TikTok is more than a social platform—it is a powerful content channel that can enhance your website, drive engagement, and support marketing goals. Whether you are a creator, brand, or business, using a TikTok embed code allows you to display short-form video content directly on your site with minimal effort.
Embedding TikTok content is especially valuable for strategies like affiliate marketing and influencer marketing, where showcasing authentic, social-first videos can boost conversions and build trust.
In this guide, you will learn how to generate, edit, and manage TikTok embed codes, and see real-world examples of embedded feeds that work.
What is a TikTok embed code?
A TikTok embed code is a snippet of HTML that allows you to display TikTok videos or feeds directly on your website. When you copy and paste this code into your site’s backend, the embedded TikTok content appears just like it does on the app—complete with video playback, captions, likes, comments, and a clickable profile link. With the embed code you can showcase:
- Your own TikTok creations,
- Highlight user-generated content (UGC)
- Share influencer posts,
The embed code makes it easy to bring TikTok’s engaging short-form video content into your site’s design.
You’ve likely seen embedded content before, from YouTube videos in blog posts to tweets in news articles. TikTok’s embed functionality works in a similar way, letting you integrate dynamic video content without hosting the media yourself. The result is a faster-loading site and a more engaging visual experience for your visitors.
There are a few types of TikTok embeds you can use:
- Single Video Embeds – for sharing an individual post
- User Profile Feeds – to show a user’s latest videos
- Hashtag Feeds – to showcase trending content around a topic
Each of these requires its own version of embed code that is either provided natively by TikTok or generated by a third-party tool. In the next sections, we’ll walk through the different ways to get a TikTok embed code, how to customize it for your needs, and how to keep it updated over time.
7 reasons to embed TikTok videos on your website
If you’re active on TikTok, or even if you’re just starting to explore the platform, embedding TikTok videos on your website can unlock serious value. Whether you’re a small business, creator, or marketer, using a TikTok embed code lets you tap into the platform’s visual storytelling while keeping your site fresh, social, and engaging.
Here are seven compelling reasons to embed TikTok content directly on your site:
1. Increase time on site
TikTok videos are naturally captivating. They autoplay, are short-form by design, and often encourage binge-watching. By embedding this content directly onto your site, you can keep users engaged for longer periods. This increased time on site not only helps lower bounce rates but can also boost overall user experience and SEO performance.
2. Leverage social proof
Embedding TikTok videos that showcase real people using your product builds instant credibility. Those people can be influencer collaborations or organic UGC. Social proof is a powerful persuasion tool, and video makes it even more effective. Check out how UGC can elevate your site’s trust factor in our TikTok UGC guide.
3. Showcase fresh, dynamic content
Regularly updating your embedded TikTok videos or using a live feed creates a dynamic website experience. It shows visitors (and search engines) that your content is current and relevant. If your brand is active on TikTok, this is one of the easiest ways to keep your site feeling alive without constantly publishing new blog posts or static updates.
4. Highlight UGC without extra hosting
With a TikTok embed code, you don’t need to download or re-upload videos to your website or content management system. Instead, TikTok hosts the content, and you simply embed it—saving time, storage, and bandwidth. This makes it easy to showcase customer videos, reviews, or product highlights with minimal lift on your end.
5. Support cross-channel growth
If growing your TikTok following is a goal, embedding videos on your website is a simple way to drive traffic to your TikTok profile. Each video embed includes clickable elements (like your username and profile picture), which encourages viewers to follow you on TikTok without needing to search for you manually.
Want to learn more about cross-platform strategy? Start with our TikTok marketing strategy guide.
6. Enhance your SEO strategy
While TikTok embed codes don’t directly influence rankings, the indirect SEO benefits are real. More time on site, higher engagement rates, and lower bounce rates all contribute to better performance in search engine results. You’re also creating richer, multimedia content—which is great for both users and Google.
7. Boost conversions on product or landing pages
Seeing a product in action often drives better conversions than static images. Whether you’re embedding a testimonial, tutorial, or lifestyle video, TikTok content can humanize your brand and help potential customers visualize themselves using your product. This tactic is especially powerful in ecommerce—learn how to use it effectively in our TikTok ecommerce marketing guide.
