Ads have many marketing advantages. They give brands prominent exposure within the TikTok feed, enabling them to draw users' attention. These advertisements effectively engage and reach the platform's large user base thanks to their seamless integration into organic content. This increases brand exposure, audience reach, and the possibility of generating significant conversions.

6. TikTok Brand Takeover

tiktok brand takeover
Showing tablet's blank screen. Caucasian man's portrait on gradient studio background in neon light. Beautiful male model with hipster style. Concept of human emotions, facial expression, sales, ad.

What is TikTok Brand Takeover?

TikTok Brand Takeover is an advertising feature that allows brands to display full-screen, immersive ads when users open the TikTok app. These ads grab users' attention right away, providing prominent brand visibility and the potential for high levels of engagement and awareness among TikTok's massive user base.

How to create TikTok Brand Takeover Ads?

To create TikTok Brand Takeover Ads, collaborate with TikTok's advertising team or authorized partners to provide the necessary creative assets (image or video), specify the target audience, set campaign parameters, and launch the ad campaign to maximize brand visibility upon app opening.

Benefits of using TikTok Brand Takeover in Marketing

TikTok Brand Takeover gives you instant exposure, broad reach, and enhanced brand recognition to captivate and engage a large user audience, making it an effective tool for impactful and fast-paced marketing strategies.

7. TikTok TopView Ads

What TikTok TopView Ads are?

TikTok TopView Ads are premium video ads that appear on the user's screen when they open the app. These ads grab users' attention right away, delivering powerful brand messages and allowing advertisers to engage users with compelling visual content from the start of their TikTok experience.

How to create them?

To create TikTok TopView Ads, collaborate with a TikTok advertising partner or use the TikTok Ads Manager platform. To launch your TopView Ad campaign on TikTok, upload a high-quality vertical video, specify targeting options, set campaign objectives, and customize ad details.

Benefits of using TikTok TopView Ads in marketing

TikTok TopView Ads provide immediate brand exposure, maximum screen visibility, and the ability to captivate and engage users from the moment they open the app, making it an effective tool for increasing brand awareness and delivering impactful marketing messages.

8. TikTok Influencer Marketing

influencer marketing
Woman live streaming for online shopping campaign

About TikTok Influencer Marketing

TikTok Influencer Marketing promotes products or services by utilizing the platform's popular creators. Collaborating with influential TikTok users gives marketers access to their engaged audience, boosts brand credibility, and increases the possibility of viral content, making it an effective tool for marketers to reach and connect with their target audience.

How to find TikTok influencers?

TikTok influencers can be found by searching relevant hashtags, exploring trending videos, and analyzing engagement metrics. Consider collaborating with influencer marketing platforms or agencies that specialize in matching brands with relevant TikTok creators based on niche, reach, and engagement.

Benefits of using TikTok Influencer Marketing

TikTok Influencer Marketing offers authentic endorsements, access to engaged audiences, increased reach, and the potential for viral content, all resulting in effective brand awareness, engagement, and conversions on the platform.

9. TikTok Analytics

tiktok statistics
Hands Using Tablet Screen Showing Statistics Business Data

About TikTok Analytics

TikTok Analytics is a tool that provides insights and metrics on content performance, demographics of the audience, and engagement rates. It assists creators and marketers in measuring the success of their TikTok campaigns, optimizing strategies, and making data-driven decisions to improve platform results.

How to use TikTok Analytics for marketing?

To use TikTok Analytics for marketing, go to the analytics dashboard, analyze content performance, track follower growth, study audience demographics, identify trending content, and leverage insights to refine targeting, optimize content strategy, and measure the effectiveness of TikTok marketing campaigns. Pretty much the same as you would do with any other type of marketing metrics to check if your campaign is reaching its goal. 

Benefits of using TikTok Analytics

TikTok Analytics provides valuable insights into content performance, audience behavior, and demographics. It allows marketers to better understand their target audience, optimize content strategy, measure campaign success, and make data-driven decisions to improve platform results and ROI.

Key takeaways

You can significantly improve your marketing efforts by utilizing the power of TikTok's ad tools. These tools, which range from TikTok Brand Takeover to Influencer Marketing and Analytics, provide unique opportunities to engage audiences, drive brand awareness, and maximize returns on investment, making them indispensable for any savvy marketer.


Velislava Georgieva is a Digital Marketing Specialist at Inbound Blogging, specializing in Content Marketing and Outreach Strategies. Besides her passion for digital marketing, she likes yoga, fitness, and hiking. You can connect with her on LinkedIn.

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