If you’re running a website, adding videos is one of the easiest ways to grab attention and keep people around longer. From product demos to social media clips, videos tell stories that plain text just can’t match. And it’s not just a trend. By 2025, video is expected to make up 82% of all internet traffic.
In this guide, we’ll walk you through three simple ways to embed videos on your website. We’ll start with Curator, the most effective option, then cover drag-and-drop builders and manual embeds so you know exactly which method works best for you. But first, a quick look at how embedded videos can help your website.
Why embed videos on a website?
Embedded videos are clips pulled from platforms like YouTube, TikTok, or Instagram and placed directly onto your website so visitors can watch without leaving the page. It transforms your web pages from boring, static walls of text into dynamic, interactive spaces. The result is a more engaging experience that delivers benefits like:
Boost engagement and dwell time
One of the biggest reasons to embed videos on your website is simple: people stick around longer. Attention spans online are short, with most visitors skimming text, glancing at images, and moving on. But drop a video into the mix, and suddenly you’ve got their focus.
The numbers back this up. Studies show that websites with video keep visitors on the page up to 88% longer than those without. That extra time is gold, because the longer someone spends engaging with your content, the more likely they are to trust your brand, click through to another page, or even make a purchase.
And it’s not just about time, it’s about connection. Videos spark curiosity, deliver information quickly, and often feel more personal. Whether it’s a quick TikTok review, an Instagram reel, or a polished YouTube tutorial, embedded videos make your site feel alive and worth exploring.
Showcase products, reviews, and tutorials
A product description can explain features, but a video can show them in action. Think of an unboxing clip, a quick demo, or a tutorial that walks someone through the setup process. Suddenly, your product feels tangible, not abstract.
Reviews and testimonials hit even harder on video. Reading “I love this!” in text is one thing; seeing a real customer rave about your product on TikTok or Instagram is another. That kind of social proof builds confidence and nudges hesitant buyers closer to checkout.
Tutorials are equally powerful. A well-placed how-to video not only teaches but positions your brand as helpful and trustworthy. It also saves your support team time by answering common questions upfront.
Together, product showcases, customer reviews, and tutorials make your website feel interactive and real. They transform browsing into an experience, and that’s exactly what keeps people coming back.
Build trust with authentic content (UGC from TikTok/Instagram/YouTube)
By embedding videos from TikTok, Instagram, or YouTube directly onto your website, you can showcase real people sharing genuine experiences with your brand. Imagine a TikTok review where someone unpacks your product, or an Instagram reel of a customer styling your clothing line.
These aren’t scripted ads; they’re everyday voices sharing honest opinions. And that honesty goes a long way. Studies show that 79% of people say user-generated content (UGC) highly impacts their purchasing decisions.
Embedding UGC makes your site feel more relatable and trustworthy. It signals that you’re confident enough to let real customers do the talking. Plus, it lets visitors see people like themselves using your product, which helps them picture it in their own lives.
At the end of the day, UGC turns your website from a sales pitch into a conversation. It builds trust, strengthens credibility, and often does the heavy lifting when it comes to conversions.
Improve SEO with multimedia pages
Search engines love variety, and embedding videos on your website gives them exactly that. A page filled with nothing but text can feel flat, but when you add multimedia, like videos, it signals to Google that your content is rich, engaging, and worth ranking higher.
Videos also help lower bounce rates and increase dwell time, two metrics search engines pay attention to. If people stick around to watch a clip, it tells Google your page is valuable. That extra engagement can push your site ahead of competitors who rely on text alone.
And don’t forget keyword opportunities. You can optimize video titles, descriptions, and even transcripts to target search terms, giving you another edge in visibility. In short, embedding videos doesn’t just make your site look better. It makes it perform better in search, helping more people discover your brand.
Method 1: Curator – Easy option for embedding videos on your website
Curator is a content aggregation tool that makes embedding videos from YouTube, TikTok, and other social media platforms effortless. It works seamlessly with popular platforms like WordPress, Wix, Squarespace, and Shopify, so you can drop your video feed into almost any site without fussing with code.