The different ways to generate a TikTok embed code
When it comes to embedding TikTok content on your website, you have a couple of options for generating the embed code. Each approach serves different needs, whether you’re sharing a single video, showcasing a full TikTok feed, or curating branded content. Below are the two most common methods:
The native TikTok embed code option
TikTok provides a built-in embed feature that lets you grab the code directly from individual videos. This is ideal if you want to embed a single post like a product demo, tutorial, or influencer collaboration.
Here’s how it works:
- Find the TikTok video you want to share.
- Click the “Share” icon on the video.
- Choose “Embed” from the sharing options.
- Copy the automatically generated embed code.
- Paste it into your website’s HTML where you want the video to appear.
This method is fast, reliable, and doesn’t require any additional tools. However, it’s limited to one video at a time. If you’re looking to embed a TikTok video feed or display multiple videos at once, you’ll need a more scalable solution.
The third-party TikTok embed code generator
For a more customizable and powerful approach, you can use a TikTok embed code generator from a third-party platform. These tools allow you to create curated TikTok feeds from profiles, hashtags, or even handpicked videos, all in one place.
Tools like Curator.io make this easy by offering:
- Automated feed updates
- Moderation tools to filter out unwanted content
- Custom styling to match your website’s branding
- Responsive layouts for mobile and desktop
This is the go-to option if you want to embed TikTok content in bulk or maintain a continuously updated video gallery on your homepage, landing page, or blog. If you’re managing a brand or working with influencer content, using a generator can also save time and ensure consistency.
Want to go deeper into how widgets and feeds work? Explore our full guide on embedding your TikTok feed on a website or check out how to create a custom TikTok widget.
Step-by-step process to generate a TikTok embed code
While TikTok offers a native embed option for single videos, it’s not practical if you want to display multiple posts, keep your content updated, or have more control over styling. For that, a third-party solution is the most effective and efficient route.
Follow these seven steps to get your TikTok embed code and display dynamic video content on your site.
Step 1. Sign up for a TikTok embed code generator
The first step is to pick a reliable third-party tool and create an account. We recommend Curator.io because it’s easy to use, offers a generous free plan, and supports a wide range of embed options.
With Curator, you can:
- Automatically pull content from TikTok accounts, hashtags, or mentions
- Customize layouts and styling to match your site
- Moderate posts before they appear on your live feed
- Embed TikTok video feeds with just one copy-paste of HTML
It’s designed to give you full control over your embedded TikTok content, whether you’re running a campaign, showcasing user-generated content, or building social proof for your brand.
Step 2. Create a new feed
After signing up, log into your dashboard and create a new feed. In the “Organize” tab, click “+ Create new feed.”
Name your feed and choose the default post status. The options are “Needs Approval” and “Approved”. “Needs approval” is helpful if you want full control over what gets published as you will have to manually approve each post.
Step 3. Select TikTok as your content source
Next, click “+ Add a source”. A list of social media feed options will appear. Select “TikTok” from the list of supported platforms and then click Next to continue.
Step 4. Connect your TikTok account
Follow the prompts to connect your TikTok account to Curator. Choose whether you want to pull videos from your main account feed or from another source like a hashtag. This determines what content will appear in your embedded feed.
Step 5. Moderate and filter the videos
Before embedding anything on your website, you’ll want to review and clean up your feed. Depending on your moderation settings, you can either manually approve the posts you want to display or let them auto-publish.
This is particularly useful if you’re showcasing UGC or working with creators and influencers as you can curate only the content that fits your brand.
Step 6. Customize your TikTok feed’s design
Once your videos are ready, customize how your embedded TikTok feed will look. There are many template options, including grid, carousel, and masonry, so you can match your site’s aesthetic.
You can also adjust colors, spacing, borders, and more to keep things on brand. Simply scroll through the different tab options to see all the possible customizations.
Step 7. Copy and paste the TikTok embed code into your site
When everything looks good, generate your embed code. A block of HTML is created that you then copy and paste into your website where you want the feed to appear. You can place this code in any section of your site, such as your homepage, a product page, or your blog sidebar.
