When a customer posts about your brand, you have a big opportunity.
You can thank them for posting about you, save the post, and re-share it with your audience—giving you great content for free.
But with so much content being published daily, many brands struggle to locate and utilize positive posts about their products or services.
That's where a user generated content platform comes in.
This type of software is invaluable for discovering, moderating, and reposting content.
In this guide, we provide a list of the top UGC platforms and we show you how to choose the right one for your business.
What is a user generated content platform?
User generated content platforms make it easy for marketers to discover, filter, and utilize content created by customers, brand ambassadors, and employees. User generated content refers to content created by social media users, rather than by brands directly. Examples include pictures of your product, positive reviews after a service, or photos snapped during your live event or conference.
While most user generated content platforms focus on the collection and moderation of content, some allow you to partner with creators, request content, or even purchase user generated videos and images.
What are the benefits of a user generated content platform?
There are a ton of reasons to use this type of software.
User generated content platforms help you:
- Discover more content about your brand than you'd be able to do manually
- Save time finding user generated content
- Save time filtering and moderating user generated content
- Request rights and permissions from the content creator so you can utilize the post on your website, social media, and other digital platforms
- Keep track of the content that you have the rights to use
- Manage influencer partnerships
- Order the exact type of user generated content you're looking for via detailed briefs
Ultimately, you can source content that truly connects with your customers and
How do you choose the right user generated content platform?
To choose the right platform, you need to answer this question: What is your biggest problem when it comes to UGC?
If you're not getting enough UGC, you might want to choose a platform with features to help you manage UGC sweepstakes and contests.
If you're getting so much UGC that you're struggling to manage it, look for a platform with advanced moderation rules.
If you want a simple way to add UGC to your website, use a social media aggregator that pulls content from hashtags and mentions and lets you pick the best posts to add to a social media widget on your site.
Top 19 user generated content platforms
To help you choose the right platform, we've selected the best of the best. For each software, you'll find a list of features, pricing information, and reviews.
1. Curator
Curator offers simple and affordable user generated content management. You can integrate a variety of social media sources, automatically or manually approve content, and embed awesome UGC on your website using a social media widget.
Features:
- Integrates with TikTok, Instagram, Facebook, X (formerly Twitter), and dozens more platforms
- Works with branded hashtags, account tags, account mentions, and geolocation tags
- Includes rights management via a Chrome extension tool
- Allows you to add UGC anywhere on your site with unlimited social media widgets (also known as social media feeds)
Pricing: The free plan allows for up to 2,000 page views per month. Or, get up to 15,000 page views per month with the Professional plan for just $25 per month. To unlock Unlimited page views per month and up to 15 sources or feeds, choose the Business plan for $50 per month.
Reviews: Curator has 4.6 stars on G2.
Learn more about Curator and get started with our free forever plan.
2. Bazaarvoice
Bazaarvoice is a comprehensive UGC platform that also allows you to collect and moderate online reviews. The platform offers a variety of features to help you utilize and display high quality UGC.
Features:
- Sample management (deliver samples to target customers and influencers)
- Drive product reviews from influencers
- Creator network for sourcing influencers
- Discover and moderate user generated content and reviews
- Create social commerce and shoppable experiences
- Syndicate user generated content across retail channels
- Advanced reporting on UGC and influencer campaigns
Pricing: As an enterprise solution, Bazaarvoice doesn't publish their pricing online. You'll need to get in touch with them for a custom quote.
Reviews: Bazaarvoice has 4.3 stars on G2.
3. Tagbox
Tagbox (formerly known as Taggbox) offers a couple of different products. Their UGC Suite is designed to help you capture and use UGC. They also have a Social Wall product, which is essentially digital signage software for events, and a Widget product, which allows you to embed your own social media posts in your feed.
Features:
- Social media integrations to collect UGC in one place
- Automated moderation rules
- UGC storage with categories and tags
- Rights management
- Multiple ways to publish UGC including website widget, email campaign, social ads, organic social, etc.
