TikTok has evolved far beyond just a social media app for trending dances and funny videos—it’s now a powerful platform for businesses, creators, and influencers alike.
If you’re using Squarespace to power your website, integrating TikTok can be a game-changer and enhance your marketing strategy—especially for small businesses. Adding your TikTok feed to your site lets you highlight engaging content, attract visitors, and even drive sales.
In this post, we’ll show you everything you need to know about TikTok Squarespace integration: why it’s valuable, how it works, and how you can easily set it up. Follow this step-by-step guide to embed TikTok feed onto your Squarespace website and take your content strategy to the next level!
What is TikTok Squarespace integration?
TikTok Squarespace integration is the process of embedding TikTok content onto your Squarespace website. This allows you to display videos directly from TikTok in a way that matches your website’s aesthetic and functionality.
With this integration, you can showcase TikTok videos from your account, hashtags, or curated collections. Whether you’re a brand looking to highlight your products or a creator using TikTok for business, embedding TikTok on your Squarespace site bridges the gap between your social media presence and your website.
This process is made easy with tools like social media aggregators, which let you pull TikTok content, customize its appearance, and embed it with just a few clicks. Once added, your TikTok feed becomes a dynamic part of your Squarespace site, making it more engaging and visually appealing to visitors.
What are the benefits of integrating TikTok into your Squarespace website?
Integrating a TikTok widget, or other tools into your Squarespace site can bring significant benefits, helping you leverage TikTok’s popularity to engage and convert your audience. Here are the top reasons to integrate TikTok with Squarespace:
1. Showcase engaging, dynamic content
TikTok videos are short, creative, and visually captivating, making them the perfect addition to your website. By embedding a TikTok feed on your site, you can create an interactive element that grabs visitors’ attention and keeps them engaged.
And you can take advantage of the TikTok SEO opportunities as well.
2. Use TikTok as a sales channel
TikTok isn’t just a social platform—it’s becoming a leading sales channel. By embedding TikTok content onto your Squarespace website, you can promote products, run TikTok-inspired campaigns, and convert views into purchases directly on your site.
3. Boost social proof
When visitors see your TikTok feed on your website, it helps build trust and credibility. Whether you’re showcasing customer testimonials, influencer collaborations, or user-generated content, a TikTok Squarespace integration reinforces your brand’s authenticity.
4. Increase TikTok engagement
Embedding TikTok on your Squarespace site creates a seamless link between your social media and your website. Visitors can discover your content, follow your account, and interact with your videos, helping you grow your TikTok presence.
5. Simplify content updates
A TikTok feed on your Squarespace site can be set to automatically update when new videos are posted. This saves you time while keeping your website fresh and relevant with minimal effort.
6. Enhance your website design
Squarespace is known for its sleek, professional designs, and TikTok integration only adds to that. TikTok videos bring energy, movement, and creativity to your site, making it more modern and visually appealing.
Examples showing TikTok feeds embedded on websites
If you're planning to embed TikTok in Squarespace, looking at real-world examples is one of the best ways to find inspiration. The websites below use TikTok videos and user-generated content to add social proof, showcase products in action, and create more engaging shopping experiences.
1. Murad
Murad uses embedded TikTok content on its homepage in a section called "What Others Are Saying," and it's a great example of using social proof at the right moment. Instead of relying solely on polished brand photography, Murad showcases authentic TikTok videos from creators demonstrating products, sharing skincare routines, and discussing their results. That immediately makes the page feel more credible and relatable.
I particularly like that the feed sits alongside the shopping experience rather than on a separate social page. Visitors don't have to leave the website to see real people using the products. They can watch genuine customer experiences while continuing to browse and shop.
This approach also keeps the homepage feeling fresh because new TikTok content can appear without redesigning the page. It's a strategy we've seen work well across ecommerce websites. Authentic user-generated content builds trust much faster than traditional marketing copy, especially for products where shoppers want to see real results before making a purchase.
2. Two Scoops of Style
Two Scoops of Style takes a simple but effective approach by dedicating an entire page to embedded TikTok videos instead of scattering them throughout the website. The result feels like a modern wall of love page, where visitors can browse authentic creator content, styling ideas, and product recommendations in one place. Rather than relying on written testimonials alone, the brand lets customers and creators demonstrate products through short-form video.
I like this strategy because it gives social proof its own destination. Shoppers who want extra reassurance can explore dozens of real experiences without interrupting the main shopping journey. The videos show how products look, fit, and perform in everyday situations, answering many of the questions customers typically have before purchasing.
It's also a smart way to keep the page fresh. As new TikTok videos are added, the content evolves naturally, giving returning visitors new testimonials and styling inspiration while reinforcing trust in the brand.
3. Fix My Curls
Fix My Curls uses embedded TikTok content in its "Products IRL" section to bridge the gap between product pages and customer experiences. Instead of relying solely on professional product photography, the brand showcases real creators using its products in everyday routines. Visitors can immediately see different hair types, application techniques, and results, making it much easier to picture the products in their own routine.
I've seen this strategy work particularly well for ecommerce brands because it places authentic social proof close to the buying journey. One of our own customers implemented a similar section featuring user-generated content beneath product information.
Their heatmaps showed visitors spent more time interacting with the videos and clicked through to featured products more frequently than before. That extra engagement translated into more shoppers exploring products rather than leaving the page.
