Billo is great for sourcing user-generated videos, but it’s not the only option. Some brands need faster turnarounds, flexible pricing, or content that feels more genuine. After all, 90% of consumers say authenticity plays a big role in what brands they buy from. 

If you’ve outgrown Billo or want to compare your choices, this guide covers 10 of the best Billo alternatives for brands that need authentic, high-performing UGC content to power their marketing campaigns.

Why switch to a Billo competitor

While Billo is a popular platform for sourcing user-generated videos, it may not suit every brand’s needs. Here are a few reasons you might consider switching to a Billo competitor:

1. Limited creative control: Some brands prefer more say in the production process, from selecting creators to editing final videos. Competing platforms may offer collaborative tools and custom briefs that give brands tighter oversight.
2. Pricing flexibility: Billo’s pay-per-video model can add up quickly. Competitors often provide subscription plans, bundled pricing, or pay-as-you-go options that better fit varying budgets and campaign sizes.
3. Faster turnaround times: If you’re running time-sensitive campaigns, turnaround speed matters. Some alternatives have larger creator pools or built-in automation to deliver finished content faster.
4. Broader content types: Billo focuses on short-form video. Brands needing product photos, testimonials, or cross-platform content might benefit from more versatile UGC marketplaces.
5. Advanced analytics: Certain competitors offer stronger performance tracking and campaign insights. These help brands measure ROI and scale more efficiently.
6. Seamless integration with marketing tools: Some brands need UGC platforms that fit easily into their existing workflow. Competitors with stronger API connections or native integrations let you push videos directly to ad platforms, content libraries, or CRMs. This can streamline campaign management and save time on manual uploads.

Types of Billo alternatives

Here are a few key types of alternatives to Billo that brands can consider for user-generated content:

• Creator marketplaces: Platforms that connect brands with a large network of vetted creators who produce custom photo or video content.
• UGC aggregation and display tools: Services that collect existing UGC (reviews, images, videos) across platforms and embed it on websites, ads or emails.
• Performance-driven UGC platforms: Models where content creation is tied to specific outcomes (views, clicks, conversions) rather than just paying per asset.
• Hybrid influencer and UGC platforms: Solutions that mix influencer marketing with UGC sourcing, plus management tools for campaigns, payments, and analytics.

What to look for in a Billo alternative

Choosing the right alternative to Billo depends on your brand’s content goals, workflow, and budget. With so many UGC platforms available, it’s important to focus on features that make collaboration smoother and content more effective. Here’s what to look for when evaluating your options:

1. User-friendliness: A simple, intuitive interface makes it easy for your team to post briefs, review submissions, and approve content without steep learning curves.
2. Flexible pricing: Look for platforms that offer subscription plans, pay-per-project, or tiered pricing to match your budget and campaign scale. Some tools, like Curator, even offer free options, making it easier for brands to test UGC campaigns without upfront costs.
3. Quality of support: Responsive customer service and helpful resources can save time when onboarding or troubleshooting.
4. Speed and efficiency: Platforms that streamline task posting, creator selection, and content delivery help campaigns run faster. If you’re using a UGC feed or widget, make sure it’s optimized so it doesn’t slow down your website’s loading speed.
5. Customization options: Ability to tailor briefs, templates, or workflows ensures your brand voice stays consistent across all content.
6. Performance insights: Even basic analytics help you understand which videos resonate and optimize future campaigns.
7. Reputation: Choose a competitor that’s highly rated by businesses like yours. Strong reviews and testimonials show the platform delivers on its promises, from reliable performance to ease of use, giving you confidence in your investment.

The top 10 Billo alternatives

Here are the details on the best Billo competitors worth considering.

1. Curator

Curator is a platform that helps brands collect, manage, and display user-generated content (UGC) from multiple sources, including social media posts, reviews, and videos. Unlike Billo, which primarily connects brands with creators to produce short-form video content, Curator aggregates existing content from social media and makes it easy to publish across websites, ads, and social campaigns.

It’s an excellent Billo alternative for brands needing fast turnaround and versatile content. That’s because you can pull existing UGC from social feeds, launching campaigns almost instantly. Also, unlike Billo’s video-only focus, Curator supports photos, testimonials, reviews, and mixed media, making it ideal for multi-platform marketing campaigns.

Core features

• UGC aggregation from social media, reviews, and videos
• Centralized dashboard for managing and curating content
• Multi-platform publishing across websites, ads, and social channels
• Pull existing content for near-instant campaign launches
• Support for photos, videos, testimonials, reviews, and mixed media
• Performance analytics and engagement tracking
• Integrations with social platforms, ad tools, and CRMs

Pricing

Curator offers a free plan with basic features, paid plans starting at $25/month for more sources and higher limits, and custom pricing for large-scale or enterprise use.

Rating

• 4.6 stars on G2

2. Upfluence

If you want a Billo alternative that combines influencer marketing, affiliate programs, and UGC management in one platform, check out Upfluence. Its AI-driven creator matching finds influencers whose audience, engagement, and brand affinity align perfectly with your goals.

