How to Embed a Social Media Feed on Your Website Using HTML

Incorporating a social media feed into a website is one of the best ways to keep content fresh, engage visitors, and showcase user-generated content (UGC). 

Whether you want to display posts from your brand’s Instagram, tweets from happy customers on a wall of love, or a mix of content from multiple platforms, embedding a social media feed using HTML makes the process simple and seamless.

This guide will walk through how to embed social media content into a website using HTML, helping you create a dynamic and interactive experience for your audience.

What is an embedded social media feed?

An embedded social media feed is a live display of social media posts that appears directly on a website. Instead of manually updating content, the feed automatically pulls in the latest posts from selected platforms like Instagram, Facebook, Twitter, and TikTok.

Businesses, bloggers, and marketers use embedded feeds to showcase brand mentions, highlight UGC, or keep website content engaging without constant updates. With the right social media feed widget, posts can be filtered by hashtags, account mentions, or specific keywords, making it easy to control what appears on the page.

How does HTML play into the embedding process?

HTML is the foundation of every webpage, and it plays a key role in embedding social media feeds. Many social media feed widgets generate an HTML embed code, which acts as a bridge between your website and the social media content you want to display.

The embed code is typically a snippet of