When a customer posts about your brand, you have a big opportunity.
You can thank them for posting about you, save the post, and re-share it with your
audience—giving you great content for free.
But with so much content being published daily, many brands struggle to locate and utilize positive posts about their products or services.
That's where a user generated content platform comes in.
This type of software is invaluable for discovering, moderating, and reposting content.
In this guide, we provide a list of the top UGC platforms and we show you how to choose the right one for your business.
What is a user generated content platform?
User generated content platforms make it easy for marketers to discover, filter, and utilize content created by customers, brand ambassadors, and employees. User generated content refers to content created by social media users, rather than by brands directly. Examples include pictures of your product, positive reviews after a service, or photos snapped during your live event or conference.
While most user generated content platforms focus on the collection and moderation of content, some allow you to partner with creators, request content, or even purchase user generated videos and images.
What are the benefits of a user generated content platform?
The power of UGC is undeniable and there are a ton of reasons to use this type of software to get the most out of it.
User generated content platforms help you:
Discover more content about your brand than you'd be able to do manually
Save time finding user generated content
Save time filtering and moderating user generated content
Request rights and permissions from the content creator so you can utilize the post on your website, social media, and other digital platforms
Keep track of the content that you have the rights to use
Manage influencer partnerships
Order the exact type of user generated content you're looking for via detailed briefs
Ultimately, you can source content that truly connects with your customers and
How do you choose the right user generated content platform?
To choose the right platform, you need to answer this question: What is your biggest problem when it comes to UGC?
If you're not getting enough UGC, you might want to choose a platform with features to help you manage UGC sweepstakes and contests.
If you're getting so much UGC that you're struggling to manage it, look for UGC apps with advanced moderation rules.
If you want a simple way to add UGC to your website, use a social media aggregator that pulls content from hashtags and mentions and lets you pick the best posts to add to a social media widget on your site.
Top 19 user generated content platforms
To help you choose the right platform, we've selected the best of the best. For each software, you'll find a list of features, pricing information, and reviews.
1. Curator
Curator offers simple and affordable user generated content management. You can integrate a variety of social media sources, automatically or manually approve content, and embed awesome UGC on your website using a social media widget.
Features:
Integrates with TikTok, Instagram, Facebook, X (formerly Twitter), and dozens more platforms
Works with branded hashtags, account tags, account mentions, and geolocation tags
Includes rights management via a Chrome extension tool
Allows you to add UGC anywhere on your site with unlimited social media widgets (also known as social media feeds)
Pricing: The free plan allows for up to 2,000 page views per month. Or, get up to 15,000 page views per month with the Professional plan for just $25 per month. To unlock Unlimited page views per month and up to 15 sources or feeds, choose the Business plan for $59 per month.
Reviews: Curator has 4.6 stars on G2.
Learn more about Curator and get started with our free forever plan.
2. Bazaarvoice
Bazaarvoice is a comprehensive UGC platform that also allows you to collect and moderate online reviews. The platform offers a variety of features to help you utilize and display high quality UGC.
Features:
Sample management (deliver samples to target customers and influencers)
Drive product reviews from influencers
Creator network for sourcing influencers
Discover and moderate user generated content and reviews
Create social commerce and shoppable experiences
Syndicate user generated content across retail channels
Advanced reporting on UGC and influencer campaigns
Pricing: As an enterprise solution, Bazaarvoice doesn't publish their pricing online. You'll need to get in touch with them for a custom quote.
Reviews: Bazaarvoice has 4.2 stars on G2.
3. Tagbox
Tagbox (formerly known as Taggbox) offers a couple of different products. Their UGC Suite is designed to help you capture and use UGC. They also have a Social Wall product, which is essentially digital signage software for events, and a Widget product, which allows you to embed your own social media posts in your feed.
Features:
Social media integrations to collect UGC in one place
Automated moderation rules
UGC storage with categories and tags
Rights management
Multiple ways to publish UGC including website widget, email campaign, social ads, organic social, etc.
Creator community to recruit influencers for content partnerships
Pricing: For their UGC Suite, there are no self-serve pricing plans available. You'll need to get in touch with the sales team for a custom quote. If you just want to collect social media content from a branded hashtag and display it on your website, you can try their Widget product. The free plan allows for 500 views per month and the paid plans range from $19 to $79 per month for most businesses.
Reviews: Tagbox has 4.8 stars on G2.
4. Upfluence
With Upfluence, you can manage both UGC and influencer content. There are features for finding, managing, gifting, and paying creators, allowing you to consolidate as much of your workflow as possible.
Features:
Discover brand ambassadors
Generate unique promo codes for influencers
Influencer gifts and payments
Order and deliver free products to influencers
Affiliate program management and payouts
Sales tracking and attribution
Pricing: Upfluence only offers custom enterprise pricing, so you'll need to get in touch with them for a quote.