- Creator community to recruit influencers for content partnerships
Pricing: For their UGC Suite, there are no self-serve pricing plans available. You'll need to get in touch with the sales team for a custom quote. If you just want to collect social media content from a branded hashtag and display it on your website, you can try their Widget product, which ranges from $39 to $79 per month for most businesses.
Reviews: Tagbox has 4.9 stars on G2.
4. Upfluence
With Upfluence, you can manage both UGC and influencer content. There are features for finding, managing, gifting, and paying creators, allowing you to consolidate as much of your workflow as possible.
Features:
- Discover brand ambassadors
- Generate unique promo codes for influencers
- Influencer gifts and payments
- Order and deliver free products to influencers
- Affiliate program management and payouts
- Sales tracking and attribution
Pricing: Upfluence only offers custom enterprise pricing, so you'll need to get in touch with them for a quote.
Reviews: Upfluence has 4.6 stars on G2.
5. Birdeye
For many businesses, especially local businesses, online reviews are the most important format of user generated content. Birdeye offers a host of features to help you collect and display online reviews, drive SEO traffic, and manage your reputation.
Features:
- Source and moderate online reviews on 200+ review sites
- Multi-location content management and landing page creation
- Manage map listings
- Manage social media posts across locations
- Include real Google reviews in your Google search ads
- Grow and manage customer referrals
Pricing: Most businesses can expect to pay between $299 to $399 per month for Birdeye's listings and reviews features. Contact them for custom pricing based on the features you need and the number of locations.
Reviews: Birdeye has 4.8 stars on G2.
6. Grin
Grin offers features to help you manage influencer marketing, affiliate marketing, and customer advocacy campaigns. While the platform is focused primarily on influencer marketing, you can use it to source content from customers and micro-influencers as well. Deliver free products to top customers in exchange for social media posts and online reviews.
Features:
- Discover and recruit creators
- Manage creator relationships
- Ship free products to creators
- Provide unique affiliate links and promo codes
- Influencer credibility analysis
- Report on direct campaign sales
Pricing: Grin doesn't publish their pricing online, so contact their sales department for a custom quote.
Reviews: Grin has 4.6 stars on G2.
7. Emplifi
Emplifi is one of the top UGC platforms for consumer brands. It offers a host of UGC features that are great for ecommerce companies, like product page galleries and shoppable UGC. You can also gain insights into what customers care about to help your team continuously innovate competitive products.
Features:
- Product page galleries for displaying product-relevant UGC
- Customer intelligence
- Competitor benchmarking
- Reputation monitoring
- Shoppable UGC
- Livestream shopping
- Ratings and reviews syndication
Pricing: As an enterprise product, Emplifi doesn't offer self-serve plans. You'll need to request pricing from them directly.
Reviews: Emplifi has 4.4 stars on G2.
8. CrowdRiff
With CrowdRiff, you get a powerful but simple UGC workflow. Their advanced search functionality makes it easy to find more content that mentions your brand. You can then request rights to use the content, store it in their digital asset management library, and publish it to your website via UGC galleries.
Features:
- UGC rights management
- Social search for discovering more UGC
- UGC publishing via product galleries
- UGC storage with tagging
- Digital asset management
Pricing: CrowdRiff only offers custom pricing, so contact them for a quote.
Reviews: CrowdRiff has 4.7 stars on G2.
9. CrewFire
CrewFire was designed to help you discover and manage brand ambassadors. You can drive engagement with your social media content, request UGC, and produce more word-of-mouth and referral sales. This is a great solution for companies that want to boost visibility in addition to sourcing UGC.
Features:
- Brand ambassador management
- Affiliate links
- Referral codes
- Email and SMS broadcasts
- UGC campaigns with rewards
- Incentivized Instagram engagement and content sharing campaigns
Pricing: With the Starter plan, you can manage up to 500 brand ambassadors for $1,000 per month. Or choose the Growth plan to manage up to 1,500 brand ambassadors for $2,000 per month. All plans include unlimited activities, rewards, and email and SMS broadcasts.
Reviews: CrewFire has 4.5 stars on G2.
10. Tagshop
With Tagshop, ecommerce companies can leverage a ton of useful tools across a variety of buyer journey stages, including awareness, interest, desire, action, and advocacy. You can manage a variety of UGC including customer content, influencer content, and online reviews.