How to easily embed TikTok onto your Squarespace website
Ready to embed TikTok on your Squarespace site? Be it a widget, plugin, or straight HTML code these 7 simple steps will get you started:
Step 1. Select a free or affordable social media aggregator
A social media aggregator is a tool that helps you collect and embed TikTok content onto your website. These tools allow you to pull videos from your TikTok account, hashtags, mentions, or even trending topics.
Curator is a great option to consider. It supports TikTok and offers features like automatic content updates, design customization, and moderation controls. With Curator, you can easily set up TikTok (and more) on Squarespace in minutes.
Step 2. Create a new feed
After signing up for a social media aggregator, go to the dashboard and create a new feed. Name your feed (e.g., "TikTok Feed") to help you stay organized.
You’ll also need to set the default post status. The options are:
Approved - Content is automatically approved and manually removed if you don’t want it displaying
Needs approval - New content does not appear until reviewed and approved by you.
The choice is up to you. But as a rule of thumb, if you are displaying content created by anyone other than you or your brand, select “Needs approval” and review it before it shows up on your website.
Step 3. Click on TikTok as your content source
Once your feed is set up, add TikTok as your content source. Click the “Add Source” button, then select TikTok from the list of supported platforms.
You can choose to pull content from your TikTok account, specific hashtags, or other filters depending on your goals.
Step 4. Connect your TikTok account to the feed
Log in to your TikTok account through the social media aggregator to connect it to your feed. This connection allows the tool to access your videos and curate them for display on your Squarespace website.
Step 5. Review your videos and remove what you don’t want showing
Once your TikTok videos are pulled into the feed, review the content. Use the moderation tools to hide or remove videos that don’t fit your website’s purpose or branding.
If you chose “Approved” in Step 2, you’ll be removing posts you don’t want showing. You’ll do the opposite if you chose “Needs approval.”
Step 6. Stylize your curated TikTok feed
Customize the design of your TikTok feed to match your Squarespace website. Curator offers many templates that are also fully customizable. That way you can start with something you like and easily adjunct it to match your brand.
Step 7. Copy and paste the embed code onto your Squarespace website
Once your feed is finalized, the aggregator will generate an HTML embed code. Copy this code, log in to your Squarespace account, and paste it into the page where you want the TikTok feed to appear.
Best practices for embedding TikTok in squarespace
Once you embed TikTok in Squarespace, the real work begins. From what we've learned helping more than 100,000 websites build social feeds, the highest-performing TikTok feeds aren't the biggest. They're the most intentional. Every video should help visitors understand your brand, answer a question, or build confidence before they take the next step.
Match the feed to the page
Avoid using the same feed across your entire website. Instead, tailor the content to the page. Product pages should feature demonstrations and customer reviews, while a portfolio page can showcase completed work or behind-the-scenes videos. Relevant content consistently outperforms generic feeds because it supports the visitor's intent.
Prioritize authentic creators
The most effective TikTok feeds usually aren't made up of polished advertisements. Customer videos, creator reviews, tutorials, and everyday product demonstrations feel more trustworthy. We've found that authentic user-generated content often generates stronger engagement because visitors see real people using products in realistic situations.
Place your feed where people make decisions
Think carefully about placement. A TikTok feed can work well beside product information, but it can also add value in a sidebar that follows visitors as they browse or within a footer that keeps your latest content visible across the entire website. The best location depends on where social proof naturally supports the user journey.
Moderate with a purpose
Don't display every TikTok automatically. Curate your feed the same way you curate the rest of your website. Remove outdated promotions, repetitive content, and videos that no longer reflect your brand. A carefully moderated feed tells a stronger story than an unfiltered timeline and creates a better experience for every visitor.
FAQs
Can you embed TikTok videos on Squarespace?
Yes. You can embed TikTok videos on Squarespace using TikTok's native embed option or a third-party platform like Curator. While native embeds work well for individual videos, Curator lets you display an automatically updating TikTok feed, customize the layout, moderate content, and match the design to your Squarespace website.
Can I embed TikTok in Squarespace without coding?
Yes. You don't need to write code yourself. Platforms like Curator generate the embed code automatically. Simply copy it into a Squarespace Code Block, and your TikTok feed will appear on your page while updating automatically with approved content.
Where should I place a TikTok feed on my Squarespace website?
The best location depends on your goals. Homepage sections build social proof, product pages showcase real customer experiences, and dedicated gallery pages encourage browsing. Place your TikTok feed where it helps visitors make purchasing decisions or better understand your brand.
Can I customize the design of my TikTok feed in Squarespace?
Yes. Third-party tools like Curator let you customize layouts, spacing, colors, and feed styles before generating your embed code. This helps your TikTok feed blend naturally with your Squarespace website instead of looking like a standard social media widget.
Can I moderate TikTok videos before they appear on Squarespace?
Yes. Curator lets you manually approve videos or create moderation rules before content appears on your Squarespace website. This gives you complete control over your feed and ensures every video aligns with your branding and marketing goals.
Why should I use a TikTok feed instead of uploading videos manually?
An embedded TikTok feed saves time because new content appears automatically after it's approved. Instead of uploading every video individually, you manage everything from one dashboard while keeping your Squarespace website fresh with authentic customer content and creator videos.
Embed your TikTok feed in your Squarespace website with Curator. Get beautiful templates and easy moderation features.
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