Unlike manual embeds, Curator automatically pulls in new content as it’s posted, keeping your website fresh and engaging. Add in customizable layouts, mobile-friendly design, and the ability to handle large video galleries, and it’s clear why Curator is the best choice for anyone serious about embedding videos on their website.
Steps to embed videos with Curator
Embedding videos with Curator is refreshingly simple. Instead of juggling different codes from YouTube, TikTok, or Instagram, Curator generates a single embed code for you. Once you’ve customized your video feed, all you need to do is copy that code and paste it into your website, whether it’s WordPress, Shopify, Wix, or Squarespace.
Because it’s just one code snippet, the feed works across virtually any CMS and updates automatically whenever new content is added.
Step 1: Choose your sources
Start by deciding where your videos will come from. Curator supports over a dozen networks, including YouTube, TikTok, Instagram, Facebook, and Twitter (X). Once you pick a source, log into your social media account, and connect it to Curator.
For platforms like Facebook, you’ll need to be a manager of the business profile you want to use. After the connection is set, Curator begins pulling in content automatically, gathering all your videos into one central feed. This step saves you from having to copy individual embed codes from each platform.
Step 2: Curate your content
Not every video needs to appear on your site, which is why curation matters. Curator lets you approve or reject content before it’s published. You can set it up so that posts are auto-approved (and remove the ones you don’t want later) or auto-rejected (and only approve the ones you like).
This flexibility gives you control over what your visitors see. Want to highlight polished brand content but skip casual behind-the-scenes clips? Or only showcase positive customer reviews? Curation ensures your feed always reflects your brand in the best possible light.
Step 3: Pick a template and update the style
Once your content is set, it’s time to make it look good. Curator offers a range of templates like grid, carousel, waterfall, panel, and list. Each one has its own flow, so you can match the layout to your website’s design and vibe.
Beyond layout, you can fully customize the look by adjusting colors, text, icons, and background to align with your branding. The end result is a video feed that feels native to your website, not bolted on from somewhere else. Best of all, the design is mobile-friendly, so your videos will look great on any device.
For example, the Waterfall template using the Sydney style will look like this:
Here’s what the feed looks like embedded on a web page.
Keep in mind that you can remove logos, channel names, and text descriptions if you’d like.
Step 4: Choose how to add the feed
After styling your feed, it’s time to place it on your website. Curator gives you two main options:
- Embed Code: Go to your feed in the Curator.io dashboard and click “Get Code.” Copy the HTML code and paste it into your website. This works with almost any CMS, from WordPress to Shopify to Wix.
- Plugins or Apps: Some platforms, like WordPress and Shopify, offer plugins or apps that make adding the feed even easier. These tools let you paste in your feed ID or shortcode without touching raw HTML.
The method you choose depends on your comfort level and the CMS you’re using.
Step 5: Adding Curator to your website
Since different content management systems are available, we’ll focus on how to add Curator to the three most popular ones:
- WordPress: From your Curator dashboard, grab the embed code or shortcode. In WordPress, you can paste the code into a “Custom HTML” block within any page or post. If you’d rather not use raw HTML, you can install the Curator plugin, paste your Feed ID, and drop the shortcode wherever you want the feed to appear.
- Shopify: Go to your Shopify admin dashboard and open the page or section where you want the videos to display. Switch to the HTML editor and paste in Curator’s embed code. Save your changes, and your video feed will appear instantly on your storefront.
- Wix: In the Wix editor, navigate to the page where you’d like your videos to appear. Add an “Embed Code” element (sometimes called “Custom Embeds”), then paste the Curator HTML code into the box. Resize and position it to fit your design, and you’re good to go.
Step 6: Review and adjust your feed
Once your feed is live, test it. Open your website on desktop and mobile to make sure the videos display properly and the layout looks clean. If you want to make changes, head back into your Curator dashboard to adjust the template, edit colors, or tweak curation settings, then click “Publish.”