Features:
- Discover influencers and brand ambassador
- Creator partnership management
- Shoppable UGC galleries
- Manage online reviews and ratings
- Shop the look cards for product pages
- Social ad creation with UGC
- Shop on bio for easily shoppable social media profiles
Pricing: The Starter plan is the lowest plan costs $49 per month and includes shop on bio and rights management. Or, choose the Growth plan for $149 per month and unlock shoppable email galleries and AI-powered content moderation.
Reviews: Tagshop has 4.9 stars on G2.
11. Billo
Billo is the perfect solution for new startups or companies that aren't getting enough UGC through organic methods. With Billow, you can purchase made-to-order images and video posts. Get custom video ads, testimonials, reviews, and more.
Features:
- Order UGC from content creators
- Videos for social media ads
- Videos for Amazon or other retailer product pages
- Stock UGC library to purchase ready-to-use videos
Pricing: Video pricing begins at $79 per video. You can purchase credit packs to save money. For example, if you choose the Pro plan, you pay $2,500 but receive $3,125 in video purchasing power.
Reviews: Billo has 4.2 stars on G2.
12. Yotpo
Yotpo offers a comprehensive suite of tools for ecommerce companies. You can consolidate your UGC management with other essential channels like SMS and email. You can also set up and run a loyalty program that encourages repeat purchases.
Features:
- SMS marketing
- Loyalty program and rewards management
- Email marketing
- Review collection and displays
- Product subscription management
- Visual UGC galleries
- Add-to-cart functionality for UGC galleries
Pricing: Yotpo offers modular pricing so you can pay for just the products you want. If you're just looking to utilize their Visual UGC product, the Growth plan costs $9 per month and offer unlimited product galleries. Or, talk to their sales team about bundling the features you're interested in.
Reviews: Yotpo has 4.3 stars on G2.
13. Social Native
Social Native is a dedicated platform for managing user generated content and influencer relationships. It's great for engaging with customers, micro-influencers, and popular influencers.
Features:
- Creator Discovery™
- First-party creator database for accurate discovery and vetting
- Influencer management
- Content licensing
- Automated payments
- UGC collection and curation
- Shoppable galleries
- API integrations
- Robust analytics
Pricing: Social Native only offers custom enterprise plans, so reach out for a quote.
Reviews: Social Native (formerly known as Olapic) has 3.8 stars on G2.
14. JoinBrands
JoinBrands offers you access to 25,000+ vetted creators and influencers so you can order the exact type of UGC you're looking for. This platform is a great option for brands that are struggling to generate enough UGC or high quality UGC that's usable in ads.
Features:
- UGC images and videos
- Unboxings, how-tos, product reviews, and product demos
- Lifestyle shots, product selfies, product shots
- Native content for TikTok, Instagram, and more
- Exclusive rights to the content you order
- Seamless payment handling
Pricing: Pricing begins at $15 for images and $60 for videos.
Reviews: JoinBrands doesn't have online ratings.
15. Nosto
Nosto's Commerce Experience Platform offers an integrated suite of tools for personalization and modern merchandising. Their feature set spans ecommerce search, marketing optimization, store personalization, and UGC management.
Features:
- Visual UGC
- Rights management
- Digital asset management
- Brand advocates discovery and management
- Customer segmentation
- A/B testing
- Category merchandising
- Content personalization
- Dynamic product bundles
- Personalized emails
Pricing: Nosto doesn't offer self-serve subscriptions, so contact their sales team for a custom quote of their software.
Reviews: Nosto has 4.6 stars on G2.
16. Trend
Trend is a UGC platform that makes it easy to purchase high quality user generated content. Just create a brief to start collecting applications from creators excited to produce content for your brand.
Features:
- Product in action videos
- Testimonial videos
- Unboxing videos
- Product photography
- Lifestyle photography
- Portrait photography of customers who represent your brand
Pricing: Pricing starts at $20 per photo and $50 per video. You can purchase credit packs to save money on bulk content creation.
Reviews: Trend has 4.5 stars on G2.
