To add Google reviews to Squarespace, you build a review feed in a tool like Curator and paste its embed code into a Code block on your page. Every Squarespace plan includes Code blocks, but only some plans let them run the JavaScript a review feed needs, so it's worth checking your plan before you set anything up.
Getting your reviews onto your site is worth the few minutes it takes. BrightLocal's Local Consumer Review Survey found that 41% of consumers always read reviews when browsing for businesses, up from 29% the year before. When your Google reviews appear on your Squarespace site, visitors can read them without leaving to look you up on Google.
If you'd like to compare layouts and features before you start, visit our Google reviews widget for Squarespace page.
Check your Squarespace plan before you start
Your Squarespace plan decides whether a review feed can appear on your site at all. Squarespace's guide to code blocks says that JavaScript and iframes in a Code block require the Core, Plus, or Advanced plan. Its guide to code-based customizations adds the older Business, Commerce, Basic, and Commerce Advanced plans to that list.
Confirm your plan runs JavaScript
To find your plan, open your Squarespace dashboard and go to Settings > Billing. Your plan name appears at the top of the page.
If your site is on Basic (formerly Personal), a Code block will accept your embed code but won't run it. You can upgrade your plan, or you can add reviews by hand with Quote blocks, which work on every plan.
It's worth settling this before you build your feed, because Squarespace's support team doesn't help troubleshoot custom code.
Paste the embed code into a Code block
Squarespace suggests Code blocks for embedding third-party widgets, and they let you place your reviews exactly where you want them on a page. Other options don't work as well. A Text block strips out the script, and site-wide code injection places code in your header or footer instead of in your page content.
Squarespace's Embed block also has a code snippet option, but the Code block is the route Squarespace documents for widgets. The steps are the same in Squarespace 7.0 and 7.1, although the editor looks a little different in each version.
How to add Google reviews to Squarespace in 7 steps
The first five steps happen in Curator, where you build and style your feed. The last two happen in Squarespace, where you paste the embed code and check the result. Curator's free plan covers every step, and you can compare plans on our pricing page.
Step 1: Create a free Curator account and a new feed
Sign up for a free Curator account. Then click Create a new feed and give it a clear name, like "Google Reviews." This feed holds your reviews and generates the embed code you'll paste into Squarespace. To see what a finished feed can look like, browse our Google reviews widget page.
Next, choose an approval setting:
Approved: new reviews appear on your site automatically.
Needs approval: new reviews wait in your queue until you approve them.
I generally recommend starting with Needs approval, because a single off-topic review is easy to miss until it's sitting on your homepage. You can switch to Approved later, once you have a feel for the reviews that come in.
Step 2: Add Google Reviews as your source
Inside your feed, click Add a Source and choose Google Reviews. It appears in the same list as Instagram, TikTok, Facebook, and other platforms, so you may need to scroll to find it.
A feed can hold more than one source. If you also collect Yelp reviews, you can return to this step later and add Yelp to the same feed.
Step 3: Pick a Google Reviews source and find your business
Curator offers two versions of the Google Reviews source, according to Curator's Help Center:
Lite source: available on every Curator plan, including Free. It shows up to 5 reviews chosen by Google, without review photos.
Full source: available on Business plans and higher. It pulls up to 20 reviews per refresh, with photos.
If you're not sure which to pick, start with the Lite source and use it for a month. If those five reviews capture what customers love about your business, you may not need more. If customers keep praising things the five don't mention, the full source is worth the upgrade.
Next, search for your business by name and full address, or enter your Place ID. For example, you might search for "The Breakfast Club, 1130 Fremont Blvd #201, Seaside, CA 93955." Select your listing and click Next. If your business has two listings at the same address, our guide on how to add Google reviews to your website explains how to pick the right one.
Step 4: Approve the reviews you want to show
Once your listing syncs, click Curate to see your reviews. With Needs approval, approve each review you want on your site. With Approved, remove any review that doesn't belong.
Use moderation to filter out three things: spam, off-topic reviews (such as one meant for a different business), and personal details. Keep fair criticism that you've replied to, since a mix of positive and critical reviews looks more believable to visitors.
If you chose Needs approval, check your queue about once a week so new reviews don't pile up. To keep a favorite review at the top of your feed, click Pin on it. When you're done, click Style/Publish Feed.
Step 5: Style the feed to match your site
Pick a layout template, such as a grid, carousel, or list. I personally prefer a carousel for Squarespace homepages, because it fits the full-width sections most templates use and keeps long reviews contained.
Then adjust fonts, colors, and spacing in the style sidebar, where you'll see each change as you make it. To match your site, look up your fonts under Site styles in Squarespace and use the same ones in Curator.
