Welcome to the new era of podcasting.
In fact, roughly 60% of SMBs and 71% of mid-sized business leaders absorb the needed information from podcasts.
Listening to podcasts is indeed an excellent way to gain comprehensive insights into digital marketing and learn its ins and outs. Even if you have a passing interest in the broad field of online marketing and advertising, you will undoubtedly find the audio content here that suits your tastes and proves rewarding.
Give us a few minutes, and we’ll walk you through the best podcasts for digital marketers and explain why each deserves a spot in your podcast library via reviews of business leaders and marketing managers who have suggested them.
This article contains the top digital marketing podcasts by type and overall. So, get ready and tune in!
Types of Podcasts About Digital Marketing
By format, you can come across a solo (monologue), interview-style, roundtable, or hybrid podcast for online marketers.
But our interest today lies in digital marketing podcasts categorized by content because the latter defines the essence of the talk. They are:
- Content marketing podcasts
- Email marketing podcasts
- Social media marketing (SMM) podcasts
- Affiliate marketing podcasts
- Search engine optimization (SEO) podcasts
- Mobile marketing podcasts
- Branding podcasts
- Pay-per-click (PPC) podcasts
- Marketing and finance podcasts
- Influencer marketing podcasts, etc.
Of course, podcasters discuss many more subsets of online marketing in their episodes. Today, we’ll examine some of them.
Must-Listen-To Podcasts on Digital Marketing Categories
Every digital marketer should listen to these podcasts.
1. The Social Pros Podcast – Best Podcast on Social Media Marketing
Hosts: Daniel Lemin, Hannah Tooker, and Leanna Pham
Number of episodes: 538
Average episode duration: 35–45 minutes
About the podcast
Do you want to create a winning social media funnel for your brand?
Discover how to do that in this podcast by Convince & Convert. The invited social media marketers demonstrate their mastery of the following:
- Advanced Facebook (Meta) ads
- TikTok marketing strategies and partnerships with creators
- Branded YouTube channels
- Twitter videos
- LinkedIn for B2B
- Tactics for Instagram business growth
- Pinterest as a secret powerhouse of SMM
- And more social media sites
You’ll also go over some other methods to drive sales with social media, like live streaming and omnichannel marketing, and get inspiration from such brands as JetBlue, Chipotle, Vidyard, Clutch, Hulu, Peloton, Walmart, and Chicago Bulls, among others.
Tom Golubovich, Head of Marketing & Media Relations at Ninja Transfers:
“I don’t say this too often about podcasts, but this one got my team and me into the audio-listening fever with a perpetual excitement for more and more episodes.
It’s one of the best podcasts for marketers aiming to master social media and cultivate a solid follower base. Actually, it was after one specific episode that we brought our Ninja Transfers mascot to TikTok. And it rocked the audience!
Besides, I can’t help but highlight the episodes with one of the former hosts, Jay Baer, the Founder of Convince & Convert. His insights are timeless.”
The Social Pros Podcast is available on Apple Podcasts, Stitcher, and Spotify.
2. The Best SEO Podcast: The Unknown Secrets of Internet Marketing
Hosts: Matt Bertram and Chris Burres
Number of episodes: 581
Average episode duration: 25–35 minutes
About the podcast
The podcast breaks down SEO (search engine optimization) and goes beyond this abbreviation.
It provides invaluable tips and tricks to optimize content for search engines like Google, Yandex, Bing, and Yahoo. Namely –
- Keyword research
- Plugins for website SEO
- Off-website tools for search engine optimization
- SEO vs. paid search
- Google E-E-A-T
- Competitor analysis in SEO
- Page speed optimization, etc.
For example, in some episodes, guests talk about the importance of choosing a faster-loading website builder for an eCommerce business, and in others – about creating an SEO-driven landing page for higher conversions.
A small note about the hosts: Episode 578 is the last one, where Chris Burres and Matt Bertram demystify the complexities of SEO together. Since then, Matt Bertram has been the podcast’s single host, as Chris Burres passed the torch to him.