17. Wyng
With Wyng, you can easily collect, sort, and publish content created by your customers. Wyng offers advanced features to help you drive more UGC like sweepstakes and promotions. And Wyng makes it easy to personalize shopping experiences with first-party data. You can automatically personalize your ecommerce store with customer data and integrate Wyng with your favorite email and SMS platforms to personalize other marketing channels.
Features:
- UGC sourcing and discovery
- UGC moderation and storage
- Rights usage
- First-party customer data platform
- Personalized shopping experiences
- UGC gamification and rewards
- Forms and surveys
- Quizzes
- Sweepstakes and promotions
Pricing: Pricing information isn't available online. Contact sales for a custom quote.
Reviews: Wyng has 4.1 stars on G2.
18. Brandbassador
Brandbassador is the perfect user generated content platform if you're just looking to manage content creators and referral partners, but you don't want to intertwine other ecommerce management features into your platform. This software has everything you need and nothing you don't. Use it to incentivize UGC creation, manage influencer partnerships, and drive word-of-mouth referral sales.
Features:
- Influencer discovery and vetting
- Affiliate program management and referral codes
- UGC collection and moderation
- UGC incentivization and rewards management
- Product seeding management
- Optional managed services to handle partnerships for you
Pricing: Get in touch with Brandbassador for a custom quote.
Reviews: Brandbassador has 4.6 stars on G2.
19. Aspire
Aspire offers several ways to source organic content from customers and influencers. You can use their influencer search to discover the right partners for your brand, engage with creators via their creator marketplace, or use their UGC moderation features to find social media posts that feature your products and get the rights to this content.
Features:
- Influencer search
- Creator marketplace
- Influencer campaign management
- UGC content sourcing and curation
- UGC rights management
- Product seeding management
- Optional done-for-you agency services
Pricing: Aspire doesn't offer self-service subscriptions, so enquire with their sales team to get a custom quote for their software.
Reviews: Aspire has 4.6 stars on G2.
Frequently asked questions about UGC
To learn more about UGC, read our answers to frequently asked questions.
Why is UGC important?
User-generated content is invaluable in today's digital landscape for several reasons. First and foremost, it fosters authentic and relatable connections between brands, products, or services and their audiences. UGC acts as social proof, allowing potential customers to see real-life experiences and testimonials, building trust and credibility.
UGC also reduces the burden of content creation on businesses and organizations. Users willingly generate content, including reviews, testimonials, and creative images and videos. UGC enhances engagement and interaction, as it encourages active participation and community-building among users.
Overall, UGC is essential for building brand loyalty, expanding reach, and engaging with customers.
What's the easiest way to collect UGC?
The easiest and most affordable way to collect user generated content is with a social media aggregator. This software automatically pulls content that mentions your brand through hashtags and account tags. You can review the posts and add them to your website. However, some social media aggregators don't offer rights management, so you might have to contact creators manually. Curator offers a Google Chrome extension to help you easily get in touch with customers and ask them for the rights to use their content.
Brands with a high volume of UGC should use a user generated content platform, which will offer advanced moderation and rights management features.
What are some ways to get more UGC?
To generate more UGC, try utilizing a branded hashtag. Add it to your website and ask customers to use the hashtag in their social media posts for a chance to be featured. Check out this example:
You can also run UGC contests and sweepstakes to incentivize customers to post about your products or services online.
Check out these UGC campaign ideas and UGC content examples for more inspiration.
How do you moderate UGC?
To effectively moderate UGC, you should use a combination of automated and manual processes. Set up automated filters to remove posts with profanity. Then, manually comb through content to find things that are on brand and would be entertaining or valuable to your audience.
What are the best ways to utilize UGC?
UGC can make any type of marketing campaign more successful, because humans relate to other humans. Use UGC anywhere you want to provide a sense of community or increase engagement.
Here are some popular ways to use UGC:
- Add a social media feed to your website
- Include relevant UGC in product pages
- Use UGC in your organic social media posts
- Use UGC in your paid social media advertising campaigns
Looking for an easy way to collect and use UGC? Check out Curator.