Google reviews vary a lot in length, so open Post settings and set a maximum number of lines per review. You can also create separate layouts for mobile and desktop, and add custom CSS if you want full control. When the feed looks right, click Get Code to copy your embed code.
Step 6: Paste the embed code into a Code block
Open your Squarespace editor and follow these steps:
Edit the page and hover over the section where you want your reviews.
Click Add block (or the + icon), then choose Code.
Click the pencil icon to open the block.
Set the Mode menu to HTML, and leave Display Source off.
Paste your embed code, then click outside the block to close it.
Make sure you paste the entire embed code. According to Curator's embedding guide, it has two parts: a <div> that marks where the feed appears and a <script> that loads it. The feed won't display if either part is missing. For more technical detail, see how to embed Google reviews.
In Squarespace 7.1, you can drag the edges of the block to resize it. A carousel needs less height than a grid, so adjust the block to fit the layout you chose.
Step 7: Save and check the live page
Click Save, or Publish if the page is new. Then check the page the way visitors will see it, because Squarespace sometimes hides custom code while you're logged in to the editor. A blank space in the editor doesn't always mean the feed is broken.
To see what visitors see, click Preview in Safe Mode or open the page in a private browser window. Check it on your phone as well.
From here, the feed updates on its own. New reviews arrive on your plan's refresh schedule, and if you use Needs approval, they wait for you in Curator first.
Where to show Google reviews on Squarespace
Place your Google reviews on Squarespace pages where visitors are deciding whether to buy, book, or get in touch. A review next to a booking button addresses a doubt at the moment it comes up. On a typical Squarespace site, that means three places: the footer, service and booking pages, and product pages.
Your footer
A Code block in your footer puts your reviews on every page of your site, from your About page to your blog posts, with a single embed code. Keep the footer feed compact, such as a carousel or a single row, so it doesn't compete with the content above it.
The feed's script will load on every page, which is fine for one feed. Pin your strongest review so it's the first one visitors see.
Service, booking, and contact pages
Your service and booking pages are where visitors decide whether to contact you. Add a Code block just above your booking button, contact form, or Acuity scheduling block, and choose a compact layout that shows three or four recent reviews.
If you offer very different services, create a separate feed for each one. Curator lets you run multiple feeds from one account, so your wedding page can show wedding reviews and your portrait page can show portrait reviews.
Product pages on Squarespace Commerce
On a Squarespace store, a short feed near the Add to Cart button gives shoppers reassurance right before they buy. Leave out reviews that mention products you no longer sell, since they can confuse buyers.
If you sell several product lines, create one feed per line and add it to the matching product pages. That way, someone shopping for candles reads reviews about your candles.
How to fix Google reviews that don't show on Squarespace
When a review feed doesn't display correctly, the cause is usually a Squarespace setting rather than the feed itself. Match what you see on your page to one of these common problems.
What you see | Likely cause | How to fix it |
|---|---|---|
Code instead of reviews | The Code block's Mode is set to JavaScript or CSS, or Display Source is on | Switch Mode to HTML and turn Display Source off |
Blank only while editing | Squarespace hides custom code while you're logged in | Click Preview in Safe Mode or open the page in a private window |
Blank for everyone | Your plan doesn't run JavaScript in Code blocks | Check Settings > Billing for Core, Plus, or Advanced |
Still blank on a supported plan | The embed code is incomplete or unpublished | Publish your feed in Curator, then paste the full embed code (div and script) |
Works on one page, not another | The page sits inside an index page, or Ajax loading is on | Move the page out of the index page, then turn off Ajax loading |
Only five reviews | The Lite source shows up to 5 reviews | Switch to the full source on a Business plan for up to 20 reviews |
Your page shows code instead of reviews
If you see raw code where your reviews should be, the Code block's Mode is set to JavaScript or CSS, or Display Source is switched on. Both settings make Squarespace display the code as text instead of running it. Open the block, switch Mode to HTML, turn Display Source off, and save the page.
A wedding photographer asked me why her review carousel showed up as a block of code. Her Code block was set to JavaScript mode, and switching it to HTML fixed it in seconds. Her inquiry page has shown live reviews ever since.
The feed is blank only while you're editing
If the feed is missing only while you're logged in, Squarespace is likely hiding custom code as a security measure. Click Preview in Safe Mode or open the page in a private window. If your reviews appear there, the feed is working.
If a Code block stops the editor from working altogether, Squarespace recommends disabling scripts in preview first, then editing the block.
The feed is blank for everyone
If the feed doesn't appear in a private window either, check your plan. JavaScript only runs in Code blocks on the plans listed in Check your Squarespace plan before you start. On Basic, the embed code sits in the block without running, and there's no error message to tell you why.