Campaigns launch quickly via the Upfluence Marketplace, with one-click applications, real-time approvals, and instant payments. Brands can manage all content types, track ROI, generate unique promo codes, and integrate with Shopify, Amazon, and other tools. By streamlining workflows, automating payments, and providing performance insights, Upfluence helps brands turn creators into revenue-driving partners faster and more efficiently than Billo.

Core features

• AI-driven creator discovery and matching
• Upfluence Marketplace for fast campaign launches
• Influencer, creator, and affiliate management
• One-click applications and real-time approvals
• Multi-platform content support (videos, photos, testimonials, mixed media)
• Performance tracking and ROI analytics
• Centralized campaign dashboard
• Integrations with Shopify, Amazon, WooCommerce, and other e-commerce tools

Pricing

Upfluence offers custom pricing, letting brands pay only for what  they need, so costs scale with campaign size and business growth.

Rating

• 4.6 stars on G2
• 4.4 stars on Capterra

3. Bazaarvoice

Bazaarvoice differentiates itself from Billo by doing much more than just connecting brands with creators for short videos. It helps brands collect authentic reviews, photos, and videos from real shoppers and share them across top retailers and social channels. With features like product sampling, social commerce, and AI-driven shopper experiences, Bazaarvoice makes it easier to build trust, boost sales, and turn casual visitors into loyal customers. 

Plus, its insights and dashboards help brands understand what’s working and improve products and marketing strategies. In short, it’s a UGC platform designed to grow your business while keeping the customer experience at the center.

Core features

• Ratings and reviews collection
• User-generated photos and videos
• Social commerce and shoppable content
• AI-driven contextual shopper experiences
• Campaign and content performance dashboards
• Actionable insights and analytics
• Customer sentiment tracking
• Loyalty and advocacy programs
• Cross-channel content distribution

Pricing

You can contact Bazaarvoice’s support team for a custom quote.

Rating

• 4.2 stars on G2
• 4.3 stars on Capterra

4. Emplifi

Emplifi has earned the TrustRadius Top Rated Award and the Software Review Champion Award, highlighting its innovation, usability, and customer satisfaction. It’s a strong Billo alternative because it offers a comprehensive social media and UGC management platform, not just content creation. 

Brands can plan, publish, and analyze influencer and user-generated content while connecting marketing, commerce, and customer care. With advanced insights, automated workflows, and measurable performance tracking, Emplifi streamlines campaigns, boosts engagement, and proves ROI. Its all-in-one approach eliminates tool silos and supports multi-platform content, giving brands both speed and strategic control over their social and UGC campaigns.

Core features

• Unified social media management
• UGC and influencer content planning
• Multi-platform publishing
• Advanced insights and analytics
• Automated workflows and approvals
• Campaign performance tracking
• Marketing, commerce, and care integration
• Customizable dashboards
• Measurable ROI reporting

Pricing

A custom quote is available upon request.

Rating

• 4.4 stars on G2

5. Brandwatch

Choose Brandwatch as your Billo alternative if you want deep consumer insights alongside content management. It combines AI-driven consumer intelligence, social media management, and influencer marketing in one platform. Brands that want to track emerging trends and monitor brand sentiment in real time will benefit from its advanced analytics and extensive data sources. 

Its collaborative tools allow teams to manage campaigns, approvals, and content calendars efficiently, while influencer discovery and engagement help scale UGC efforts. Essentially, Brandwatch is ideal for businesses that want data-informed social strategies, stronger audience engagement, and measurable ROI, going beyond content creation to provide actionable insights that drive growth.

Core features

• AI-driven consumer intelligence
• Social media management across channels
• Influencer discovery and campaign management
• Trend monitoring and predictive analytics
• Brand sentiment and reputation tracking
• Audience segmentation and targeting
• ROI measurement and performance analytics
• Social listening across 100M+ sources

Pricing

Brandwatch uses custom pricing, with costs tailored to your team size, chosen modules, and feature needs, so you pay based on the specific solutions you need.

Rating

• 4.1 stars on G2
• 4.2 stars on Capterra

6. Tolstoy

Tolstoy AI Player is a great Billo alternative if you want to collect videos and use them to drive sales. Unlike Billo, which helps you source creator content, Tolstoy turns the videos you already have into shoppable experiences that customers can interact with right on your site. 

How? Its AI automatically tags products in each clip, so shoppers can tap and buy without leaving the video. It also personalizes which videos visitors see, helping you keep them engaged longer. And because it plugs directly into platforms like Shopify and WooCommerce, shoppers can go from video to checkout in seconds.

Core features

• AI-powered product tagging for instant shoppable videos
• Automatic import of TikTok, Instagram, and UGC clips
• Personalized video galleries that adapt to each visitor
• Seamless integration with Shopify, WooCommerce, and Tapcart
• Syndication to major retail networks like Walmart and Shop app
• In-video checkout for faster, frictionless conversions
• Real-time performance analytics and engagement tracking

Pricing

Tolstoy’s pricing ranges from Free to Enterprise (custom), with paid plans at $19, $99, and $299 per month.

