If you are active on social media, you must have noticed that an increasing number of brands and creators are showcasing their most authentic, unfiltered selves to their followers. Being genuine and relatable, in fact, can help attract a loyal audience and build a tight-knit community of fans and followers.
Of course, there are lots of different content types that you can post to your social channels to tap into this “authentic brand” vision, but only one is truly king. We are talking about behind-the-scenes (BTS) content.
From vlogs to carousels, from live streams to reels, the options you have for creating great BTS content are many. Nonetheless, coming up with fresh, on-point ideas for this type of content isn’t always a cinch.
Fear not – with our guide right here, you’ll instantly get the inspiration you crave to craft awesome BTS content that attracts, engages, and converts. Ready? Let’s go!
Behind-the-scenes content: What it is and why it’s so successful
When talking about behind-the-scenes content, we refer to content that provides an insider’s look into your company. This could take many different forms, including a virtual tour of your offices, a “day in the life” of a team member, or even a sneak peek at an upcoming new product or service.
Ideally, BTS content should bridge the gap between your brand’s public image and your private life – with its limitations, of course.
The best bit? BTS content can make pretty much everything look fun, exciting, and engaging. It’s so versatile that you can create this type of content whether your company deals with law firm SEO services, sells eco-friendly skincare products, or manages a chain of restaurants.
Let’s now explore some of the most significant benefits of using this type of content on your social media platforms.
1.Humanize your brand
One of the most important things that you can achieve through a well-thought-out BTS content strategy is the ability to humanize your brand. Essentially, by showing who you are, where you work, and what you do outside work, you can create a more genuine, relatable, and engaging thread that connects you straight to your audience.
2. Connect with your audience
Speaking of connecting with your audience – that’s another huge plus of behind-the-scenes content. Think about it. We all love to feel part of something, to know that we belong and that there are other people out there with similar interests, pain points, and beliefs to ours.
You may already, for example, be doing this by using a uk domain to connect with your British audience and let them feel “closer” to your brand. But BTS content takes things even further.
With your BTS content, you can enable your audience to get to know you better – not a filtered, pictured-perfect version of you, but one that looks imperfect, authentic, and unique. This will enable you to tap into that sense of belonging that so many people crave, thus connecting you with your followers in a more “real” way.
3. Diversify and repurpose content
One of the beauties of BTS content is that you can reuse it and repurpose it for other content types and campaigns. Say, for example, that you recently created a behind-the-scenes reel showing you immersed in the creative process that led you to craft your latest, best-selling product.
With the right tools, you can easily transform this video content into anything from a blog post, an infographic, or even a podcast, all of which can provide you with valuable social media post ideas. If your BTS content is performing well, keeping the content limited to that format would simply be a shame.
Top 6 BTS content ideas
Struggling to come up with fresh and captivating ideas for your BTS content? You’re in the right place. Keep reading to discover six cool behind-the-scenes content ideas that you can start using now.
Free to use image sourced from Pexels
1. Day in the life
Possibly one of the simplest, most common, and most effective types of BTS content, the “day in the life” short-form video is something you should add to your list. Putting it together is as easy as one, two, three.
Simply film yourself tending to your daily tasks – from your healthy breakfast routine to your Zoom meetings all the way to walking your dog in the evening – add some trending audio, caption it with some relevant hashtags, and you’re good to go.
2. Meet the team
Another great idea for behind-the-scenes content? The classic “meet the team” theme. This can work whether you choose to use images or video clips that you will edit later.
Ensure that you devote the same amount of time and space to all your team members, and don’t be shy: ask funny, unusual, and interesting questions about their lives, hobbies, and experiences. Yes, this applies to new team members, too!
If a new person has joined your team, take advantage of this opportunity to introduce them to your audience through one of these captivating BTS videos.
3. A sneak peek into a future launch
One of the best ways to promote an upcoming product launch is through BTS content. Through a behind-the-scenes blog, vlog, or even live stream, you’ll be able to generate buzz around your new product, pique your audience’s curiosity, and up your chances of making the launch an overall success.
In some cases, your behind-the-scenes content for a product launch could be in the form of an animated explainer video. These videos are not only fun and easy to create, but they can also attract huge audiences thanks to their simple, colorful, and engaging format. They are also a winning choice if the product you are launching is quite tech-heavy and complex, as they can inform the consumers on how to use it in a digestible way.
If you opt for one of these videos, though, it’s wise to work with a good Explainer Video Company, as they will have all the tools and knowledge required to make your BTS video a real success.
4. Your best tips while traveling
Life can’t be all work and no play, right? So, why not show your followers what you get up to when you stop wearing your business owner hat and let your hair down? You could, for example, film a little vlog of your latest weekend away.
To add value to it, why not include some tips about what to do in the area, where to eat, and when to visit? Think about it as a kind of “travel journal” – a format that will never stop appealing to social media audiences.
5. Your WfH set-up
Free to use image sourced from Pexels
So many of us have moved to either hybrid or fully remote work in the past few years. If that’s the case for you, too, you could consider creating some BTS content showing how you have set up your home office to ensure top productivity.
While, of course, you’ll want this to be as unfiltered and original as possible, we have one word of caution. When filming your office, make sure that you remove anything sensitive or confidential, such as important documents that may give away data like client information or financial results.
6. Meet a happy customer
User-generated content (UGC) continues to be an extremely popular tactic that businesses use to entice customers, boost brand awareness, and lift sales. The good news? Your BTS content can incorporate UGC content, too!
There are lots of different ways to create this type of BTS content. One of the easiest is to, for example, take one of your best customer reviews, turn it into an animated graphic or video, and post it to your social media with an engaging caption.
Naturally, if you want to create something that’s a bit more elaborate, you could always ask your customers directly to send you a short clip of themselves talking about your brand or using one of your products. How you proceed is ultimately up to you, but remember to include UGC content because that’s one of the content types that truly performs best.
Take your audience behind the scenes
Guiding your audience to explore your behind-the-scenes personal and professional life isn’t just an entertaining and playful thing to do to attract more followers on social media. When done properly, it can become a successful marketing strategy.
And if you seem to constantly run out of great ideas for your BTS content, then hopefully our article has given you plenty of inspiration.
What are you waiting for? Start creating those awesome behind-the-scenes posts, videos, and graphics to take your brand to the next level.