The updates will automatically sync to your site without needing to re-embed the code. This flexibility means you can experiment with design or swap out content until your feed feels perfect. From there, it runs on autopilot, refreshing itself whenever new videos go live.
Method 2: Drag-and-drop website builders (WordPress, Wix, Squarespace, Shopify)
Drag-and-drop website builders make embedding videos easy for beginners who don’t want to touch code. Platforms like WordPress, Wix, Squarespace, and Shopify let you drop in a video block or paste a YouTube or Vimeo link, and the video plays instantly.
The trade-off is flexibility. This method works best for YouTube and Vimeo, but TikTok, Instagram, and Facebook require adding a custom HTML block with embed code. Also, unlike Curator, it’s not ideal for managing multiple videos across platforms, since builders don’t aggregate or auto-refresh feeds. Still, for a few simple embeds, drag-and-drop builders get the job done.
Since each builder is different, here are the steps to embed videos with the most popular ones — WordPress, Wix, Squarespace, and Shopify.
Steps to embed videos in WordPress with the block editor
- Open the page or post: In your WordPress dashboard, navigate to the page or post where you want the video to appear. Click “Edit” to open the block editor.
- Add a video block for YouTube or Vimeo: Click the plus (+) icon to add a block. Search for “Video” or “YouTube” and select it. Paste the URL of a YouTube or Vimeo video directly into the block. WordPress will automatically embed it, and it will be ready to play.
- Adjust video settings: Customize alignment, width, captions, or autoplay for YouTube/Vimeo. For TikTok/Instagram, the layout depends on the embed code provided by the platform.
- Preview and publish: Click “Preview” to ensure the video displays correctly on desktop and mobile. Once satisfied, hit “Update” or “Publish” to make it live.
Steps to add a video element or embed code in Wix
- Open the Wix editor: Log in to your Wix account and open the website you want to edit. Navigate to the page where you’d like your video to appear and click “Edit Site” to enter the editor.
- Add a video element: Click the plus (+) icon to add a new element, then choose Video from the list. Wix gives you options for a Video Player, YouTube, Vimeo, or a Custom Embed.
- Embed YouTube or Vimeo videos: If using YouTube or Vimeo, paste the video URL directly into the Video Player element. Wix will automatically embed it, and the video will appear on your page.
- Adjust settings and design: Customize alignment, width, autoplay, or display options. Make sure the video looks good on both desktop and mobile.
- Preview and publish: Click “Preview” to confirm the video displays correctly. When everything looks right, hit Publish to make the changes live on your site.
Steps to drop a video block or link to external content in Squarespace
- Open the page editor: Log in to your Squarespace account and navigate to the page where you want the video. Click Edit to enter the page editor.
- Add a video block: Hover over the area where you want the video and click the plus (+) icon to add a new block. From the block menu, select Video.
Insert a video link: For YouTube or Vimeo, paste the video URL into the block. Squarespace automatically embeds the video so it plays directly on your page. - Adjust display settings: You can tweak alignment, aspect ratio, and captions. Check both desktop and mobile views to make sure it looks polished.
- Save and publish: Once satisfied, click Save or Done, then Publish to make the video live.
Steps to embed videos in Shopify product pages or homepage sections
- Open the Shopify admin: Log in to your Shopify dashboard. From the left-hand menu, click Online Store > Themes, then choose Customize to open your theme editor.
- Choose where to add the video: Navigate to the specific section you want the video to appear, which could be a product page, the homepage, or a custom section.
- Add a video section or block: In the theme editor, click Add section (or Add block, depending on your theme). Select Video. Some themes call it “Custom Liquid” or “Embed code” if you’re using non-YouTube/Vimeo content.
- Insert YouTube or Vimeo link: For YouTube and Vimeo, paste the video URL directly into the Video section. Shopify automatically embeds and displays it.