Reviews: Upfluence has 4.6 stars on G2.
5. Birdeye
For many businesses, especially local businesses, online reviews are the most important format of user generated content. Birdeye offers a host of features to help you collect and display online reviews, drive SEO traffic, and manage your reputation.
Features:
Source and moderate online reviews on 200+ review sites
Multi-location content management and landing page creation
Manage map listings
Manage social media posts across locations
Include real Google reviews in your Google search ads
Grow and manage customer referrals
Pricing: Most businesses can expect to pay between $299 to $399 per month for Birdeye's listings and reviews features. Contact them for custom pricing based on the features you need and the number of locations.
Reviews: Birdeye has 4.7 stars on G2.G2.
6. Grin
Grin offers features to help you manage influencer marketing, affiliate marketing, and customer advocacy campaigns. While the platform is focused primarily on influencer marketing, you can use it to source content from customers and micro-influencers as well. Deliver free products to top customers in exchange for social media posts and online reviews.
Features:
Discover and recruit creators
Manage creator relationships
Ship free products to creators
Provide unique affiliate links and promo codes
Influencer credibility analysis
Report on direct campaign sales
Pricing: Grin doesn't publish their pricing online, so contact their sales department for a custom quote.
Reviews: Grin has 4.5 stars on G2..
7. Emplifi
Emplifi is one of the top UGC platforms for consumer brands. It offers a host of UGC features that are great for ecommerce companies, like product page galleries and shoppable UGC. You can also gain insights into what customers care about to help your team continuously innovate competitive products.
Features:
Product page galleries for displaying product-relevant UGC
Customer intelligence
Competitor benchmarking
Reputation monitoring
Shoppable UGC
Livestream shopping
Ratings and reviews syndication
Pricing: As an enterprise product, Emplifi doesn't offer self-serve plans. You'll need to request pricing from them directly.
Reviews: Emplifi has 4.4 stars on G2.s on G2.
8. CrowdRiff
With CrowdRiff, you get a powerful but simple UGC workflow. Their advanced search functionality makes it easy to find more content that mentions your brand. You can then request rights to use the content, store it in their digital asset management library, and publish it to your website via UGC galleries.
Features:
UGC rights management
Social search for discovering more UGC
UGC publishing via product galleries
UGC storage with tagging
Digital asset management
Pricing: CrowdRiff only offers custom pricing, so contact them for a quote.
Reviews: CrowdRiff has 4.7 stars on G2.
9. CrewFire
CrewFire was designed to help you discover and manage brand ambassadors. You can drive engagement with your social media content, request UGC, and produce more word-of-mouth and referral sales. This is a great solution for companies that want to boost visibility in addition to sourcing UGC.
Features:
Brand ambassador management
Affiliate links
Referral codes
Email and SMS broadcasts
UGC campaigns with rewards
Incentivized Instagram engagement and content sharing campaigns
Pricing: While CrewFire does provide plan options, they come without a listed price. Like many of the other platforms you’ll have to contact sales in order to understand the pricing options available.
Reviews: CrewFire has 4.5 stars on G2.
10. Tagshop
Tagshop has transitioned from traditional UGC tools to become a dedicated platform for AI-generated UGC ads. Marketers can now create hyper-realistic video ads without influencers, photoshoots, or lengthy production cycles. With features like script automation, avatar customization, and direct export to ad platforms, Tagshop is a solution for performance-driven teams that want to scale UGC-style ads efficiently.
Features:
Create AI-generated UGC videos using a library of 100+ avatars
Use “URL to Video” to pull product data instantly
Generate performance-optimized scripts with AI
Auto-editing tools for visuals, voiceovers, and lip sync
Bulk-create ads for A/B testing across formats
Direct export to Meta and TikTok Ads
Pricing: Tagshop offers a free plan that includes one watermarked video per month. Paid plans start at $23 per month for five videos with 20+ avatars and watermark-free exports. Be aware that you are given monthly credits and they do expire each month..
Reviews: Tagshop has 4.9 stars on G2. on G2.
11. Billo
Billo is the perfect solution for new startups or companies that aren't getting enough UGC through organic methods. With Billow, you can purchase made-to-order images and video posts. Get custom video ads, testimonials, reviews, and more.
Features:
Order UGC from content creators
Videos for social media ads
Videos for Amazon or other retailer product pages
Stock UGC library to purchase ready-to-use videos
Pricing: With Brillo you have to sign up for free or book a demo. Pricing is not available upfront and will have to contact them or sign up for more info.
Reviews: Billo has 4.2 stars on G2.2.
12. Yotpo
Yotpo offers a comprehensive suite of tools for ecommerce companies. You can consolidate your UGC management with other essential channels like SMS and email. You can also set up and run a loyalty program that encourages repeat purchases.