How to edit and update your TikTok embed code
Once you’ve added the TikTok embed code to your site, making updates is quick and code-free. Whether you’re swapping out videos, changing the layout, or moderating what content shows up, there’s no need to re-copy or re-paste the code each time.
Here’s how to update your embedded TikTok content using a platform like Curator:
- Log into your dashboard – Start by logging into your Curator account.
- Select your feed – Go to the feed you previously created. This is where all your TikTok posts are collected and displayed.
- Approve or remove posts – Under the “Curate” tab, you can approve new TikTok videos or remove existing ones from the feed and pin videos you want to stay at the top.
- Update the layout or styling (optional) – Want to refresh the look of your embedded TikTok feed? Go to the “Publish” tab and tweak layout settings, colors, spacing, or grid options to better fit your website design.
- Click “Publish changes” – Once you’re happy with your updates, just hit Publish changes. The changes will go live instantly.
That’s it. Your embed stays in place, and your content stays fresh.
3 examples of embedded TikToc feeds
Here are three great examples of embedded TikTok feeds:
Example 1. Buy Me a Coffee
Buy Me a Coffee created a TikTok “Wall of Love” to showcase reviews and success stories from their user community. Using a clean, carousel layout, they embed TikTok feed featuring creators who share how the platform has helped them grow and receive support.
This is a great example of how brands can use a TikTok embed code to highlight real voices from their audience while keeping the content fresh and visually engaging.
Example 2. Misericordia University
Misericordia University uses a TikTok embed code to spotlight campus culture and student experiences right on their website. With a curated TikTok feed, they give prospective students and visitors a real-time look into university life—from open house promos to behind-the-scenes content and student interviews.
What makes this embed especially effective is the built-in content filter. Visitors can toggle between social platforms like Instagram, Facebook, and YouTube, or view only TikTok content with one click. It’s a simple, organized way to embed TikTok videos alongside other channels without cluttering the page.
Example 3. Thomann
Thomann, a leading European music retailer, uses a vibrant TikTok feed on their jobs page to give potential employees a look behind the scenes of their brand. On their “Tune in” page, they embed TikTok videos featuring everything from rehearsals and gear demos to backstage moments at festivals and fun office culture.
This is a great example of how to embed TikTok content in a way that strengthens brand identity and builds a deeper connection with potential employees.
Frequently asked questions
What is a TikTok embed code, and how does it work?
A TikTok embed code is a snippet of HTML that lets you display TikTok videos directly on your website. You simply copy the code and paste it into your site’s HTML or page builder. The video then appears with full playback and interactive features.
Can I embed TikTok videos on any website platform?
Yes, you can embed TikTok videos on most platforms, including WordPress, Squarespace, Wix, Shopify, and custom HTML sites. If your platform supports custom HTML or script blocks, you can paste in a TikTok embed code or use a third-party tool like Curator for added flexibility.
How do I generate a TikTok embed code for multiple videos?
To embed multiple videos or a live TikTok feed, use a TikTok embed code generator. These tools let you pull content from TikTok profiles or hashtags, organize it into a styled layout, and embed it using a single HTML code block, no manual updates needed.
Will embedded TikTok videos automatically update?
If you’re using TikTok’s native embed for a single video, it won’t update. But if you embed a TikTok feed with a third-party tool, new posts are pulled in automatically. You don’t need to replace the TikTok embed code, just update your feed in the tool’s dashboard.
Can I customize the design of my embedded TikTok feed?
Yes. With third-party tools, you can customize layout, colors, fonts, spacing, and more. This allows your embedded TikTok content to match your website branding. You can also filter what shows up, so your feed stays relevant and visually cohesive.
Is embedding TikTok content legal or allowed?
Yes, embedding TikTok content is allowed when using TikTok’s built-in share features or approved third-party tools. However, if you’re embedding user-generated content (UGC), it’s best to get permission, especially for commercial use, to avoid potential copyright or privacy issues.
What’s the difference between embedding a single TikTok video vs. a TikTok feed?
A single video embed uses TikTok’s native code and is static. A TikTok video feed, created with a tool like Curator, displays multiple videos and can update automatically. Feeds are ideal for showcasing UGC, brand campaigns, or ongoing content without manual embedding.