- Adjust video settings: Use the theme editor to control size, alignment, autoplay, or background options. Make sure the video complements your store’s design.
- Save and publish: Once everything looks good, click Save in the top-right corner. The video will now appear on your live product page or homepage.
Method 3: Manual embedding with platform codes
While drag-and-drop builders make it easy to embed YouTube or Vimeo videos, they fall short when it comes to platforms like TikTok, Instagram, or Facebook. That’s where manual embedding comes in. Instead of relying on your builder’s video block, you copy the embed code directly from the platform and paste it into a custom HTML or code block on your site.
This method gives you more flexibility, letting you showcase a wider range of video content from different platforms. Want to feature an Instagram Reel, a TikTok trend, or a Facebook Live replay? Manual embedding makes it possible.
The downside is that it requires handling raw code snippets and may take a little extra time to format correctly for your design. Still, if you want maximum control over which videos appear on your site, manual embedding is the go-to option.
Here’s how to manually embed videos from your favorite social platforms:
Steps to embed YouTube videos
- Go to the YouTube video you want to embed and click Share > Embed.
- Copy the HTML code provided.
- In your website editor, add a Custom HTML/Code block where you want the video to appear.
- Paste the code and save. The video will now display and play directly on your site.
Steps to embed TikTok
- Open the TikTok video in a browser and click the Share arrow, then select Embed.
- Copy the generated embed code.
- In your site editor, insert a Custom HTML/Code block where you want the video to appear.
- Paste the code and save. The TikTok video will appear with TikTok’s player styling.
Steps to embed an Instagram or Facebook video
- On Facebook or Instagram (desktop), open the post you want to embed.
- Click the three dots (…), select Embed, and copy the code provided.
- Insert a Custom HTML/Code block into your site where you want the post to display.
- Paste the code and save to view it on your selected page.
Which method should you choose to embed videos?
It really depends on your goals. If you want the easiest, most professional-looking option, Curator is hard to beat. It pulls videos from YouTube, TikTok, Instagram, and more into one feed, auto-refreshes when new content is posted, and works across any CMS. It’s perfect for brands, businesses, and bloggers who don’t want to babysit their embeds.
Drag-and-drop builders (WordPress, Wix, Squarespace, Shopify) are the simplest for beginners. They’re great for adding a quick YouTube or Vimeo clip but have limited support for TikTok, Instagram, and other social platforms. Also, they don’t scale well for multiple videos.
Manual embedding lets you paste codes from YouTube, TikTok, Instagram, or Facebook, so you can display almost anything. It’s flexible but requires more effort, and unlike Curator, it won’t auto-refresh or keep content organized in one place.
What to avoid when embedding videos on a website”:
When it comes to embedding videos, a little planning goes a long way. Done wrong, videos can slow down your site, distract visitors, or even break your layout. To keep things clean and professional, here are a few pitfalls to avoid:
- Overloading with too many embeds: Multiple videos on one page can hurt loading speed and overwhelm users.
- Using autoplay with sound: Nothing scares visitors away faster than a loud video that plays uninvited.
- Ignoring mobile optimization: Always check that your video looks and plays well on smaller screens.
- Relying on broken or outdated embed codes: Double-check links to ensure they’re active and supported by your site builder.
- Skipping context: Dropping a video without an intro or caption can leave users confused.
FAQs
How do I embed videos in my website?
You can embed videos using tools like Curator, drag-and-drop builders, or manual embed codes from platforms like YouTube or TikTok.
Can I embed a video in HTML?
Yes. Add the Custom HTML/Code block in your site editor and paste the embed code.
What is the video embed code?
It’s a snippet of HTML provided by platforms like YouTube, TikTok, or Instagram that lets you display videos directly on your site.
How to embed a video for free?
Most platforms like YouTube, TikTok, and Instagram provide free embed codes. Curator also offers free plans for aggregating and embedding video feeds.
Learn more about adding videos to your website with our YouTube aggregator, TikTok aggregator, or Instagram aggregator.