Features:
SMS marketing
Loyalty program and rewards management
Email marketing
Review collection and displays
Product subscription management
Visual UGC galleries
Add-to-cart functionality for UGC galleries
Pricing: Yotpo offers packages as well as a build your own bundle so you can easily customize what you’re getting. Pricing is also dependent on order volume. For instance, if you're just looking to utilize their Reviews and UGC product, the Starter plan costs $24 per month for a monthly order volume of 100. If you have more than 10,000 sales ber month you will need to contact sales.
Reviews: Yotpo has 4.3 stars on G2.2.
13. Social Native
Social Native is a dedicated platform for managing user generated content and influencer relationships. It's great for engaging with customers, micro-influencers, and popular influencers.
Features:
Creator Discovery™
First-party creator database for accurate discovery and vetting
Influencer management
Content licensing
Automated payments
UGC collection and curation
Shoppable galleries
API integrations
Robust analytics
Pricing: Social Native only offers custom enterprise plans, so reach out for a quote. You can book a demo though and check it out before jumping on that sales call though.
Reviews: Social Native has 5 stars on G2..
14. JoinBrands
JoinBrands offers you access to 250,000+ UGC creators and influencers so you can order the exact type of UGC you're looking for. This platform is a great option for brands that are struggling to generate enough UGC or high quality UGC that's usable in ads. And, their process is simple and straightforward so obtaining your UGC will not leave you with a headache.
Features:
UGC images and videos
Unboxings, how-tos, product reviews, and product demos
Lifestyle shots, product selfies, product shots
Native content for TikTok, Instagram, and more
Exclusive rights to the content you order
Seamless payment handling
Pricing: Pricing starts at $99 per month for the Start-up plan. 30% of your monthly payment is returned as a credit to fund your content. You’ll also be paying a platform fee which is a percentage based charge for using the platform, so make sure your considering that when calculating your spend.
Reviews: JoinBrands has 4.8 stars on G2.
15. Nosto
Nosto has evolved from a visual UGC and ecommerce tool into a full-fledged AI-powered commerce experience platform. At the core is Nosto experience.AI™, a personalization engine that unifies product, behavioral, and performance data to optimize search, merchandising, content, and UGC at scale. While still offering robust UGC galleries and rights management, Nosto’s strength now lies in driving revenue through intelligent, real-time personalization and automation.
Features:
AI-driven UGC galleries with built-in rights management
Smart product recommendations and personalized search
Automated category merchandising and post-purchase upsell
Dynamic content personalization and behavioral pop-ups
Experience.AI™ personalization engine using real-time commerce data
Visual A/B testing, segmentation, and optimization tools
Content Experience and Product Experience clouds
Integrates with major ecommerce platforms and tech stacks
Pricing: Nosto does not offer self-serve subscriptions. Pricing is based on your ecommerce needs, site size, and the modules you select. Contact their sales team for a custom quote.
Reviews: Nosto has 4.6 stars on G2.
16. Trend
Trend is a UGC platform that makes it easy to purchase high quality user generated content. Just create a brief to start collecting applications from creators excited to produce content for your brand.
Features:
Product in action videos
Testimonial videos
Unboxing videos
Product photography
Lifestyle photography
Portrait photography of customers who represent your brand
Pricing: Pricing starts at $36.67 per photo and $91.67 per video. However, you have to purchase creator credits to pay for content creation. The starter package is $550 for 60 credits which provides up to 6 videos or 15 photos. The credit cost does go down when you buy larger bundles.
Reviews: Trend has 4.5 stars on G2.2.
17. Wyng
With Wyng, you can easily collect, sort, and publish content created by your customers. Wyng offers advanced features to help you drive more UGC like sweepstakes and promotions. And Wyng makes it easy to personalize shopping experiences with first-party data. You can automatically personalize your ecommerce store with customer data and integrate Wyng with your favorite email and SMS platforms to personalize other marketing channels.
Features:
UGC sourcing and discovery
UGC moderation and storage
Rights usage
First-party customer data platform
Personalized shopping experiences
UGC gamification and rewards
Forms and surveys
Quizzes
Sweepstakes and promotions
Pricing: Pricing information isn't available online. Contact sales for a custom quote.
Reviews: Wyng has 4.4 stars on G2.
18. Club
Club is the newly rebranded version of Brandbassador, now laser-focused on community-led marketing. With Club, brands can turn fans, followers, and customers into an army of content creators through gamified campaigns, mobile engagement, and automated rewards. The platform is ideal for companies that want to activate micro-influencers, incentivize UGC, and drive measurable sales through community engagement.
