TikTok is all the rave these days. With over 1.7 billion users worldwide, billion users worldwide, TikTok is one of the most widely used platforms in the world. That's a huge market for business owners to tap into. If you're not familiar with TokTok, TikTok is a social media platform that allows users to share short-form videos. The app is quite popular among Gen-Z, but it is slowly gaining traction among Millenials.
If your target audience falls within this demographic, it's advisable to include TikTok as part of your marketing channels to reach your ideal audience quicker. A great way to benefit from TikTok's marketing potential is to use a TikTok widget.
A TikTok widget will allow you to display a live feed of videos on your profile. This way, you can keep your website visitors engaged and interested in your brand for longer. In this article, we’ll discuss what a TikTok widget is and provide you with a step-by-step tutorial on how to use a TikTok widget.
What is a TikTok widget?
A TikTok widget is essentially a social media aggregator. It helps you display posts from your TikTok account on your website in a collective, customized format. This makes TikTok a great way to propagate your brand's awareness and reach newer audiences with your product.
A TikTok widget helps you show users the range of content your brand creates. Collating user-generated content as part of your marketing strategy inspires trust within your audience. It shows the human side of your brand and makes customers more willing to buy from you.
One of the best ways to use a TikTok widget is to embed a feed on your website or blog. Embedding your TikTok posts on your website means you can direct users from your website to your TikTok profile. This helps you create an integrated network of social media platforms working toward the goal of positioning you as the go-to for customers in your niche.
How to use a TikTok widget
How do you begin creating your TikTok feed using posts from your personal profile? Here are the necessary steps.
Step 1. Sign up for a free or affordable TikTok widget
A social media aggregator is a tool that makes it easy for to assemble posts from one or more social media platforms into a social wall you can embed onto your website. Social media aggregators collect data from hashtags, mentions, trends, etc. Depending on the social media aggregator you sign up for, you can organize your curated feed into a professional layout of your choice.
Curator is an example of a social media aggregator that helps you customize your curated feed. With Curator, you can pull content from accounts, hashtags, mentions, and geolocations based on the platform.
Top features include hashtag aggregation, support for all major social media platforms, embeddable feeds, layouts, design options, and moderation rules (so you can set posts to be automatically approved or you can log in to approve them).
Curator is easy to use and has the best free plan available – no visible branding even on the free plan. Sign up for a Curator account.
Step 2. Create a new feed
After signing up for your free Curator account, you can begin curating your own TikTok feed to display on your website. To begin curating your feed, go into your Curator dashboard.
There are three tabs (Organize, Curate, Publish) at the top of your dashboard. Under the "Organize" tab, click the + plus sign with the words "Create new feed" beneath it.
After clicking on "Create new feed," you should see a pop-up like the one shown in the image below.
Choose a name for your new feed. Then, choose your default post status as either “Approved” or “Needs Approval”. “Approved” means all your posts will be added to your curated feed. “Needs Approval” means you will need to manually review each post before it is added to your curated feed. This is great if you want to be more selective about the posts that get added to your website.
Step 3. Choose TikTok as the content source
After creating your new feed, you need to add a source. Click on the + plus icon with the words “Add a Source” beneath. Choose “TikTok” from the list of social media options. Click Next to proceed.
Step 4. Connect your TikTok account
Now, select the type of posts you want to display to in feed and connect your TikTok account. Also, select whether you want your posts to go to a default feed or a new feed.
Step 5. Remove any videos you don’t want to embed on your site
Based on the option in Step 2, choose which of the posts you want to embed on your website.
Step 6. Stylize the feed
Next, customize your feed's layout. You can choose the style, the border color, and background color among other settings.
Step 7. Copy and paste the widget code into your website
Generate a code to embed into your website. Next, all you have to do is copy the HTML embed code and add it to your website. Note that, when you remove or approve posts, you don't have to re-copy the HTML code. It will still work on your website. All you have to do is log in to Curator and click the + or ✓ to delete or approve posts.
Top 3 Twitter widget software
If you create content on Twitter, you can use a Twitter widget to curate all your posts on your website. Displaying an active community of people who interact with your brand on your website is great for increasing awareness on your website.
You can embed home timelines, profile timelines, mentions, slideshows, hashtag feeds, visual gallery, etc. There’s so much you can do with a Twitter widget tool. That said, here are our top 3 Twitter widget tools.
1. Curator
Curator is one of the most popular and robust social media aggregators available. It is easy to use and has a clear and intuitive interface. Curator is compatible with Instagram, LinkedIn, Facebook, ping.fm, Twitter, Myspace wordpress.com, and Foursquare.
You can approve every post to go straight to your website or you can set it, so you have to manually approve the posts before they sow show up on your site. Curator offers excellent customer support. The customer service team will respond quickly to any concerns that you have.
Other great benefits of Curator include;
- It's customizable to meet almost every use case.
- It's easy to use and shortens the learning curve.
- Its clean design ensures that you still have a beautiful interface regardless of whether or not you have design skills.
- Unlike most other sites, Curator uses JavaScript, which makes it SEO friendly.
- They have excellent customer support that will respond promptly to any concerns you might have.
- Curator is mobile-friendly. It looks well at home whether on a mobile device or a website.
- The site gives you complete control by allowing you to embed the stream as HTML, JavaScript, and CSS directly into your site as you want it. You can customize it with your website's branding. The end result is an impressive curated feed that fits your site's look perfectly.
Curator has the best free plan available, and doesn't put noticeable branding on your website. On all of the paid plans, you can completely remove the "Powered by Curator" link. Paid plans range from $20 to $200 per month. With Curator, you get the best value for your money.
What's more, Curator has a WordPress plugin, so you'll have a no-code way to install your widget.
2. Hootsuite
Hootsuite is web-based, so you don’t have to go through an installation process. This makes it easy and convenient for you to monitor and update your account from any location.
Instead of aggregating content in a shareable feed, Hootsuite gathers your accounts in one dashboard to make them much easier to manage. Users can connect to a vast array of social media accounts from the Hootsuite dashboard. Some of the platforms that you can integrate to this aggregator include LinkedIn, Facebook, ping.fm, Twitter, Myspace wordpress.com, and Foursquare.
Paid plans range from $49 per month to $739 per month.
3. Walls.io
Walls.io is a platform that helps you collate user-generated content from RSS feeds or social platforms. You can customize the layout of your feed in any way that you like.
You can use it to collect, curatea nd showcase content from RSS feeds or social platforms. You can include a CTA as part of your post or allow others to share their reactions directly on your wall.
Walls offers social feed moderation to help you protect your feed. You can either use their existing blocklist of phrases and keywords to save time or create your own. Walls is, however, pretty expensive.
Their paid plans range from $249 or €1,920/year per month to €500/month or €4,800/year. They also have one-time payment plans. Small event pass costs €200/30 days, medium event pass costs €650/30 days and large event pass costs €1750/30 days.
There are so many tools out there. Not all of them are as effective in content curation. When choosing a tool, always remember to select one that is robust, affordable, and customizable.