The Best Social Media Aggregators for 2018
Keeping up to date can be a tough task these days. There are numerous social media platforms to help you build a loyal and professional network as well as keep in touch with friends and relatives.
But their large number can pose a problem. This is especially true for digital marketers who have to manage many social networks.
Social media aggregators come in handy in helping you manage various social profiles in one place, schedule posts beforehand and track analytics across platforms, among other things.
Instead of all the hassle, use social media aggregators to get more from social media and better engage with your audience.
Curator is one of the most popular and robust social media aggregators available. It is an easy to use tool with a clear and intuitive interface at a competitive price.
Some of the platforms supported by Curator include:
The tool offers a wide range of impressive features for various platforms, including:
- It's customizable to meet most every use case.
- It's easy to start using, eliminating a frustrating learning curve.
- Its clean design ensures that you still have a beautiful interface regardless of whether or not you have design skills.
- They have excellent customer support that will respond promptly to any concerns you might have.
- Curator is mobile friendly. It looks well at home whether on a mobile device or a website.
- Try the free version of Curator for simple campaigns and to see how it works. Premium plans are available for more features.
Overall, it's a great choice for all types of brands and events.
is continually striving to improve its interface and capabilities. Since it is web-based, you do not have to go through an installation process. This makes it easy and convenient for you to monitor and update your account from any location.
Instead of aggregating content in a shareable feed, Hootsuite gathers your accounts in one dashboard to make them much easier to manage. This makes it a social media marketer's dream come true.
Users can connect to a vast array of social media accounts from the Hootsuite dashboard. Some of the platforms that you can integrate to this aggregator include: LinkedIn, Facebook, ping.fm, Twitter, Myspace wordpress.com, and Foursquare.
Hootsuite also has numerous features that allow you to customize and track posts. Here is a rundown of what you can do with this tool:
- Scheduling posts in advance. Choose between pre-scheduled posts and live updates.
- Easily upload files, videos, and images alongside your messages. No need to do this separately on each platform.
- Create customized URLs to track clicks and collect information about your audience by adding custom link parameters. This is perfect for better understanding audience behavior.
- Bookmark pages to share or pull content from using Hootsuite's hootlet. Simply add it to your brower's toolbar to bookmark with a single click.
- Send your blog to your social media streams easily by connecting to your RSS. This allows you to automatically share and reach your audience faster.
- Use mobile updates to access the Hootsuite platform from your mobile device. This makes it even easier to stay connected with your audience and provide the engagement they want.
- Take advantage of the multi-column layout which allows you to organize your social streams into different categories, such as keywords, friends, news, and many more.
While you won't be using it to create social media walls, social media marketing couldn't be easier.
is one of the more commonly used social media aggregators for creating social walls. Much like Curator, you're able to create social walls for events, digital signs, and websites. It's an easy tool for gathering all your social media channels in one place to interact with your audience.
However, it doesn't as big of a feature set as Curator. SocialMediaWall.io works best if you're looking for a simple tool to only aggregate from a few main social networks.
Some of the best features include:
- Aggregate content from Facebook, Instagram, Twitter, and Google+.
- Gather content based on hashtags, RSS feeds, user handles, Twitter lists, Facebook pages, and more.
- Easily moderate your curated posts to only display what's most relevant to your audience. This is also good for deleting any inappropriate or spam posts that may be using your chosen hashtag.
- Use the WYSIWYG editor to choose how your social media wall will display.
- Choose who can manage the settings, moderate posts, and respond to your audience to keep up engagement.
Overall, it's a simple tool, but one that's effective for basic social media management.
gives user generated content the spotlight, hence the name. It's designed to aggregate content across all your channels, including bringing in content from your audience to show how they're engaging with your brand.
The biggest disadvantage to Spotlyte is the pricing. The plans are much more limited than most others on this list. However, the company caters more to major brands, such as Pepsi and Zoggs, who are looking to create major digital campaigns in minutes.
For smaller brands or those just looking to increase engagement at events, lower-priced tools may work best. Some of the features that do help set Spotlyte apart include:
- Filter content to only show what you want and weed out all the junk.