Features:
Community engagement via a branded mobile app
100+ ready-made “missions” to spark UGC, reviews, and social growth
Loyalty gamification and reward automation
Segment community members by influence, performance, and engagement
Built-in affiliate tools including discount codes and dynamic commissions
Auto product seeding and gifting
Webshop integration with sales tracking
Push notifications for new campaigns
Pricing: Pricing for Club is only available upon request.
Reviews: Brandbassador has 4.7 stars on G2.
19. Aspire
Aspire offers several ways to source organic content from customers and influencers. You can use their influencer search to discover the right partners for your brand, engage with creators via their creator marketplace, or use their UGC moderation features to find social media posts that feature your products and get the rights to this content.
Features:
Influencer search
Creator marketplace
Influencer campaign management
UGC content sourcing and curation
UGC rights management
Product seeding management
Optional done-for-you agency services
Pricing: Aspire doesn't offer self-service subscriptions, so enquire with their sales team to get a custom quote for their software.
Reviews: Aspire has 4.6 stars on G2.G2.
Frequently asked questions about UGC
To learn more about UGC, read our answers to frequently asked questions.
Why is UGC important?
User-generated content is invaluable in today's digital landscape for several reasons. First and foremost, it fosters authentic and relatable connections between brands, products, or services and their audiences. UGC acts as social proof, allowing potential customers to see real-life experiences and testimonials directly on your website, building trust and credibility.
UGC also reduces the burden of content creation on businesses and organizations. Users willingly generate content, including reviews, testimonials, and creative images and videos. UGC enhances engagement and interaction, as it encourages active participation and community-building among users. And, with the rise of AI-generated UGC and community-based platforms, brands can now scale authentic-looking content faster while preserving the trust that organic UGC brings.
Overall, UGC is essential for building brand loyalty, expanding reach, and engaging with customers.
What's the easiest way to collect UGC?
The easiest and most affordable way to collect user generated content is with a social media aggregator. This software automatically pulls content that mentions your brand through hashtags and account tags. You can review the posts and add them to your website. However, some social media aggregators don't offer rights management, so you might have to contact creators manually. Curator offers a Google Chrome extension to help you easily get in touch with customers and ask them for the rights to use their content.
Brands with a high volume of UGC should use a user generated content platform, which will offer advanced moderation and rights management features.
What are some ways to get more UGC?
To generate more UGC, try utilizing a branded hashtag. Add it to your website and ask customers to use the hashtag in their social media posts for a chance to be featured. Check out this UGC Instagram example:
You can also run UGC contests and sweepstakes to incentivize customers to post about your products or services online.
Check out these UGC campaign ideas and UGC content examples for more inspiration.
How do you moderate UGC?
To effectively moderate UGC, you should use a combination of automated and manual processes. Set up automated filters to remove posts with profanity. Then, manually comb through content to find things that are on brand and would be entertaining or valuable to your audience. And remember to follow all the UGC best practices to make sure you are getting the most out of your efforts.
What are the best ways to utilize UGC?
UGC can make any type of marketing campaign more successful, because humans relate to other humans. Use UGC anywhere you want to provide a sense of community or increase engagement.
Here are some popular ways to use UGC:
Add a social media feed to your website
Include relevant UGC in product pages
Use UGC in your organic social media posts
Use UGC in your paid social media advertising campaigns
What’s the best way to manage rights?
The best way to manage UGC rights is to use a UGC platform with built-in rights management tools. Many platforms let you request permission directly from creators with automated messages or embed consent tracking into their workflows.
For example, Curator offers a Chrome extension that lets you request rights with just a few clicks. More advanced platforms, like Emplifi and Nosto, include rights management in their digital asset libraries to ensure content is only published once proper consent is granted.
If you're managing rights manually, always keep a record of approvals—screenshots, emails, or signed agreements—and make sure your terms clearly outline how and where the content will be used.
What are the most common UGC mistakes to avoid?
User-generated content can be incredibly powerful, but only when handled correctly. Here are the most common UGC mistakes to avoid:
Choosing the wrong social platforms
Using content without permission
Ignoring negative feedback
Relying only on influencers
Only using UGC once
Failing to engage during the campaign
Over-editing content
What are the best social platforms for finding UGC?
The best platforms for discovering UGC depend on your audience, but generally include:
Instagram – Ideal for visual content, product photos, and lifestyle shots. Hashtags and account mentions are easy to track.
TikTok – TikTok UGCreat for short-form video reviews, tutorials, and challenges. High engagement and virality potential.
X (formerly Twitter) – Useful for customer praise, live event content, and real-time brand mentions.
Facebook – Strong for community-driven content and customer testimonials, especially in group posts or reviews.
YouTube – Best for long-form reviews, unboxings, and how-to content.
Social media aggregators and UGC platforms can pull from multiple sources, so you can monitor hashtags, tags, and mentions across platforms in one place.
Looking for an easy way to collect and use UGC? Check out Curator.
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