The embed code is incomplete or unpublished
If your plan supports JavaScript, look at the embed code itself. The feed won't load unless both the <div> and the <script> are pasted into the Code block. It also won't show changes you haven't published, so click Publish or Get Code in Curator, then paste the code again.
The feed works on one page but not another
If the feed appears on one page but not another, check whether the second page sits inside an index page, or whether Ajax loading is turned on. Squarespace notes that custom code may not render in either case. Move the page out of the index page and check again, and if the feed is still missing, turn off Ajax loading in your site settings.
To confirm the cause quickly, paste the same embed code onto a standalone test page. If the feed works there, the index page or Ajax setting is the problem.
Only five reviews appear
Five reviews is the limit for the Lite source. Google chooses which five appear, so the set can change when the feed refreshes, and the Lite source also leaves out review photos. To show up to 20 reviews with photos, switch to the full source on a Business plan or higher (see our pricing page).
If none of these fixes solves the problem, Curator's support team can check your feed directly.
Other ways to add Google reviews to Squarespace
You have two free alternatives if your plan can't run a review feed or you only want to feature a review or two. You can copy reviews into Quote blocks, or you can embed a Google Map that shows your star rating. Neither updates with new reviews the way a feed does, but both work without a third-party tool.
Showing even a few reviews can make a difference. In BrightLocal's Local Consumer Review Survey, 85% of consumers said positive reviews make them more likely to use a local business. A handful of strong reviews on your site still helps.
Here's a side-by-side look at all three methods:
Method | Updates automatically | Upkeep | Best for |
|---|---|---|---|
Curator feed in a Code block | Yes | Set up once | Homepages, footers, and booking pages |
Quote blocks | No | Update by hand | One standout review on a page |
Google Map embed | Partly (star rating and review count only) | Set up once | Contact and location pages |
For a review link button or a custom API build, see our guide on how to add Google reviews to your website.
Copy your best reviews into Quote blocks
Quote blocks are Squarespace's built-in way to show a quote with its source, and they work on every plan, including Basic. To add one, edit your page, click Add block, choose Quote, and paste the review text into the Quote field. Add the reviewer's first name in the Source field, then repeat for each review you want to show.
I use Quote blocks sparingly, mostly to feature one standout review on a services page. Beyond that, keeping them current means copying new reviews by hand.
Copied reviews don't update, and that's the main drawback. One bakery owner I worked with had copied five Google reviews into Quote blocks, and by the time we talked, the newest was eight months old. She switched to a moderated feed in her footer and now approves new reviews once a week.
Embed a Google Map with your star rating
A Google Map embed shows your location, star rating, and review count, and visitors can click through to Google to read your reviews. It works well on a contact or locations page. Squarespace's built-in Map block only shows a pin, so you'll need Google's embed code to display your rating.
To add it, open your business listing in Google Maps, click Share, choose Embed a map, and copy the HTML. In Squarespace, paste it into a Code block set to HTML. Google Maps embeds load in an iframe, a small window that displays another website inside your page, so this method also needs a plan that supports custom code.
If you're using Wix instead, the steps are nearly the same, and our page on how to embed Google reviews on Wix walks you through them. For other site builders, our guide on how to add Google reviews to your website covers every major platform.
Squarespace Google reviews FAQs
Do I need an app to add Google reviews to Squarespace?
No. You add Google reviews to Squarespace with an embed code, so there's nothing to install. A tool like Curator gives you the embed code, and you paste it into a Code block on your page. The only requirement is a Squarespace plan that can run JavaScript in Code blocks.
How do I embed Google reviews on Squarespace?
To embed Google reviews on Squarespace, build a Google reviews feed in Curator, click Get Code, and paste the embed code into a Code block set to HTML mode. Your site needs a Core, Plus, or Advanced plan for the feed to run. On the Basic plan, you can add reviews by hand with Quote blocks instead.
Will a review feed slow down my Squarespace site?
A single Curator feed adds very little to your page. The embed code is about 13 lines long, and the feed loads with one script. To keep your pages fast, use one feed per page instead of stacking several in the same section.
Will Google reviews on my site show star ratings in search results?
No. Google's review snippet guidelines say a business's own pages aren't eligible for star ratings when the reviews come from an embedded widget. They name Google reviews widgets as an example. A review feed's value is the trust it builds with visitors who are already on your site.
Do new Google reviews appear on my site automatically?
Yes. Curator checks for new reviews every 24 hours on the Free plan, every 60 minutes on Pro, and every 15 minutes on Business. With Approved, new reviews appear on your site after the next refresh. With Needs approval, they wait in your queue until you approve them.
Start a free Curator feed and add your Google reviews to your Squarespace site today. To compare layouts first, browse our Google reviews widget for Squarespace.
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