Morgan Taylor, Co-Founder of Jolly SEO:
“If you’re searching for the best digital marketing podcasts dedicated to SEO, you simply can’t ignore this one. Once you tap play on The Best SEO Podcast, you’ll get your SEO mindset reloaded, trust me.
It covers everything, from general SEO trends to SEO strategies in specific industries, and helps brands rank locally. My favorite chats, however, are about AI and its impact on the future of search engine optimization.
And guess what? The enthusiasm around modern SEO practices got our team into the mood of launching our own podcast, TL; DR by Jolly SEO.”
The Best SEO Podcast is available on Spotify, Google Podcasts, SoundCloud, Pandora, iHeartRADIO, and Apple Podcasts.
3. The MAF Podcast – Best Podcast on Marketing and Finance
Host: Roger Edwards
Number of episodes: 298
Average episode duration: 30–40 mins
About the podcast
Ready to touch the money nerve?
Suppose you need help to align your digital marketing goals with your finances. Or – what if you have a tight social media budget?
Roger Edwards and his guests (marketing experts, journalists, and entrepreneurs) will help you navigate the emotions of money in digital advertising and marketing.
They speak about the most vital topics to your financial success, like uncovering the hidden costs of social media marketing or getting high ROI on low investment.
Jim Pendergast, Senior Vice President at altLINE Sobanco:
“By interviewing leaders from two worlds, the land of marketing and the realm of finance, Roger Edwards bridges the gap between the two.
Although the host has lately switched to short monologues, they are not less informative. He’s a true master of narration, mixing intrigue, passion, and sarcasm in a unique way.
Also, I’d like to recommend his book Cats, Mats and Marketing Plans (2020). It describes a wide-ranging approach to marketing in plain language, with a singular sense of humor inherent to Roger.”
The MAF Podcast is available on Podtail, Apple Podcasts, Podchaser, Spotify, and Listen Notes.
4. Best Story Wins – Best Podcast on Branding and Storytelling
Hosts: Josh Ritchie and Jason Lankow
Number of episodes: 20
Average episode duration: 45–50 minutes
About the podcast
Let’s face it – the best story always wins.
During each episode, you’ll hear the winning stories from founders, vice presidents, CMOs, and other C-suite managers on their paths to successful storytelling, branding, and marketing on the web.
In the previous episodes, the hosts have already talked with:
- Zach Kitschke, CMO at Canva
- Justin Rands, Director of Brand Design at Oyster
- Drew Hoffman, VP of Brand at SentinelOne
- Joshua Ariza, Founder of Chomp Brand
- David Garvin, Creative Director at Happy Money
- And 15 more business leaders and marketing professionals.
The podcast’s central idea is harnessing lead generation in digital marketing via the brand’s appearance and compelling stories.
Michael Maximoff, Co-Founder & Managing Partner at Belkins:
“It was late spring 2023 when I came across this “newborn” podcast about digital marketing. Since then, I’ve heard groundbreaking success stories from Salesforce, Canva, Zendesk, and other impactful B2B brands.
Best Story Wins fairly ranks among the top podcasts for B2B marketers. Importantly, it demonstrates that generating and nurturing B2B leads is not a one-time shot and requires a fusion of clever, creative, and extraordinary ideas. And the worst thing you can do as a marketing specialist is to count on a cliché.”
The Best Story Wins podcast is available on YouTube, Apple Podcasts, Podtail, and Spotify.
5. The Copyblogger Podcast – Best Podcast on Content Marketing and Copywriting
Host: Tim Stoddart
Number of episodes: 262
Average episode duration: 50–60 mins
About the podcast
99% of people don’t know about this Twitter hack.
It’s one of the episode titles in this digital marketing podcast, where Tim Stoddart interviews experts to improve the copywriting and content creation processes. They share:
- Little-known hacks
- Hands-on experience
- Case studies
- AI writing tools
- Books, etc.
For example, some discussed digital marketing books are In Case You Forget by Ethan Brooks and $100M Offers by Alex Hormozi.
Company owners, marketers, and content creators can eavesdrop on such how-tos as how to hire content writers, use AI for business and create AI-generated content, or scale newsletter copies.
