You might not know this, but Pinterest is a powerful platform for businesses, bloggers, and creators to showcase ideas and drive traffic. With 1 in 4 consumers wanting more brands to use Pinterest, it’s a platform you should seriously consider adding to your website.
Embedding Pinterest lets you feature pins, boards, or even your profile directly on your site, creating a seamless way for visitors to engage with your brand. Done right, it boosts visibility, strengthens credibility, and can even lead to more sales. In this guide, you’ll learn exactly how to embed Pinterest and maximize its impact on your site.
Why you should embed Pinterest on your website
Before delving into how to embed Pinterest on your site, let’s clarify the benefits. Firstly, Pinterest isn’t just another social platform. Rather, it’s a visual search engine where people actively look for ideas, products, and inspiration. By embedding it, you tap into that discovery-driven mindset and give visitors fresh, interactive content to explore without leaving your site.
Other key benefits include:
- Encourage engagement: Interactive pins encourage visitors to click, save, and explore, keeping them engaged longer on your site. This extended interaction increases the likelihood of casual visitors returning or converting later. Plus, search engines notice when users spend more time on a page, and the higher engagement can indirectly boost your site’s SEO performance.
- Drive conversions: Embedded pins and boards can link directly to your product pages, blog posts, or landing pages, turning casual browsers into buyers. Since Pinterest users often browse with purchase intent, these embeds work as built-in product discovery tools, gently guiding visitors toward your offerings.
- Keep content fresh: Unlike static images, embedded Pinterest content updates automatically. When you refresh a board on Pinterest, it instantly updates on your site. This means your website stays visually dynamic without extra effort, saving time while keeping your content aligned with current trends.
- Boost brand awareness: Visitors can follow your profile, save pins, and share your content, extending your brand’s reach far beyond your website. Each repin acts like a free promotion, helping your brand appear in new feeds and gaining exposure to potential customers who may not know you yet.
- Leverage social proof: Displaying pins and boards shows your brand is active on Pinterest, building credibility and trust with your audience. When users see that others engage with your pins, it signals popularity and relevance, making your brand appear more trustworthy and authoritative.
How to embed Pinterest on your website
Here are the three best options for embedding Pinterest on your site
Method: Embed Pinterest with a social media aggregator
Using a social media aggregator is a quick and low-maintenance way to showcase Pinterest content on your website. Whether you’re highlighting a specific board or your entire profile, aggregators let you pull in fresh content automatically and customize the look to match your brand—no coding required.
Here’s how to do it in 6 simple steps:
- Choose and sign up for a social media aggregator: Pick a platform that supports Pinterest (many popular ones do) and create an account or log in.
- Create a new feed or collection: Give it a name related to the page or campaign you’re working on.
- Connect your Pinterest account or provide the content URL: Select Pinterest as your source, then choose whether to pull content from a profile, board, or specific pins.
- Moderate your content (optional): Set up automatic or manual approval to control which pins are shown. You can also remove pins or add custom content.
- Customize the design: Choose from layout options like grids, carousels, or walls, and adjust the appearance—colors, spacing, fonts—to match your site.
- Embed the feed on your site: Copy the embed code or shortcode provided and paste it into your site using an HTML block or plugin. Then preview on desktop and mobile to make sure it looks great.
Using an aggregator means your Pinterest content stays fresh and engaging—without constant updates or manual embedding.
Method 2: Manually embed HTML code
Manually embedding HTML code is the most direct way to add Pinterest content to your website. Simply copy the embed code from a pin or board on Pinterest and paste it into your site’s HTML where you want it displayed. This method is quick, lightweight, and works on almost any platform that supports custom HTML.
However, it has clear drawbacks, such as needing basic coding knowledge. Also, customization is very limited, and if you want to update or replace the content, you’ll have to swap out the code manually each time. These downsides make this method ideal for only simple, one-off embeds rather than ongoing use.
To get the embed code, go to Pinterest and open the pin or board you want to use. Click the “…” menu or share icon, then select “Get Pin Embed Code” (or “Embed” if that option appears). Pinterest will generate an HTML snippet.
Now that you have the code, you can insert it on your desired web page. Since each website builder is different, we’ve provided the steps for adding Pinterest to WordPress, Squarespace, Wix, and Shopify below.
Steps to embed Pinterest with WordPress
- Log in to your WordPress dashboard.
- Open the page or post where you want Pinterest to appear.
- Click the “+” block button and select Custom HTML.
- Paste the Pinterest embed code snippet you copied.
- Preview, then hit Publish/Update.
Steps to embed Pinterest with Squarespace
- Go to the page editor in Squarespace.
- Click the “+” icon to add a new block.
- Choose the Embed block.
- Paste your Pinterest embed code or link.
- Apply changes and save your page.
Steps to embed Pinterest with Wix
- In the Wix Editor, open the page where you want Pinterest to show.
- Click Add (+) > Embed Code > Embed HTML iframe.
- Paste your Pinterest embed code.
- Resize and position the box as needed.
- Publish your site to see it live.
Steps to embed Pinterest with Shopify
- From your Shopify admin, go to Online Store > Themes.
- Click Customize on the theme you’re using.
- Add a Custom HTML block/section where you want the embed.
- Paste your Pinterest embed code.
- Save and preview the page.