Rating

• 4.7 stars on G2
• 5.0 stars on Capterra

7. Testimonial.to

Trusted by Mixpanel, Intuit, McKinsey, Superhuman, Lululemon, and other leading brands, Testimonial makes it easy to collect and showcase authentic customer testimonials without coding or setup hassle. You can launch a branded landing page in minutes and manage everything from one clean dashboard. Embed a Wall of Love anywhere, track video performance, and centralize social proof from LinkedIn, Twitter, and G2 in one streamlined platform.

Core features

• Collect text and video testimonials with no coding
• Branded landing page for testimonial collection
• Centralized dashboard to manage all testimonials
• Embed Wall of Love on any website or platform
• Track video performance and engagement metrics
• Ad-free video hosting and embedding
• Compatible with 100+ integrations including Webflow, Shopify, WordPress, Squarespace, and more
• Quick setup in under two minutes
• Manage testimonials from multiple sources in one place

Pricing

You can choose the free plan and go with one of the paid plans, which range from $21 to $50 per month per space. 

Rating

• 4.2 stars on G2

8. WiserNotify

If you want to instantly boost conversions and build trust on your website, WiserNotify is a powerful social proof tool that shows live customer activity to influence visitor behavior. It highlights purchases, sign-ups, downloads, reviews, and social engagement, creating urgency and credibility. 

With real-time notifications, customizable widgets, video popups, countdown timers, and review displays, WiserNotify helps increase visitor engagement and drive sales. It also leverages trust signals to boost credibility across any website or marketing funnel.

Core features

• Live visitor notifications
• Review notifications from Google, Facebook, and other platforms
• Conversion notifications for sign-ups, downloads, and subscriptions
• Video popups for testimonials or announcements
• Customizable notification widgets and designs
• Social media activity displays
• Easy integration with Shopify, Wix, ClickFunnels, WordPress, Magento, BigCommerce, and more
• Analytics to track engagement and conversion impact
• Automated social proof across multiple website pages

Pricing

WiserNotify pricing starts at $59/year for Basic, $16/month for Pro, and $65/month for Growth.

Rating

• 4.8 stars on G2
• 4.9 stars on G2

9. Taggbox

Taggbox lets brands easily collect, curate, and display user-generated content (UGC) from 20+ social platforms to boost trust and engagement. You can create customizable UGC galleries for websites, emails, ads, and social campaigns, with AI-powered tagging, shoppable galleries, usage rights management, and scheduling. Trusted by over 3,450 organizations, it transforms authentic customer content into social proof that drives sales and strengthens brand credibility across all digital touchpoints.

Core features

• UGC widget for websites and campaigns
• Shoppable galleries to tag products in real customer photos
• Social ads management with real-time cross-channel reporting
• Email campaigns boosted with brand UGC
• Social media scheduling and publishing for all platforms
• Customizable gallery templates and layouts
• AI-powered auto-tagging and usage rights management
• Performance tracking across campaigns and channels
• Centralized dashboard to manage and embed UGC everywhere

Pricing

Taggbox pricing starts free, with paid plans from $15 to $99/month adding more feeds, views, shoppable widgets, and UGC moderation.

Rating

• 4.8 stars on G2
• 4.8 stars on Capterra

10. Trend.io

Trend.io connects brands with a curated network of vetted UGC creators to produce authentic, high-quality content that drives engagement and sales. Brands can commission product shots, lifestyle photos, unboxing videos, testimonial videos, and portrait-style imagery, all with full licensing and distribution rights for use across social media, ads, and websites. With diverse creators that match your audience and a streamlined process to launch projects in minutes, Trend.io makes scaling brand-aligned UGC simple, fast, and effective.

Core features

• Curated network of vetted UGC creators
• Product photography, lifestyle shots, and portrait-style content
• Unboxing and testimonial video production
• Guaranteed 100% licensing and distribution rights
• Global content creation in any setting or environment
• Diverse creators to match brand persona and audience
• Fixed-budget projects with no negotiations
• Quick project setup and creator activation
• Secure handling of products during shoots
• Content ready for social media, websites, and advertising campaigns
• Streamlined platform for managing multiple creators and projects

Pricing

Plans start at $550 for 6 videos or 15 photos, with larger packages lowering per-item costs and including full usage rights.

Rating

• 4.5 stars on G2

FAQs

Which Billo alternatives are free?

Several Billo competitors offer free plans. For instance, Curator lets you gather UGC and embed social feeds at no cost. It’s ideal for small businesses, as it lets you test features and gauge results before committing to a paid plan.

Which platform is better than Billo for UGC?

Top alternatives include Curator for its simplicity, versatility, and affordability, Taggbox for shoppable galleries and social feeds, and Trend.io for connecting with vetted creators and custom content. Pick the solution that fits your budget, marketing goals, and content needs to maximize engagement and conversions.

Can influencers create user-generated content?

Yes, influencers can create user-generated content. While UGC usually comes from everyday customers, many brands now hire influencers to produce authentic, relatable videos or photos that look organic. This blend of influencer marketing and UGC helps brands get polished, trust-building content that still feels natural and user-driven.