Eric Mills, Owner of Lightning Card Collection:
“The Copyblogger Podcast is one of the best (and longest-running!) digital marketing podcasts in my memory. I started listening to it in 2016 from its second episode, “Pokémon Go: The Good, the Bad, and the Ugly.” It caught my attention amid the Pokémon hunting craze and showed the Pokémon-marketing angle I was so desperate to find.
Now, over two hundred episodes behind my back, I know how to write engaging copies that resonate and convert.”
The Copyblogger Podcast is available on Rephonic, Apple Podcasts, Podbay, Boomplay, Spotify, YouTube, and other platforms.
6. Email Never Sleeps – Best Podcast on Email Marketing
Host: Andrew Kordek
Number of episodes: 29
Average episode duration: 15–20 mins
About the podcast
It’s time to solve the email marketing mystery with Andrew Kordek.
For the second season in a row, he invites email marketers and industry experts to discuss various email marketing strategies that concern the following:
- Production of newsletters
- Deliverability of emails
- Abandoned cart emails
- Spam score
- Political emails
- Email marketing trends and more
The podcast is also filled with expert recommendations for those who are only on the doorstep of their career as an email marketing specialist.
Jerry Han, CMO at PrizeRebel:
“I recommend a podcast/vidcast hosted by Andrew Kordek, who has 30+ years of experience in email marketing. It’s called Email Never Sleeps.
It nudged me to take a bigger step forward, virtually a leap from personalization to hyper-personalization in our email campaigns. Now, we send out exclusive survey invites and generate more survey-takers.”
The Email Never Sleeps podcast is available on Audible, YouTube, Spotify, SoundCloud, Apple Podcasts, and Amazon Music.
Best Podcasts for Digital Marketing in General
If you’re looking for universal and all-encompassing podcasts that tackle various issues and aspects of online marketing, here’s a list of them:
- Today in Digital Marketing
Host: Tod Maffin
Number of episodes: 1,026
Average episode duration: 10–15 minutes
- That’s What I Call Marketing!
Host: Conor Byrne
Number of episodes: 61
Average episode duration: 45–60 minutes
- Marketing Architects Podcast
Hosts: Elena Hengel, Rob DeMars, and Angela Voss
Number of episodes: 41
Average episode duration: 20–25 minutes
- The Digital Marketing Podcast
Hosts: Ciaran Rogers, Louise Crossley, and Daniel Rowles
Number of episodes: 99
Average episode duration: 25–30 minutes
- The Sleeping Barber – A Business and Marketing Podcast
Hosts: Vassilis Douros and Marc Binkley
Number of episodes: 51
Average episode duration: 80–90 minutes
- Online Marketing Made Easy with Amy Porterfield
Host: Amy Porterfield
Number of episodes: 681
Average episode duration: 35–40 minutes
- The MarTech Podcast // Marketing + Technology = Business Growth
Host: Benjamin Shapiro
Number of episodes: 1,827
Average episode duration: 15 minutes
- The DigitalMarketer Podcast
Hosts: Jenna Snavely and Garrett Holmes
Number of episodes: 300
Average episode duration: 30–35 minutes
- The Business & Marketing Scoop
Host: Mark Flavin
Number of episodes: 150
Episode duration: from three to 45 minutes
- Marketing School – Digital Marketing and Online Marketing Tips
Hosts: Neil Patel and Eric Siu
Number of episodes: 2,000
Average episode duration: 5–10 minutes
Listen To The Best Podcasts on Digital Marketing
In this article, we’ve collected the best digital marketing podcasts for every taste. Whether you’d prefer to tap into SMM, marketing finances, SEO, branding, copywriting, or email marketing, these broadcasts will definitely satisfy your needs and interests.
Alternatively, you can plug in and listen to all-in-one podcasts to start or continue your digital marketing journey. They enclose all the above topics in one place. Listening your way through them is a guarantee to spur your promotional campaigns to greater heights and accelerate your business growth.
In case you’re already experimenting with some tactics on social media marketing, here’s the tool worth using. Curator.io is a brandable social media aggregator that can help you combine your social channels and pull content from different media sources into your stream or feed. Sign up for free here and try it out!