- Show only content from specific locations.
- Choose between various themes or customize to fit your branding better.
- Use analytics to see how posts are performing and how users are interacting (only on certain plans).
- Create loop schedules to always show more content, including past posts that can reignite discussions.
For enterprise-level brands, Spotlyte is highly useful. If you don't need all the advanced features, it may be better to opt for something like Curator or SocialMediaWall.io instead.
is a web-based social media dashboard as well as a news aggregator. Brands and agencies can use it as the homepage in their browsers to create a personalized hub that curates content into one location.
It's also a great personal tool for creating a constantly updating digest of all your favorite content from across the web. However, the powerful capabilities make it perfect for businesses and brands.
The platform's drag and drop capabilities make it easy to customize your dashboard as well as position widgets and modules exactly where you want them. This is a simple way to keep Twitter content in one place and all things Facebook in another.
Here is what you can do with Netvibes:
- Manage social media accounts and keep track of everything that's going on all in one convenient location.
- Track all the social media conversations you want.
- Personalize your Netvibes dashboard to look just the way you want. This makes it easier to read and engage with.
- Keep track of the latest news and blog posts from your favorite sites with the RSS reader. Never miss a breaking story again with real-time updates.
- Stop switching between apps by incorporating your email into the platform. It works with both POP and web-based email accounts.
- Get your audience, co-workers, or fellow brands involved. Share your Netvibes page with anyone you want. Let either certain people or the public interact with your page.
- Publish what you want with ease thanks to free hosting, HTML support, WYSIWYG design tools, and much more.
- Enjoy the Netvibes community of active users to connect with other brands, your audience, and potential leads.
It's a unique platform and one that can serve numerous purposes, from individual users to enterprises.
is among the top social media aggregators and functions similarly to Curator. One major difference is there isn't a free plan, only a free trial. The plans are also slightly higher and the quickest update times are 30 minutes between refreshes, whereas Curator offers a plan with near real-time updates occuring every minute.
Taggbox allows you to create social walls, embed feeds in websites, create digital signs, and more. You also get features, such as:
- Works with Facebook, Twitter, Instagram, Yelp, LinkedIn, Pinterest, Tumblr, Vimeo, RSS feeds, and YouTube.
- Moderate content based on custom filters you create.
- Customize the look and feel to make it fit your branding perfectly.
- Simple to add to a website using a special set of code.
- Create shoppable user generated content posts.
- Display content on any device with the responsive design.
- Keep track of performance with analytics tools.
This is a good tool for better engaging your audience and seeing how well they respond.
works similar to Hootsuite. This is one of the more popular social media aggregators to make managing social media accounts easier. It's a convenient dashboard that gathers social media content from the top social networks into a single place.
You're able to monitor certain hashtags, users, lists, and more. Or, get everything in individual feeds based on network.
While it may seem complex to set up at first, once you get the hang of it, it's much easier than managing individual social networks separately. Think of it as a more automated way to engage with your brand's audience.
Some features you'll enjoy include:
- Plan, post, and interact with content from Facebook, Pinterest, LinkedIn, Twitter, and Instagram.
- Plan content in advance and keep track of what's planned with the easy to use calendar feature.
- Organize content easily by platform.
- Tailor each post for each network with just a few clicks.
- Respond to posts in real-time.
- Keep track of what works and what doesn't with reports and analytics.
This is yet another great social media aggregator for marketers who are tired of social network hopping.
Choosing What's Right For Your Brand
Social media aggregators are a welcome addition to your marketing and branding strategy. Thanks to the variety above, it should be easy to find one that works well for you.
Ideally, you'll want a tool to better manage your networks and another to create curated feeds to showcase on your website or during events. Doesn't it sound much better to just use a few tools versus trying to manually add feeds from individual networks (with little to no customization options) and managing each network separately?
Go ahead and make the difficult job of reaching and engaging with your audience easier. If you've got a minute, let us know which social media aggregation tool you're using and what made you choose it?