Method 3: Use Pinterest’s native widget builder
Pinterest’s widget builder is the platform’s own tool for adding pins, boards, or even your full profile to a website. You can find it on Pinterest’s developer site under the widget builder section.
Using it is free, and your embeds update automatically whenever you change the original pin or board. The downside is you’re stuck with Pinterest’s default styles, but you can adjust the size and number of Pins, and the width and height of boards.
If you want more control over design, filtering, or combining Pinterest with other social feeds, a tool like Curator can help. In summary, the native builder works best if you just want a quick live Pinterest feed, while Curator is better for marketers who want control and flexibility.
Steps to use Pinterest’s native widget builder
- Add the Pinterest script (only once per page) by pasting this code into the “Custom Code,” “Header/Footer,” or “Embed” section on your site:
<script async defer src=”//assets.pinterest.com/js/pinit.js”></script>
- If you want to add a pin, paste this code where you want it to appear, and replace the link with the pin’s link (URL) from Pinterest:
<a data-pin-do=”embedPin” href=”https://www.pinterest.com/pin/XXXXXXXXX/”></a>
- If you want to add a board, paste this code where you want it to appear, and replace the link with your Pinterest board link (URL):
<a data-pin-do=”embedBoard”
data-pin-board-width=”400″
data-pin-scale-height=”240″
data-pin-scale-width=”80″
href=”https://www.pinterest.com/USERNAME/BOARDNAME/”></a>
Just remember to replace the sample URLs with the actual Pinterest pin or board URLs you want to embed.
Best practices for embedding Pinterest content
Embedding Pinterest content on your website can boost engagement and strengthen your brand presence if you do it right. Here are the key best practices to follow:
- Keep load speed in mind: Your site’s performance is critical. Limit the number of embedded boards or pins per page to avoid slowing down your site. Ideally, keep it to three to five embeds per page so you balance engagement with smooth performance.
- Maintain visual consistency: Align embedded boards with your brand’s design. Adjust sizes and layouts so the Pinterest content looks integrated, not out of place.
- Prioritize mobile responsiveness: Most web traffic comes from mobile. Test how the content looks on smaller screens and ensure it’s easy to scroll and interact with. Also, check that your embeds don’t overlap or break layouts on different devices.
- Add contextual value: Don’t just drop in a board. Explain why the embedded pins matter—whether they’re showcasing product use cases, tutorials, or customer stories.
- Track engagement: Use analytics to monitor clicks and interactions. Tools like Curator can help you aggregate Pinterest content while providing insights into how embeds impact sign-ups, traffic, or brand visibility.
Which method should you choose to embed Pinterest on your website?
Embedding Pinterest content can enhance your website, but choosing the right method is key. One approach is manual embedding, where you copy the embed code for individual pins or boards directly from Pinterest. This is free and works well if you only need a few pins, but it quickly becomes tedious. Every new pin or board requires manual updates, making it impractical for dynamic or growing content.
Pinterest’s native widgets offer another option. These require some effort, but are responsive and maintained by Pinterest itself. They’re ideal for quickly adding boards or profiles, but they come with limited customization options and can slow down your pages if you use multiple widgets at once.
For a more robust solution, third-party tools like Curator stand out. Its free version lets you embed and aggregate a limited number of boards or pins, giving you a quick start without cost. You can also pull content from Google reviews and your social media with Curator and display it on your site.
For advanced features, such as analytics tracking and fully customizable embeds, the paid plans provide added flexibility. It ensures your content looks great across devices and saves significant time on maintenance. In summary, Curator provides the most scalable, flexible, and hassle-free way to showcase Pinterest content effectively.
FAQs
Get answers to important questions.
How do I embed Pinterest on a website?
You can use Pinterest’s native embed options to add individual pins, boards, or profiles to your website. Pinterest provides simple HTML embed codes you can copy and paste. If you want to display multiple pins or boards in one place, consider using a third-party social media aggregator that supports Pinterest content.
Is a Pinterest widget free to use?
Yes, Pinterest’s own widgets are free. You can embed profiles, boards, or individual pins without cost. Some third-party aggregators offer more advanced features—like content moderation, customization, or analytics—on free or paid plans.
Can I use Pinterest images on my website for free?
Not necessarily. Pinterest is a platform where users share content from many sources, so not all images are free to use. Always respect copyright and only display content you own, have permission to share, or that’s embedded via official channels.
Can I embed multiple Pinterest boards at once?
Pinterest’s native embed tools don’t support combining multiple boards into one view. However, some third-party social media aggregators allow you to create unified feeds by pulling content from multiple Pinterest sources into a single, customizable embed.
Will Pinterest embeds slow down my website?
Embedding several Pinterest elements can affect load times, especially if you use many on one page. To reduce performance issues, keep embeds limited and consider using a third-party tool that optimizes content loading.
Are Pinterest embeds mobile-friendly?
Pinterest’s widgets are generally responsive and should display well on mobile devices. For more control over layout and design across different screen sizes, look for an aggregator that offers responsive templates and customization options.
Can I customize the appearance of Pinterest embeds?
Pinterest’s built-in embeds offer limited design flexibility. If you want to fully control how the content appears—such as adjusting layout, colors, or fonts—you’ll need to use a social media aggregator that supports Pinterest and allows design customization.