The Sentinel, a blog by Curator.io

7 Reasons a Social Media Aggregator is the ultimate engagement tool

When it comes to building and boosting a brand, few resources can compete with the power of social media.

Both personal and professional brands alike recognize their social media pages as an optimal medium for engaging their fans, making it a must-have in any successful marketing mix. Networking, consumer interaction, reputation building, and gauging current industry temperature (aka sizing up the competition) mark just a few of the ways brands can use Twitter, Facebook, Instagram and the like to first develop a positive digital footprint and subsequently launch proactive engagement with online followers.

All great stuff, right?

Yes, but…

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